The Digital Marketing Director is responsible for the visual experience, media strategy, and creative marketing approach for Case-Mate products and partners in our key categories online. This role reports to the VP of E-commerce and has multiple direct reports. The ideal candidate is a strong leader capable of both shaping and executing the vision of Case-Mate’s digital customer acquisition and retention strategy, while building and managing a high performing team to maximize profitability and top line growth.
This is a full-time, in-office position, located at our Atlanta headquarters.
JOB RESPONSIBILITIES:
- Develops and executes strategy across marketing channels to drive awareness and generate revenue opportunities for Case-Mate and its brands, focused towards e-commerce and online marketplaces.
- Guides execution for all digital channels, including email marketing, paid advertising, SEO, social media, affiliate marketing, PR.
- Works with creative group to achieve product marketing goals and create best-in-class assets, coordinating with product development and e-commerce teams for optimal performance.
- Manages multiple direct reports within social media, e-commerce marketing and creative departments. Sets and maintains goals for functional group and individual team members.
- Works with E-commerce team to align promotional calendar with ongoing marketing activities, creating new ways to drive revenue and traffic to case-mate.com and other channels.
- Proactively identifies new opportunities for customer acquisition and retention.
- Provides weekly and monthly updates tied to marketing performance and sales, assessing qualitative and quantitative performance with insights.
- Analyzes traffic and customer behavior from analytics platforms, using information to inform digital marketing strategy and prioritize initiatives which increase conversion and improve customer experience.
- Works with E-commerce team to manage website optimization improvements based on site analytics, A/B test results, industry trends, and technical innovation.
- Evaluates all digital marketing vendors and publishers for effectiveness, ensuring they are continually contributing to the business and growth of channels.
- Develops and nurture strong cross-functional relationships, creating a collaborative work environment.
- Identifies, recruits, develops, and retains high performing talent, building strong teams that collaborate and stay engaged in the company culture.
EXPERIENCE, EDUCATION & SKILLS:
- 6-8+ years of digital marketing experience required, experience working with creatives preferred.
- Bachelor’s Degree preferred
- Advanced knowledge of MS Office Suite, especially Excel
- Experience with Google Analytics preferred
- Fashion and/or Consumer Goods e-commerce experience desired
- Ability to balance a strong management presence with high level of approachability
- High attention to detail and ability to multitask and prioritize own tasks as well as that of the teams
- Proactive & collaborative by nature
- Excellent communication skills, both verbal and written
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