The Public Relations Manager at GOBEL is responsible for developing and implementing effective public relations strategies, managing media relations, creating content, monitoring media coverage, building relationships with stakeholders, and measuring and reporting on PR efforts to GOBEL leadership. The successful candidate will work closely with the Founder & CEO. The position will be approximately 25% remote and 75% office or travel, which could be up to 40 percent of the time.
Responsibilities
- Develop and implement PR strategies: Responsible for developing and implementing effective public relations strategies that promote the GOBEL brand, services, and values to various stakeholders, including clients, investors, and the public.
- Manage media relations: Be the main point of contact for media relations, including responding to media inquiries, pitching stories to journalists, and arranging interviews or press events.
- Create and distribute press releases: Responsible for creating and distributing press releases, which may include news about company activities, new hires, promotions, and awards.
- Manage crisis communications: Responsible for managing the company’s response and communicating with stakeholders.
- Develop content: Responsible for developing and writing content for various platforms, such as the company’s website, social media channels, and marketing materials.
- Monitor media coverage: Monitor media coverage of GOBEL and its competitors to stay informed of industry trends and identify opportunities to enhance the brand and reputation.
- Build relationships with stakeholders: Build strong relationships with key stakeholders, including clients, media, investors, and industry influencers, to help promote the company brand and build credibility.
- Measure and report on PR efforts: Responsible for measuring the success of PR efforts and reporting on key metrics, such as media mentions, website traffic, and social media engagement, to demonstrate the value of PR to GOBEL leadership.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- 3-5 years of experience in public relations, communications, or a related field.
- Excellent verbal and written communication skills.
- Strong organizational and project management skills.
- Demonstrated experience in developing and executing successful public relations campaigns.
- Experience in media relations, including pitching stories, developing relationships with journalists, and responding to media inquiries.
- Ability to manage crisis communications and navigate challenging situations.
- Familiarity with social media platforms and experience using them for public relations purposes.
- Strong interpersonal skills and ability to build relationships with stakeholders.
- Familiarity with PR measurement tools and ability to analyze data to demonstrate the impact of PR efforts.
- Experience in the consulting industry or healthcare (optional).
Company Values
- Our People: We are hard workers, united in a common purpose to affect positive change. We have fun and celebrate our successes.
- Mission Oriented: We seek to provide the best ideas and smartest technologies to help healthcare organizations generate more philanthropic revenue to build healthier communities.
- Client Oriented: We value every client relationship and are committed to delivering incredible experiences and outcomes.
- Integrity: We act with honesty and transparency, and we are committed to the success of each other and our clients.
- Innovation: We won’t settle for incremental change. We want to transform healthcare philanthropy.
- Accountability: We don’t make excuses; we find ways to succeed. We take full responsibility for delivering on our expectations.
GOBEL offers compensation in the range of $55,000 – $70,000 based on experience, with the opportunity to earn an annual bonus. In addition, GOBEL offers excellent healthcare, including company-paid employee coverage for medical, dental, vision, prescription coverage, disability, and life insurance, and Retirement Savings Plan (401k) with a company match. We also provide twenty (20) days of annual paid time off, and twelve (12) paid holidays.
If interested, please forward your cover letter and resume to Human Resources at careers@gobelgroup.com. Work samples and manager references will be requested as part of the interview process.
GOBEL
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