Social Media Manager

Eden Scott is delighted to be working with a fast-paced business operating across a range of sectors including: Property and Entrepreneurship Education & Training, Wealth Management, Financial Services, a Marketing Agency and Events Management

They are now looking to enhance their existing structure by creating a vacancy for a Social Media Manager.

They are looking for a social media content creator with a passion for storytelling and bringing stories to life through the creation and curation of content for social media. The role requires a creative individual that is confident in bringing forward new ideas and concepts backed by extensive experience in what works on social media to grow following across all major platforms.

You’ll work across all the main areas, managing a planner of content throughout the year and leading campaigns across their main business, their major events and bringing their brand to life in one of the UK’s most exciting education &training companies.

Key responsibilities of the role:

• Proactively plan, maintain, and schedule the company’s social media calendar across utilised social media platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Developing social media strategies with the aim of increasing brand awareness and customer engagement.
• Content planning and creation of education, marketing, and lifestyle videos.
• Work collaboratively with other team members and designers to ensure a consistent, integrated brand perception and visual identity.
• Analysing the long-term needs of the company’s social media strategy and offering weekly, monthly, and quarterly reports to the management and executive teams, outlining any necessary changes to the overall social media plan/calendar.
• Creating captivating content for an organisation’s social media sites may include writing blogs, articles, posts, and multimedia content.
• Staying up to date with the latest social media trends and digital technologies.
• Developing monthly reports on emerging social media trends.
• Managing all social platforms and analysing and supporting growth.
• Developing and overseeing competitions and campaigns to draw attention to a brand.
• Setting measurable goals for campaigns, measuring, and showing the Return on Investment (ROI)
• Monitoring and responding to customer feedback, comments, and social media posts.

Key skills and experience required:

• Extensive experience in working with various social media platforms and crafting stories that resonate with platform-specific target audiences.
• Demonstrable flair and creativity in social media storytelling.
• Great communication skills to liaise with multiple stakeholders, creatives, and departments.
• Good networking skills to form relationships with influencers and other key players.
• An ability to multitask and perform under pressure.
• The ability to think strategically and creatively.
• Solid knowledge of computers and relevant operating systems and software programs
• A sound understanding of SEO, web traffic metrics and keyword searches.
• An excellent knowledge of Social Media Martech & AI Apps.

This role offers a salary of £35,000 and benefits. Office based in Cambuslang, Glasgow.

Eden Scott is dealing exclusively with their client on this vacancy so to be considered for this opportunity please apply online.

Eden Scott