Dole Packaged Foods is a purpose led health and wellness organization that “champions a more equitable world.” A world where everyone has the right to nutrition from the goodness of the earth and we reduce these gaps, one action at a time.
Dole Packaged Foods is searching for a highly motivated and strategic Brand Manager to join us in transforming our organization into a world-class nutrition and wellness company led by our brand purpose. The Brand Manager, Frozen Indulgences will be responsible for developing a new category and executing brand strategies across portfolio, communication, and activation plans. This individual will be responsible for developing route-to-market strategy and launching local innovations as well as identifying new product opportunities and taking them from ideation through commercialization and launch.
The Brand (Business) Manager will develop and execute the annual plans that lay out the vision and drive sustainable sales and profit growth. On a day to day basis, they will collaborate with the cross-functional team to develop and execute innovation plans and marketing campaigns, ensure operational excellence, and achieve P&L objectives.
The successful candidate is a proven marketer with a track record of launching new products and/or categories, relaunching existing portfolio, and growing businesses through leadership of cross functional teams.
This role reports to the Associate Director of Marketing, Frozen Category.
- Deliver revenue, volume, and EBIT targets for the assigned category. Grow the category with relevant innovations and communication.
- Understand, validate and/or develop the consumer’s hidden universal truths to identify new opportunities.
- Develop and manage complex innovation projects to deliver on category strategies that drive growth from concept through to commercialization following the stage gate process. Deliver renovation and growth initiatives from ideation through launch.
- Lead the development and execution of integrated communication, activation, and media plans, maximizing ROI, working with media, digital and shopper marketing agencies.
- Lead cross-functional teams and external agencies to develop and execute all aspects of product launch and marketing support including consumer insights, finance, supply chain, manufacturing, quality, trade support, product development, branding and consumer promotion.
- Analyze and leverage insights from syndicated and custom consumer research to identify and respond to identified innovation opportunities and monitor competitive activities. Use ongoing analysis and other methodologies/tactics to mobilize “real time” adaptations to brand plans.
- Other duties as assigned
What You’ll Need to Succeed:
- Passionate about a consumer-oriented, purpose-driven career and company
- Cross-functional team leadership skills
- Strong project management and problem-solving skills
- Takes initiative in a fast-paced, entrepreneurial environment
- Ability to flex and make decisions with imperfect information, yet keep critical goals in sight
- Ability to influence and build credibility with all levels and functions of the organization
- Strategic acumen
- Results oriented
Education & Certification:
- Bachelor’s degree in Marketing or related field
- MBA strongly preferred
Physical Requirements:
- Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.
Travel Requirements:
- This is a US-based role with global exposure. Occasional local and/or international travel required, approximately 5-10%. Occasional off-hour teleconferences.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Hiring Pay Scale: $120,000.00 to $130,000.00
Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.
Dole Sunshine Company
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