Marketing Manager

Position Summary

The Marketing Manager oversees everything related to the company’s marketing and advertising initiatives, with the goals of increasing the growth rate of the number of active clients, providing the sales team with opportunity steering, and improving the effectiveness/stability of the company’s marketing.

The Marketing Manager is the company’s critical growth-driver; planning, executing, and deploying an aggressive lead-generation and customer acquisition plan that leverages direct response efforts across the entire marketing mix. This is a fast-paced, highly analytical position perfect for someone who is excited by the challenge of creating reliable, scalable, cost-effective, lead generation marketing campaigns.

You are a hands-on marketing leader with 3 to 5 years’ experience leading marketing strategies focused on social media, marketing campaigns, web site optimization, promotional activities, sales collateral development and marketing communication. Along with your marketing experience you will use your strong organizational and project management skills to ensure that you achieve success. You will be able to plan and manage yourself, the marketing coordinator, and your time effectively. You stay focused on key priorities, accept responsibility, and value coaching and feedback. You are energetic, driven, resourceful, collaborative, and passionately strive to achieve results.

Company Summary

Advanced Roofing, established in 1983, is the largest commercial roofer and specialty contractor in Florida and the 10th largest in the country. The business has consistently experienced year-over-year growth, driven by its reputation for top-quality work with exceptional and professional customer service. Our leadership is built on the foundation of honesty, integrity, and dedication. We strive to identify talented employees who share the same values and are committed to continuous growth.

Company Culture

With more than 500 employees, Advanced Roofing continues to promote the core values that shaped the foundation of our family business nearly 40 years ago. We believe that our people are our best asset and the cornerstone of our success. Each of us brings a unique passion for what we do and together, everyone achieves more.

Our leadership is built on the foundation of honesty, integrity, dedication, and the belief that price is what you pay; value is what you get.

Our commitment to quality goes beyond our work. To us, quality also means improving the life and well-being of our neighbors. That is why we invest in supporting the causes that better the communities in which we live and work.

What makes us Advanced? Each of our associates travels a unique path. Yet our personal and professional values are aligned to make our business thrive. Performance drives our company through the lens of service and integrity.

Why Advanced Roofing?

• We are a family-owned business who believe people are our best asset
• We are dedicated and strongly believe in the importance of work/life balance
• We are a dog friendly environment
• We believe in TEAM Work (Together Everyone Accomplishes More)
• Competitive pay
• Full benefits
• Refer a friend and receive a bonus of up to $2,000!

Key Responsibilities

• Oversee and produce all advertising (print, online, direct mail, radio, referrals, newsletter, PR, video, website, etc.)
• Copywriting
• Oversee CRM database marketing campaigns
• Negotiate pricing with marketing and advertising vendors
• Maximize lead conversion rates
• Manage and organize collateral to support 3 different brands in 7 markets
• Produce monthly Key Performance Indicator reports
• Manage direct reports (Marketing Coordinator)
• Identify and understand customer needs (Market Research)
• Ensure offerings meet customers’ needs
• Network with others who influence customer buying decisions
• Optimize lead, sales, and customer nurture programs
• Partner with the sales team to develop sales support and selling tools that improve sales metrics.
• Manage production and contribute to the creation of assets (blog posts, Podcasts, Research, Whitepapers, Case Studies)
• Manage paid lead generation channels including paid social, content syndication, third party webinars, events, etc.
• Work with creative team to develop creative assets for campaigns including banners, emails, landing pages, etc.
• Manage the event marketing program including live events, webinars and online education.
• Promote and increase awareness of Company brand, all services and all products offered
• Anything else needed to support the company’s marketing efforts
• Support other company departments and functions when/if needed

Skills, Experience, and Knowledge Required

Education

• Bachelor’s degree in Marketing or Business or comparable education/experience.

Experience

• 3 to 5 years’ experience in integrated marketing, email marketing, content marketing, lead nurturing, and/or marketing automation for a B2B technology company (required)
• 3 to 5 years Marketing Automation
• 3 to 5 years Copywriting
• 3 to 5 years B2B Demand Generation
• 3 to 5 years Marketing B2B SaaS Specific Technology
• 3 to 5 years B2B Lead Generation

Skills & Requirements

• Prior success implementing Direct Marketing at construction or building products related industry
• Prior success implementing Direct Marketing for multiple locations and/or regional
• Prior success working autonomously
• Attention to detail
• Dependable
• High work ethic
• Honesty & Integrity
• Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching, and reporting on campaigns using automation (Click dimensions) and CRM (Dynamics CRM).
• Superior communications and organizational skills with a high attention to detail.
• Strong direct response copywriting and creative direction skills.
• Ability to manage multiple projects while executing in tight timelines.
• Outstanding cross-group collaboration in a result driven, team-oriented environment.
• Self-starter with the ability to adapt to a quickly changing business environment.
• Minimum 18 years of age
• Successful Pre-Employment Drug test
• Successful Background Check

Working Conditions | Environment | Special Requirements

• Full time onsite
• Ability to work in a safe professional manner adhering to all regulatory requirements including, OSHA, State and Federal regulations.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
• Employees will be subject to the random drug and alcohol testing upon reasonable suspicion or any other regulatory requirement.
• The company is a “dog friendly” environment.

General Commitment for All Employees

• Commitment to Company values and complies with Company norms, policies, directives, and procedures.
• Follows all safety procedures and protocols.
• Honors and protects confidential and proprietary documents and information.
• Satisfies work schedule requirements.
• The job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required to be performed by the employee. Performs all other duties as assigned.
• We are an equal opportunity employer of protected veterans and individuals with disabilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

CC-C024413 EOE DFWP

Advanced Roofing