Publicis Imagine is looking for an exceptionally talented Director, Strategy and Digital Investment to oversee holistic planning and digital investment for a high-profile and fast-paced entertainment account. This person will help lead a team in the development, execution, and stewardship of integrated media plans for Hulu Original Series, Films, Documentaries, and Awards campaigns. The Director effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs. This position reports directly to the VP, Strategy and Investment.
Role Objectives:
- Lead Hulu’s cross-channel Strategy team by demonstrating best-in-class audience development, channel mix allocation, budget management, inspiring storytelling, and client service
- Lead Hulu’s Digital practice by demonstrating best-in-class marketplace intelligence, digital planning, buying, and activation excellence, vendor relationship management, and process development
- Develop mid and senior level client relationships and act as primary point of contact
- Drive innovation across strategy, audiences, vendors, data, and measurement by leveraging business insights, marketplace intel, and emerging tech
- Serve as a primary leadership and content development stakeholder for all client presentations
- Review key performance metrics to determine the success of strategies and improve plans for future initiatives
- Partner with Analytics on development of Post Campaign Analyses and QBRs with clear recommendations for future campaign optimizations
- Maintain an in-depth knowledge of the client business and competitive streaming landscape
- Coach and support the development of junior staff members through ongoing education, mentorship, and general guidance
Qualifications
- Bachelor’s Degree
- 10+ years of media experience, which may include client management in marketing/advertising agency environment. Entertainment experience is a must
- Must be a self-starter who works well in a fast-paced, team-oriented environment
- Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
- Excellent leadership, management and motivational skills
- Excellent organizational, interpersonal, and quantitative/analytical skills
- Proven ability to foster strong cross-functional teamwork, driving results across an organization
- Demonstrated ability to think strategically and guide others in defining high level strategy
- Strong digital background inclusive of direct, programmatic, social, data and analytics, etc.
- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understands capabilities and applications to translate data into actionable insights
- Strong experience with the billing and reconciliation process
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $115,500 – $170,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
23-2304 – Hulu
Publicis Imagine
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