Product Marketing Manager

Our Mission:

At Sinequa, we are passionate about helping companies connect their employees or customers to key information. We are leading the way in making any relevant content accessible in milliseconds. We deliver on our vision: A modern workplace where people use natural language queries to securely search, find, and analyze any type of information, full-text or structured, regardless of the underlying data silos or applications. Our technology, powered by the latest natural language processing and deep learning technology, is used across industries, to power digital workplaces, accelerate digital transformation, and provide workers with contextual and secure access to the data they need to achieve their missions. We partner with some of the largest organizations in the world to change the way they use information. Our customers use our neural search platform to accelerate new drug discovery, optimize their customer support, or accelerate R&D innovation and product development like NASA’s next-generation spacecraft! If these types of projects excite you, we’d love for you to join us.

Sinequa is recognized as a leader in the Gartner Magic Quadrant for Insight Engines and the Forrester Wave for Cognitive Search and Discovery

Your role:

As a Product Marketing Manager, you will be a key member of the marketing team, helping to drive awareness and adoption of Sinequa’s search solutions in the market and with customers. This is a fast-paced opportunity with room for growth. This role is focused on marketing Sinequa’s solutions across key industries by defining what they are, who they are for, what problems they solve for the enterprise and business outcomes that Sinequa can help deliver.

Areas of Contribution:

You will contribute to the following areas. Strong candidates will have experience driving and influencing marketing efforts across multiple areas.

• Product Launch: Defining, maintaining, and executing a launch process for new product releases, new feature releases, and major enhancements as well as new target use cases and potentially domain-specific offerings. This includes creating content and communicating about the new capabilities to prospects, customers, and partners.
• Sales Enablement: Establishing positioning and messaging and creating corresponding collateral about the platform to support the sales team and sales process, including items such as brochures, presentations, talking points, objection handling, market dynamics, demo scripts, and FAQs.
• Market Intelligence: Researching and gathering feedback about Sinequa’s target market and the wider enterprise search market to inform positioning and messaging of Sinequa’s platform. This includes market opportunity and trends, competitive intelligence, analyst and influencer intelligence, and customer and partner feedback.
• Positioning and Messaging: Creating core messaging and collateral to support campaigns and other marketing priorities. This includes creating content and communicating in such forms as information sheets, website content, webinars, and blog posts.

Your responsibilities:

• Define buyer personas and influencers
• Define key challenges, use cases, and business outcomes for your solution area
• Map solutions to platform capabilities and benefits
• Gather and publish customer testimonials (quotes, written customer stories, video testimonials, etc.)
• Map the buyer journey and identify messaging and content gaps
• Create a messaging framework that feeds into website copy, content, and campaign messaging
• Work with the Marketing Programs team to create campaign and content plans
• Work with sales and field marketing to create regional customer acquisition and expansion strategies
• Act as a key contributor to sales enablement strategies, ensuring that sales teams utilize consistent and impactful messaging.
• Test solution messaging with industry analysts, prospects, and customers
• Identify and analyze competitors to understand and compare their abilities with Sinequa’s

Your background:

• 3-5 years of experience in a product marketing
• Bachelor’s degree from an accredited institution or equivalent experience
• Exceptional communication and business writing skills
• Creative with fresh ideas, a desire to innovate, and a willingness to challenge the status quo
• A compelling storyteller
• Experience marketing a software product such as data analytics, data discovery, BI, or similar to large or complex enterprises (platform experience preferred)
• The ability to present complex matters simply and intelligibly for key stakeholders in our target markets
• A solid technical understanding of enterprise software and an ability to translate capabilities to benefits
• Natural empathy with customers, users, buyers, and colleagues

Perks & Benefits:

• Competitive compensation
• Five weeks of vacation (in addition to 9 company holidays)
• 12-week fully paid parental leave
• Generous Wellness reimbursement program
• Company-paid health benefits (Medical, Vission & Dental)
• 401K matching
• Professional Development reimbursement program
• Referral bonuses
• Fun team events and happy hours
• Healthy kitchen/snacks
• Charity donation matching program
• Commuter benefits
• 2 days additional PTO days are granted for volunteering in optional community service events
• Cellular/Internet reimbursement program

Sinequa embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds. The more inclusive we are, the better our company will be.

Sinequa