Job Summary
As a Marketing Manager (for research and diagnostics), candidates should define strategic priorities for the products providing NGS solutions for research and clinical customers in institutions, hospitals, universities, and diagnostic companies in the EU region. The candidate will be expected to develop and execute a regional marketing plan for Ireland and the UK, based on the product strategy provided by the HQ’s to drive MGI awareness and revenue in the region.
The candidates should have a strong knowledge of the NGS market, is ideally based in the UK, and previous commercial experience is expected.
Major Responsibilities
· Define strategic priorities for the products providing NGS solutions for research and diagnostics in institutions, clinical centers, hospitals, and diagnostic companies in the UK and Ireland
· Provide regional market analysis: market & customer trends, competition overview; and identify needs for regional marketing collaterals
· Develop and implement regional marketing initiatives related to responsible products, including marketing campaigns, conferences, webinars, and lead-generation activities
· Provide pricing strategy for the responsible products
· Manage and develop the responsible product portfolio and sub-regional product marketing strategy to provide NGS solutions; create and develop marketing strategy of bundles to promote MGI products in the responsible region
· Define and implement regional launch plans for responsible products
· Develop and cultivate a regional KOL network, generate marketing materials and cultivate 3rd party collaboration based on the strategic plan
· Routinely work with the region on product strategy execution
· Routinely communicate with the commercial sales and FAS team regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates
· Create monthly & quarterly marketing reports for responsible products
· Support sales/distributor education with updated materials and communications on an ongoing basis
· Analyze, revise and coordinate the necessary product forecasts for responsible product lines
· Coordinate product recall and backorder activities when needed
Qualifications:
– Bachelor’s degree in Life Sciences or biology required, advanced degree preferred
– Minimum of 5 years’ experience in commercial marketing, including business development and lead generation activities in the research or IVD industry; familiar with digital marketing, experience in commercial product launch, product lifecycle management, ability to conduct product portfolio analysis, investigate new product opportunities
– Strong background in research or clinical solutions based on NGS technology; experience in the NGS market is required
– Knowledge of the IVD market and especially CE-IVD, CE-IVDR regulation, IVD NGS solution is a plus
– Proven project management skills required, along with the ability to directly or indirectly influence or lead teams and prioritize heavy workload to meet deadlines in a fast-paced work environment
– Ability to travel 20-30% of the time, travel may take place on weekends and outside of normal business hours
– Require high levels of self-motivation and energy
– Excellent written and oral communications & presentation skills; working language is English, additional languages are beneficial
MGI
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