Digital Product Manager – Website & Mobile App

The California State Lottery is looking to fill the role of a Digital Product Manager – Website & Mobile App

If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team!

People are drawn to the California State Lottery because we:

• Generate supplemental funding for education. Each year the Lottery contributes approximately $1.8 billion. We have a worthy mission that we’re sure you’ll take pride in too.
• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint

Job Description and Duties:

Under the general direction of the Chief of Engagement & Retention Marketing and the Staff Services Manager II for Digital Properties, the Digital Product Manager – Website and Mobile App (Senior Marketing Specialist) functions as the lead for the planning, development, execution and continuous optimization of the Lottery’s websites and mobile apps. This position is critical to ensuring that the Lottery provides an exceptional experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery’s mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.

Desirable Qualifications:

• A bachelor’s degree, preferably with a specialization in marketing, digital product design, computer science, information technology, engineering, or a related field.
• At least four years of experience in product management, digital marketing, digital product development, or content marketing.
• Experience in defining product strategy and developing, launching, and enhancing products to drive business objectives forward. Experienced in translating customer needs into product features and user interface design to deliver an unparalleled customer experience.
• Experience working cross-divisionally and partnering with technology teams, UI/UX designers, and vendors in the planning, implementation, and stewardship of a digital product or service. Ability to exert influence to garner support, without direct authority.
• Strong analytical skills, and ability to strategize. Experience creating product requirements and assuring project understanding and buy-in from key stakeholders and senior leadership.
• Familiarity and comfort with data, including the ability to use data to analyze and monitor product health, set goals and metrics, and aid in the prioritization of initiatives and features. Well-versed in reporting and presenting to stakeholders on product performance and initiatives.
• Experience working with advertising creative; development, copywriting and layout. Comfortable communicating with and giving direction to graphic designers, marketing agencies/vendors, and creatives.
• Experience acting as a team lead. Comfortable providing guidance and oversight to team members, helping to build an atmosphere of knowledge sharing, support, and ongoing technical skill development.
• Technical fluency using CMS, CSS, mobile marketing, data platforms, web and native mobile application environments, data analytics, and project management software. Knowledge of advanced SEO management and best practices. Familiar with product development in Agile and OKR methodologies preferred.
• Proficiency with Microsoft Office Suite; Adobe Creative Suite and HTML preferred.
• Excellent communication skills, including the ability to crystallize and broadly socialize insights into stakeholder needs. Ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with stakeholders.
• Experience in lottery, gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

California State Lottery