Affiliate and Marketing Manager

The Department

The Japan Country Team are responsible for Japan. This role will manage our Japanese affiliate channel, including traffic generation and conversion across all online and mobile channels. Managing, optimising our current affiliate base as well as looking for areas of growth.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all our customers enjoy our products in a safe and responsible gambling environment.

Purpose of the role:

Betway is looking to build on a world class, global affiliate programme which will be fundamental to Betway’s marketing strategy and business growth. You will work with multiple teams and stakeholders across the business to ensure consistent and effective affiliate strategies are agreed and implemented.

You will be responsible for:

• Creating and nurturing key sports and casino affiliate relationships both with existing and new partners to generate growth,
• Handling the negotiation of commercial deals with affiliates,
• Delivering acquisition and retention campaigns to our affiliates both off the shelf and bespoke to meet the requirements of a given deal,
• Working with the affiliate marketing administrators to ensure that core processes are adhered to,
• Working across departments to align country strategy and meet business objectives,
• Ensuring the affiliate programme meets all regulatory requirements,
• Supporting the implementation and management of a mobile focused affiliate programme including the development of the Betway app affiliate strategy,
• Supporting the Country Team with the affiliate budget and operational cost control to achieve ROI requirements for the business,
• Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with country management,
• Assisting in other ad hoc tasks as requested from time to time.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties to achieve business objectives.

You will have (Essential skills):

• Excellent written and verbal skills both in English and Japanese,
• Understanding of Japanese business culture,
• Passionate about affiliate marketing with the ability to work with colleagues across departments and locations,
• Having an eye for detail, being analytical for reporting purposes to enhance the affiliate programme,
• Good influencing skills,
• Commercially astute demonstrating strong negotiation skills,
• Technically proficient with core business IT programmes and the ability to adapt and learn new systems,
• A self-starter with the ability to thrive in fast paced and pressurised environments.

It would be a bonus if you also had (Desirable skills):

• Experience of marketing in international markets
• Experience of digital marketing within the gaming industry

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation

• A strong communicator at all business levels internally and externally
• Team player
• Able to deal with tight deadlines and manage different projects at the same time
• Able to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage
• Strategic thinker with the ability to influence peers and stakeholders across the organisation
• Excellent organisational skills
• Able to adapt quickly and efficiently in an evolving, large, international business
• Able to select effective approaches for problem solving based on available information and business objectives.

Our Perks:

• Flexible working
• Discretionary bonus
• Competitive package
• Great social and charity events
• Health and well being weeks
• Free fruit and a heavily discounted Barista
• Tickets to events via sponsorships etc
• Season Ticket Loan

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