Something Extraordinary Every Day™
In this exciting and varied role, our PR and Communications Director will manage and oversee the creation and implementation of a comprehensive and targeted PR and Communications strategy for our flagship, Bicester Village. You will ensure optimal positioning in the UK, and communicate relevant messaging to guests, the press and tourism professionals.
What you will be doing
- Develop and implement an annual PR strategy with a business-driven approach
- Develop an advocacy program including Influencers
- Curating traction with opinion leaders to grow our advocacy, increase awareness, reach, and add to the guest acquisition strategy
- Elevate the % of Footfall, Sales & Sales Per Visit from key activities and communication strategies.
- Act as the principal PR contact for all national and local media, nurture and develop relationships, pitch ideas, and circulate press releases
- Manage and execute all PR activity for any village campaigns, global campaigns, brand launches or brand events
- Develop stories and maintain coherence between PR and Marketing across all activities: Fashion, Tourism, F&B, Hospitality and Corporate issues
- Work closely with our Global Senior PR Director and the Global PR team to ensure alignment on international PR initiatives
What makes you special
Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us as PR and Communications Director, you’ll have:
- At least 15 + years in market experience within PR and Media
- Strong experience in digital PR experience
- A clear creditability in the PR industry
- A strong London network
- Strong planning, management, and numeracy skills
- Knowledge of luxury retail and the wider fashion industry
- Excellent communication skills and attention to details
- Hands on management style
- Strong ability to think through, plan, and execute multiple projects in a fast-paced, high-pressure environment
- Strong leadership and management skills
- Experience of effective budget management
The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
Why we’re exceptional
The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by:
Looking after you: You’re entitled to extra leave if you are moving or if it’s your birthday. We provide above industry average life assurance cover, personal travel insurance, private healthcare and flu vaccinations.
Treating you: discounts throughout our villages, discounts with other retailers (known as My Choices) and a very generous employee referral bonus
Championing you: you’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.
Come and live your story with us
The Bicester Village Shopping Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone – regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity – to be a part of our family.
The Bicester Collection
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