Product Marketing Manager

WHO WE ARE:

Headquartered in Round Rock, TX, we are the industry-leading Mini Computer Specialist. We serve a wide range of markets where small form factor PCs are desired including offices, digital signs, kiosks, conference rooms, gaming, and entertainment. In other words, we’re really rather fabulous, and Inc. magazine ranks us 1000 on its annual Inc. 5000 list for 2021 (we’re a repeat honoree btw)!

SCOPE/GENERAL PURPOSE OF JOB:

The Product Launch Manager is responsible for driving awareness of and affinity for new Simply NUC products in a highly competitive marketplace. The Product Launch Manager creates and executes launch plans for Simply NUC as new products / solutions are launched. This effort includes driving creative collateral creation – both individually and through external agencies. This role creates campaigns and drives promotions to uplift product sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

● Product launch planning – Work closely with the product teams to map out marketing assets and launch plans for the new products and releases, keep track of and help drive timelines and deliverables, and manage the cross-functional implementation of plans with sales and marketing teams.

● Represent the product teams in meetings and act as the primary source of updates and information for new products in your categories

● Sales enablement – communicate the value proposition of the products to the sales team and help develop the sales tools and collateral that support the promotion and selling process of Simply NUC products

● Market intelligence – be the expert on consumers, how they buy and their buying criteria; be the expert on the playing field and how to win

● Tracking/Process improvement – Help build/improve processes and systems that allow Simply NUC to successfully launch new products quickly and efficiently

● Creation and delivery of:

• Launch plans
• Product images and usage photos
• Product and solution videos
• Press kits
• Assets for on-line sales and campaigns
• Usage visuals
• Flyers / Brochures
• Case studies
• Whitepapers

EDUCATION AND/OR EXPERIENCE:

● Bachelor’s Degree in Business, Marketing or related field preferred; related experience may be substituted

● 5+ years of product marketing/launch experience (preferably with physical products)

● At least 2 years’ experience in a field facing role

● Three (3) years minimum experience managing product launches. Experience with Adobe Photoshop

● Experience with professional photography and videography highly desired

QUALIFICATIONS:

● Very strong written communication skills

● Excellent attention to detail, able to track multiple complex sets of data across several documents

● Understanding of how to communicate with the press

● The ability to effectively manage external vendors

Simply NUC