ABOUT US:Â
Mother Science is a modern, biotech skincare brand bringing breakthrough products to market in Spring 2023 featuring our revolutionary, patented ingredient. With superior clinical efficacy, our products are poised to become the next gold-standard in anti-aging. The brand is co-founded by world-renowned musicians and serial entrepreneurs Michael Einziger and Ann Marie Simpson, and led by 20-year beauty industry veteran Jessica Goldin. We are looking for talented, passionate leaders to join us as we launch this exciting new brand and position it for major growth.Â
SUMMARY:Â
The Social Media & Influencer Manager will be responsible for creating, planning and executing the social strategy for content, influencer and community engagement across all social platforms (Instagram, TikTok, YouTube, Facebook and more). This role will develop and grow a strong social media community and build impactful influencer relationships. This is an exciting opportunity to play a key role in launching and building a brand from the ground up.Â
This role is based in Los Angeles and reports to the VP of Marketing.
KEY RESPONSIBILITIES
Social Media:Â
- Develop social media strategies across content and influencer from concept to execution to analysis to organically grow the brand’s social media platforms
- Own content planning, creation, social copywriting, and posting for all social platforms; ensure consistent posting and strong brand storytelling, including curating content derived from influencer or third-party content creator partnerships
- Create and manage content calendars for social platforms with a strong understanding of the focus of the business needs, reacting to social trends when brand relevant, and ensuring all assets adhere to the quality, consistency and tone of the brandÂ
- Oversee community management and engagement on all social platforms to ensure a strong community presence and positive sentiment with influencer partnersÂ
- Constantly monitor competitors and other social media leaders for learnings, insights and best practices to deliver against objectives and build a best-in-class brand
Influencer:Â
- Support with strategy, development, and execution of Influencer activations for the brand
- Establish and foster relationships with content creators and influencers across key social channels including Instagram,TikTok, and YouTube. Identify and evaluate potential partners based on a variety of factors including engagement, audience demo, and brand fit.
- Execute influencer partnerships for campaigns from start to finish: target lists, strategy ideation, placing orders and tracking deliveries, negotiations with influencers and/or their representatives, budget management, contract execution, KPI measurements and program wrap reports.
- Create and manage seeding programs – build and maintain seeding lists; develop creative gifting ideas and solutions
- Monitor and report analytics and performance; make strategic optimizations and adjustments based on analytics
- Stay at the forefront of creative, influencer and content trends
QUALIFICATIONS:
- Creative content storyteller with a passion for beauty and emerging digital and social media trends
- Mastered core competencies across all social platforms
- Experience building and nurturing influencer and creator relationships with proven ability to connect with individuals and foster long-lasting relationships
- Creative thinker with analytical skills to measure success and translate it into actionable business resultsÂ
- Strong video + photo production and editing skills for all types of social media content
- Self-starter who thrives in an entrepreneurial, fast-paced environment
- Exceptional communication, project management, and time management skillsÂ
- Bachelor’s degree
- Experience in beauty or a related industry (e.g., wellness, apparel) strongly preferred
- Minimum of 5 years experience in influencer marketing, social media, or content marketing
WHAT YOU’LL GET:
- Daily opportunities to make a significant impact an early-stage brand and play a key role in growing and shaping the business
- Competitive salary
- Competitive health benefits
- Friendly, fun, collaborative cultureÂ
Mother Science
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