Social Media Director

RockawayMore is a food, beverage and hospitality full-service, boutique agency specializing in developing forward-thinking strategies that move in stride with today’s changing landscape of public relations, digital marketing, and social media. We believe that a harmonized approach across all platforms – is not only the most effective way to market brands, but today, the only way to market brands.

Presently, RockawayMore is hiring for a Social Media Director to join our account management team and lead our clients to success. As the Social Media Director with RockawayMore, you will oversee all activities and personnel related to social media management, advertising, and content creation for all social media clients. In order to succeed in this role, you must have experience working with hospitality and restaurant brands and their associated social  media platforms. Ideal candidates will have 8+ years experience in social media campaign management and creating digital content that effectively drives followers, likes, engagement, and conversions, as well as 3+ years experience in employee management/leadership. So, if you like to work in a fast-paced environment and meet our requirements, we would like to hear from you.

Experience:

• 8+ Years Social Media Management
• 3+ Years Employee Management

Skills:

• Thorough understanding of social media, digital marketing, and general marketing strategies.
• Strong project management experience.
• Excellent problem solving skills, especially in client relationship management.
• Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities.
• Proven track record of ideating and delivering social media campaigns that drive impactful results and engagement.
• Proven ability to manage a team of skilled professionals.
• Excellent verbal, written, and video communication skills.
• Excellent leadership and managerial skills.
• High level of self-awareness.
• Broad knowledge of current events, including political, social, and technological trends.
• Strong organizational skills with superior attention to detail.
• Fluency in Google Suite (Docs, Sheets, Slides, Drive) and Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and social media scheduling software. 
• Fluency in all social media platforms including Instagram, Facebook, LinkedIn and TikTok as well as fluency in various schedules platforms. 
• Proven track record in social media ads management
• Ability to multitask, be analytical and meet deadlines.

Duties/Responsibilities:

• Oversees all activities related to UGC, influencer management, and social media services, with an emphasis on video content creation.
• Acts as an expert on all areas of social media management, advertising, trends, and updates.
• Ability to lead a team of 3+ Social Media Managers and create benchmarks for growth.
• Establish an influencer marketing strategy; lead negotiation with influencers; identify and onboard influencers; and integrate content into our service offerings for our clients.
• Develop strategy to generate more video and reels content, coaching team members on social media strategy, and video content creation.
• Leads weekly team meetings geared toward improving social media/advertising tactics and processes utilized by the social media team.
• Manages team projects and ensures they are completed on time and on budget.
• Ensure client satisfaction and quality standards are met with all team projects.
• Create and drive short-term and long-term social media growth strategy, with an emphasis on video content.
• Create calendars and manage social media accounts for multiple clients.
• Guides Social Media Managers in creating video content, social media strategy, copywriting and/or graphics that effectively drive followers, likes, engagement, and conversions.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and optimization techniques, particularly in the realm of social media marketing through Tik Tok and Instagram Reels, to ensure social activities are aligned with consumer engagement.
• Strategizes with all department heads to improve internal and interdepartmental processes.
• Communicate with other Account Leads to ensure efficient and productive client relations.
• Coaches Social Media Managers on a regular basis regarding the utilization of social media tools, content creation, and campaign development.
• Provides both verbal and written disciplinary action as needed.
• Conduct interviews for new hires in the social media department.
• Perform other related duties as assigned.

Move to the Top of the List:

• 3+ Years hospitality/restaurant specific experience
• Experience in a Social Media agency managing various accounts 
• Videography and photography skills

Benefits and Compensation

• $70,000 – $75,000 base salary
• Medical, dental and vision health benefits
• Paid vacation days
• Unlimited paid time off (PTO)
• Opportunity to participate in company IRA
• Gym stipend
• Cell phone stipend
• Hybrid office schedule with a minimum of 1 in-office day per week

Rockaway is an equal opportunity employer and all qualified candidates will receive consideration without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. Candidate ideally resides in South Florida, but considerations will be made for all qualified candidates

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