POSITION SUMMARY:
The Communications Manager will be responsible for creating, implementing, and overseeing all aspects of internal and external communication strategies, programs, and planned publicity campaigns. They will also supervise PR activities and help coordinate and organize marketing for King Goose Hospitality’s partner brands including but not limited to Pubbelly Sushi, Julia and Henry’s, Mensch, Osso, etc. This position will be responsible in developing and executing consistent and positive media messages that define and promote the Corporate identity and mission. As well as to create and be responsible for copywriting and pitching media. By drafting reports, creating content, and coordinating its production with the Operations team for their strategies to succeed. This will require a thorough understanding of our business and marketing strategy, strong writing skills, good communication, and coordination with Partners, stakeholders, chefs, corporate team, vendors, and the community.
PRIMARY JOB DUTIES:
- Create promotional material and publications.
- Prepare and analyze PR reports.
- Draft, edit, and finalize press releases and speeches following organizational news.
- Write newsletters, interdepartmental memos, and other business correspondence.
- Communicate with different media outlets and journalists and create press kits.
- Perform communications research and monitor the progress of various communications strategies.
- Ensures successful activation rollouts with minimal errors, including managing the proofing of all material submissions and production of promo materials.
- Responsible to ensure that all copy from the web is correct as well as in Linkedin management. Communication projects may include but are not limited to company websites, product descriptions, collection descriptions, company messaging, paid and organic social media, paid search ads, emails, printed and digital collateral, partner editorial content, and video scripts.
- Coordinates, manages, proofreads, and copywriter for all communications projects with a deep understanding of the company brand voice, products/collection, printed collateral, and strong attention to grammar, SEO, and channel guidelines.
- Develop Media and Marketing kits.
- Execute detailed media reports.
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
- Supervise projects to guarantee all content is publication ready.
- Create communication and PR strategies for new products, launches, events, and promotions.
- Reach out to influencers, media, potential partnership, and beyond in order to arrange story collaboration placement on a local level.
- Interpreting creative direction and technical information and turning them into persuasive copy concepts.
- Working with clients to edit and modify the copy to meet their content expectations.
- Ensure to check all media communication outlets.
- Thrives in a fast-paced work environment and meets deadlines.
- Presents creative briefs and finished projects to the company management team.
- Knowledgeable in popular digital marketing tools, including content management software, search engine optimization software, and website analytics software.
- Any other duties as assigned by the company in order to operate the business more efficiently.
PUBLIC RELATIONS:
- Contacting and speaking publicly with different media outlets, press releases, interviews, presentations, articles etc.
- Organizing and attending promotional events such as open days, exhibitions, press conferences, etc.
- Developing PR strategies and campaigns.
- Address inquiries from the different media outlets and other parties as needed.
- Track and analyze the media coverage and follow up to industry trends by providing best practices.
- Manage and address all PR issues and concerns that may arise.
- Create innovative and engaging public relations and media campaigns.
- Execute PR activations to promote the company’s image and serve as the spokesperson.
- Create a tailored, monthly PR plan and calendar including development of press kit materials, media strategy, and short and long lead pitch ideas.
- Manage the logistics for any launched events.
- Schedule influencers and media visits.
- Provide analytics/KPI of all media coverage by sharing the individual circulation per outlet, media impressions and number of placements to highlight ROI.
- Develop a bold and far-reaching PR campaign that consistently produces print, digital, trade, and broadcast placements in targeted markets.
- Garner increased awareness by securing top-tier media placements in targeted national, regional, local, and trade media outlets including lifestyles, culinary, culture, entertainment, and hospitality publications.
- Expected to maintain a vendor database with all contact information plus history if any. Provide the names and addresses of vendors. All contact information is the property of King Goose Hospitality LLC.
MARKETING:
- Execute calendar, generate, and publish content in Linkedin.
- Managing website content including brand language, location information, menus, holiday, event pages, and press hits.
- Ongoing research and trendspotting of social media and digital trends, pitching, and creating new social media content ideas.
- Identify and collaborate with local social media influencers.
- Oversee website content (pop-ups/events/newsletters/blog posts/location information/PR clips).
- Assist and execute email newsletter.
- Manage digital ads (Google, Instagram, and Facebook ads).
- Create and execute monthly campaigns.
- Responsible for all marketing email communications (copy writing, design, and emails blasts).
- Oversee marketing brief, memos, and recap reports for all marketing promotions – distribute to the team and or vendors.
- Assist in managing allocated fiscal budgets throughout the year with quarterly reconciliations and projections.
- Ensure leadership is well-informed of marketing activities by communicating campaign deliverables, objectives, timelines and developing metrics and tracking reports.
- Manage community and respond to messages.
- Place orders (Decorations/products) as needed and process/files invoices.
- Compose and post online responses on the company’s review tracking system.
- Supporting the Senior Marketing Manager in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars, and organizing/planning promotional presentations.
MINIMUM REQUIREMENTS
- Minimum 2 years of Communications copywriting experience
- Bachelor’s degree
- Bilingual (Spanish)
- Proof of portfolio including media placements, writing samples, leads, PR campaigns, media and news outlets, clients, and planned events
- Ability to work well in a fast-paced environment and function effectively within set deadlines
- Excellent organizational skills
- Strong verbal and written communication skills
- Proficient with digital marketing tools and software programs including Mailchimp, Adobe InDesign, and social media platforms
- Customer service oriented
- Creativity
- Awareness of different media agendas
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