Marketing Manager

Dickinson Financial Corporation and its two family-owned banks-Academy Bank and Armed Forces Bank-have a long history of service to our clients and the communities in which we do business. Our commitment to a diverse, equitable, and inclusive environment contributes to immediate results and the long-term success of people. We recruit service-minded talent to deliver Fast, Easy, and Personal banking that is welcoming to all, while having fun and doing good things along the way!

Equal Opportunity Employer/Disabled/Veterans

Academy Bank and Armed Forces Bank provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Summary:

Are you looking for the opportunity to build a content marketing strategy from the ground floor and own all things content? Here it is! We’re looking for a rockstar content manager to plan, develop and implement the content strategy for both of our brands. This includes being part of a new brand positioning for Academy Bank and a clean slate to create and produce marketing content, along with our in-house creative team and outside agency partners. This position will also own the company’s social media channels, with content ranging from web to blog posts, infographics, video, social posts and more.

You’ll make an immediate impact as a key member of the marketing team, collaborating on the overall marketing calendar and applying your skill set to increase web traffic, brand awareness and engagement with content delivered throughout the path-to-purchase funnel. You’ll work with our SEO agencies to identify and collaborate on areas of opportunity, create and own the content calendar and analyze performance across channels; and identify/work with other brands, organizations and influencers within the ecosystem to further Academy Bank and Armed Forces Bank’s messaging.

You’ll work with subject matter experts to create content aligning with campaigns and marketing goals, from product education to helping people make better decisions that improve their financial health. This is a newly created role as we build out our in-house marketing capability.

This is an hourly position with annualized pay between $55,000 and $70,000, based on experience.

Principal Accountabilities:

Actively participate in marketing team’s overall activity, contributing ideas and supporting the needs and objectives of internal (business unit) clients and organizational goals.

Work with agencies, subject matter experts, and creative team to develop integrated content marketing aligning with ongoing campaigns and overall marketing goals.

Create and maintain content marketing calendar and budgets.

Daily management of both brands’ social media channels.

Development of strategies that drive search engine rank, increase awareness and web traffic.

Prepare reports/decks sharing results on performance marketing efforts and trends.

Research and identify opportunities for growth using data and applying strategic thinking.

Identify brands, organizations, influencers that could authentically further our messaging.

Ability to develop content independently or work with creative team for development.

Think like the audience throughout development of content.

Gain a thorough understanding of the bank, the industry, and our clients.

Ensure work premises constitutes a safe work environment that promotes positive bank image, including regular inspection for and remediation of any hazardous conditions; regular maintenance and cleaning of premises; adherence to all posting requirements in jurisdiction, including human resources and compliance postings; and provision of comfortable and appropriate space for associates to conduct banking business.

Understands, embodies, communicates, and instills corporate initiatives and vision, including the six Pillars of Success.

Maintains client information in complete confidence.

Completes other specified duties as assigned.

Regular attendance required, working at the assigned worksite, or assigned remote location during regular business hours and/or assigned hours.

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