BASIC PURPOSE
At PSTA, marketing is about understanding people and building awareness about how our services benefit the community and meet our customer’s needs. We are looking for an experienced and detial-oriented digital marketing coordinator who is eager to make an impact on the community in a rewarding role.
Our ideal candidate has experience developing and executing strategic digital marketing plans while managing digital content and campaigns. They will be comfortable with day-to-day customer engagement to retain interaction on PSTA’s social media platforms and website, as well as contributing to audience growth across channels and increasing brand awareness. They would be responsabile for joining relevant conversations on behalf of the brand and “soft selling” the agency by providing support to current and prospective customers, stakeholders, and the community. If you are a people-person who loves the rewarding challenge of building a brand digitally, we want to hear from you.
ESSENTIAL FUNCTIONS
Develop and implement the organization’s digital media strategy, including marketing plans that leverage social media, web development, email deployment, and other digital channels as appropriate.
Manage the development and maintenance of online content that attracts attention, generates interest, and is easily shared with social networks. Develop themes, storylines, and write articles to be published in different digital channels such as social networking sites, blogs, and the company’s website.
Monitor news outlets and industry leaders to curate content, monitor trends, and maintain a consistent digital footprint.
Implement and reinforce PSTA’s brand voice across all channels
Collaborate with other teams, like public outreach and customer service, to ensure brand consistency.
Collaborate with videographer to post videos on social media channels
Assist Marketing Manager and Communications & Public Relations Manager with integrating social and digital media channels into PSTA’s strategic marketing and communications efforts.
Create editorial calendars, social media campaigns, and content strategies based on strategy and initiatives defined by the company.
Community management across all social media platforms, including responding to direct messages and comments, and working closely with the customer service team to provide accurate, up-to-date information.
Design, create and manage paid social media campaigns, being sure to integrate with company’s overall marketing strategy to make best use of budgets.
Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Develop and expand community and/or influencer outreach efforts.
Establish and maintain relationships with members of the online community. Monitor and moderate user-generated content that appears on different social media channels, during business and non-business hours.
Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate using “brand voice.”
Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. Take action and follow up on issues in a timely manner to build customer loyalty.
Research digital trends and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
Monitor effective benchmarks, best practices, and trends for measuring the impact of social media efforts.
Analyze, review, and report on effectiveness of campaigns to maximize results.
Set strategic goals, track statistical metrics, and generate activity reports to share with management quarterly.
Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Familiarity with Canva and/or Adobe Creative Suite is a plus.
Examine content with a keen visual eye, ensuring that all graphics, photos, and videos are within PSTA brand standards and published according to social media channel best practices. Basic photography knowledge is required.
Fearlessly bring new ideas to the table to make best use of social channels and develop brand awareness, including promotions, giveaways, and trending content.
Develop and maintain relationships with other relevant social media coordinators to share ideas and benefit from the insight of others, and further expand the social interaction of our various platform
Other duties as assigned.
Education: Bachelor’s Degree in Marketing, Communications, English, or other relevant field.
Experience : Professional experience coordinating social media activity for a business or organization. Tracking, reporting, and making recommendations based on-site analytics.
License Requirement: Must have a valid Florida Drivers’ license.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of: Social media platforms, their respective participants (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) and how to optimize content so that it is engaging on each channel. Principles of SEO including keyword research and Google Analytics. Basic photography and graphic design capabilities (Canva, iPhone, and other photo editing tools). Adequate knowledge of web design, web development, CRO and SEO .
Skilled in: Strong verbal and written communication skills. Excellent copywriting skills. Strong attention to detail and organizational skills. Ability to coordinate multiple tasks and complete assignments with tight deadlines.
Abilities : Interacting with the public. Demonstrating appropriate judgment. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Experience with Google and Facebook advertising posts. Experience with advertising services with influencers. Winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution. Identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues. Cultural competence and inclusivity are a must.
PSTA is an Equal Employment Opportunity Employer
Pinellas Suncoast Transit Authority
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