Marketing Communications & Advertising Manager
Job description:
Basic Function
Leads communications of marketing programs with internal and external key stakeholders to nurture DINO brand development and value proposition. Advocates the brand value of Sinclair in the marketplace through marketing campaigns and opportunities to increase brand recognition, presence, and equity.
Job Duties
(functions considered essential as defined by ADA)
- Leads the development and execution of marketing campaigns in traditional and non-traditional media, promotions and strategic growth initiatives on a national and regional level, in collaboration with agency of record and internal stakeholders.
- Evaluates market opportunities and positioning to support our strategic growth plans that build strong franchise relations and effective communications with stakeholders.
- Manages brand partnerships, branding events and brand contracts to support continuity of messaging and brand development (e.g. Macy’s Thanksgiving Day Parade, Folds of Honor, Cheyenne Frontier Days, Sports, iHeart Media, Distributor Conference, Tradeshows, etc.).
- Continually captures, develops, validates and shares best practices with marketing team and franchisees. Make data-based recommendations and create cost-effective turnkey programs that can be executed at distributor, site operator or Designated Market Area (DMA) levels.
- Manages budgets, media buys, marketing calendars, timelines and deadlines to implement best-in-class marketing campaigns to support strategic growth plans.
- Applies an understanding of consumer, distributors, and market and industry trends to daily work activities.
- Planning, execution and result metrics of marketing advertising investments.
- Collaborates with internal interactive teams (including corporate communications team) to delivery consistent/impactful/and engaging content.
- Delivers trend-forward, multi-channel media campaigns (e.g. social, digital and video), driving alignment to creative executions and managing overall media timelines.
- Responsible for overseeing coherent and effective communications strategies.
- Engages in market research activities to identify customer and consumer needs, market trends and incorporate lessons learned into enhanced adverting strategies.
- Ensures appropriate tools training and controls are in place for effective and consistent branding and messaging across internal marketing and external brand partners. Including Digital Asset Management (DAM) administration.
Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.
Experience
A minimum of 10 years relevant experience is required.
Education Level
A minimum Bachelor’s degree is required.
PREFERRED EDUCATIONAL LEVEL:
MBA or other graduate degree preferred.
Required Skills
Experience in corporate and franchisee models that builds relationships with customers to build trust and respect. Experience managing the media planning and local marketing process (e.g. print, digital, broadcast, CTV, OOH, etc.). Ability to drive progress on the long-term strategic vision while managing day-today requests. Experience leading and/or implementing projects to completion within a changing environment.
PREFERRED SKILLS:
Analytical skills and ability to synthesize multiple data points into a simple story. Petroleum industry experience.
Supervisory/Managerial Responsibility
None.
Work Conditions
Office based with up to 25% travel by land and air required. Subject to all weather and varying road conditions.
Physical Requirements
Job conditions require sitting, talking or hearing, making visual inspections, making precise hand and finger movements, reaching or grasping, and perceiving color differences. Job conditions may require standing, and walking.
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization.
We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.
About HF Sinclair Corporation
HF Sinclair Corporation (“HF Sinclair”), headquartered in Dallas, Texas, is an independent energy company that produces and markets high value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products in 19 states principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high quality fuels to more than 1,300 Sinclair branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming. HF Sinclair also owns a 47% limited partner interest and a non-economic general partner interest in Holly Energy Partners, L.P., a master limited partnership that provides petroleum product and crude oil transportation, terminalling, storage and throughput services to the petroleum industry, including HF Sinclair subsidiaries.
Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
www.hfsinclair.com
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