CRM Manager – Sustainable Fashion
London (Hybrid, 2-3 days in the office)
£40,000- £50,000
Cranberry Panda is thrilled to have partnered with a sustainable start-up fashion brand that is on a phenomenal growth trajectory heading into the new year. Having already made hires within the marketing team, the team focus now lies on expanding further – specifically within CRM and wider digital and eCommerce teams. The brand has recently received £4mil in funding with another £10mil to come and is very well-backed and popular amongst some well-known names. The team is looking for a CRM & Community Manager who will oversee and develop the function. The role has a clear career development plan and will progress into a Head of CRM role with the opportunity to build and grow the CRM team further.
You will work closely with the eCommerce and wider marketing team, driving the CRM strategy and playing a key role in building a retention strategy through loyalty and re-engagement campaigns. You will be required to be hands-on as well as strategic and have a strength in analytics to pull insights and utilise the data. This is a fantastic opportunity to lead and own the CRM, put your stamp on this channel and join an incredibly supportive, friendly team!
About the role:
· Manage the CRM & Email strategy and plan/manage the global calendar
· Build and develop the CRM function, planning and delivering the roadmap
· Execute multi-channel campaigns including automation and newsletters
· Develop segmentation strategies to personalise campaigns
· Analyse campaign performance and effectively utilise large data sets
· Ensure ongoing optimisation and performance of audience segmentation
· Develop and improve the performance of weekly newsletters and flows; delivering insights, growing the user database and owning key Digital CRM projects
· Create and own the loyalty proposition and contribute to the re-positioning through deep customer insight
· Work closely with key team members on action plans and propose initiatives to drive retention and database growth
· Collaborate with multiple teams and stakeholders, making recommendations on future actions
· Be the guardian of segmentation models and support the continuous evolution of the CRM program
About you:
· 2-5 years experience in a similar CRM role
· Analytical mindset – utilise large data sets to maximise commercial opportunities
· Excellent time management and organisation
· Experience with ESP migrations – Klaviyo is advantageous
· Strong team player, flexible in supporting the team but also confident in working alone
· Creative and innovative, confident in being able to bring new ideas
Cranberry Panda
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