Xoriant reasonably expects the pay rate for this position to be within the following range: $30.00/hour-$38.00/hour.
Job Title: Marketing Manager (Mid level)
Duration: 6+ months Contract with possibility of extension
Location: Culver City, CA (Hybrid) (Monday, Tuesday, & Thursday – Onsite)
Job Description:
Global Customer Experience Home Entertainment
As part of the Client’s Home Entertainment marketing team, this position will develop & drive insights-based marketing programs and facilitate strategic planning for three key digital accounts (iTunes, Google Play, Microsoft,). This role will work closely with Brand, Media, Digital Marketing, and Commercial teams to develop innovative activations that build engagement and drive incremental revenue.
Important Notes:
- Marketing Manager, Global Customer Experience for Home Entertainment/Shopper Marketing team.
- This person will focus on the digital side working with clients like iTunes, Google Play, etc.,
- Ideal candidate is someone who understands transactional entertainment such as EST, iVOD, RVOD, or SVOD.
- They will be working with the clients directly as well as commercial, brand, digital marketing, & legal.
- Must have excellent client facing skills, presentation skills, project management, etc.
- Studio industry background in home entertainment is ideal.
- Mid to senior level role.
- Should have knowledge of Excel, PowerPoint, & asset management databases.
Customer Program Design and Execution
- Design insight-driven programs consistent with the promotion plan
- Develop end-to-end programs for new releases tied to national campaigns with an eye on lifecycle planning (from theatrical release window through home entertainment)
- Develop customer activation programs for TV and catalog titles
- Lead weekly customer meetings and conference calls
- Customer Promotion Planning
- Develop an account marketing plan for the channel
- Develop insights-driven promotion plans that meet Commercial objectives consistent with the overall customer marketing approach (includes thematic development, promoting titles, trade spend management, merchandising vehicles, vendors, pricing, 3rd party promotion planning and timing)
- Track competitor activity and adjust strategies/plans when needed
- Customer Program Measurement
- Achieve account program ROI objectives while balancing value creation vs. cost of complexity
- Support of account growth, profitability, customer satisfaction, and preferred partner stratus
- Conduct robust post-mortems to improve efficiency and effectiveness of future programs
Required Experience:
- 6+ years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
- Must have digital products background and digital customer experience
- 1-2 years working on programs with a digital social component
- Promotional marketing experience is required
- Proven experience in working collaboratively with Sales/Commercial teams and external customers
Thanks !
Hussain Adenwala
Senior Recruiting Consultant
O: 408-550-1252
www.xoriant.com
Xoriant is an equal opportunity employer. No person shall be excluded from consideration for employment because of race, ethnicity, religion, caste, gender, gender identity, sexual orientation, marital status, national origin, age, disability or veteran status.
Xoriant
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