Marketing Manager

Ideavillage is a leading direct-response TV and consumer products marketing company that designs, sources, markets and sells high quality products in multiple segments, including women’s and men’s apparel, accessories, health and wellness and beauty. Our products are distributed to over 60,000 stores including major retail chains such as Walmart, Target, CVS, Walgreens, and Dick’s Sporting Goods. Ideavillage has launched well-known brands which include Copper Fit, Micro Touch, Finishing Touch, and Flawless.

We are looking for an experienced marketing professional with a background in E-commerce and direct-to-consumer business solutions. In this role you will be responsible for all things e-commerce including strategic improvement and optimization of our websites and maintaining our product assortment online. We are seeking an individual who is is strategic, tech savvy and excited about our products. This role is required to be in our New Jersey offices five days a week. Reporting to the VP of Marketing, you will administer changes in Shopify + other consumer marketing systems, manage fulfillment SLA’s and notifications, and demand planning processes for the direct-to-consumer commerce business.

RESPONSIBILITIES:

Social Media/Digital

• Analyze customer expectations according to past social media activity.
• Develop social media campaigns.
• Define KPIs and KRAs (Key Result Areas) for social media campaigns.
• Update social media content across all channels.
• Engage with customers and followers.
• Use social media marketing tools such as Hootsuite .
• Monitor campaigns and analyzes data obtained.
• Monitor SEO and web traffic metrics.
• Establish relationships with social media influencers to develop a strong network.
• Develop content or get it done by content developers.
• Keep an eye on social media trends.
• Communicate effectively to all stakeholders including senior management and content developers.

PR:

• Coordinate and work with PR agency on events/ media outreach.

Skills and Qualifications

• Bachelor’s degree in marketing, digital marketing, internet marketing or related field.
• Experience as a social media manager or a similar role 3+ years experience.
• Experience in creating social media strategies.
• Knowledge of best practices for social media platforms such as TikTok, Facebook, Twitter, Instagram, Pinterest, etc.
• Excellent verbal and written communication skills.
• Craft engaging content.
• Organized and able to multitask.

Preferred Qualifications

• Prior experience as a copywriter.
• Prior experience as a content manager.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Ideavillage Products