About Aerogen:
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and eight-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients’ lives every day, having already reached 16 million patients in over 75 countries.
Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work. We lead the way, finding innovative solutions to even the most complex problems, all in the name of delivering better patient care.
Our business is growing rapidly across the globe and as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers. Join us as we continue to #discoverbetter.
What is the role?
Based in our Chicago, IL North America Headquarters, the Marketing Director will lead North America to determine the right marketing strategy/execution plans required to help drive Aerogen to standard of care everywhere applicable. This person will lead the region to localize/create messaging and resources, execute product launches and drive demand generation efforts for Aerogen in the Critical Care and Emergency Medicine markets, as well as such markets as are introduced or launched.
The Marketing Director will also partner closely with Global Marketing through the Co-Develop group with downstream colleagues from Germany, France, and UK to help define Aerogen’s global strategy & co-develop primary campaigns and resources. The role requires outstanding working relationships with multiple functions within the company at a global and domestic level, as well as the establishment and maintenance of professional and clinical relationships on behalf of Aerogen.
What are the key responsibilities?
Marketing Plan Ownership: Lead cross-functional team to determine 5-year North America marketing strategy. Create annual marketing plans that drive Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share. Annual Plan will include core principles of success and measurable objectives.
Team Leadership & Development: Responsible for leadership and development of the Downstream Marketing team to build a marketing team that is commercially astute, dedicated, innovative and adaptable. Lead cross functional teams as needed. Partner with Commercial Excellence Director and Clinical Education Director to build the right messaging and resources into the sales process and training programs.
KOL Strategy: Role will be responsible for maintaining productive relationships with thought leaders, trade or clinical associations, and others with clinical influence in order to ensure that Aerogen’s clinical and economic data are sufficient, persuasively presented, and clinically relevant. Partner with cross-functional team members and these key customers to drive Aerogen to standard of care across the entire care continuum.
Data Roadmap: Partner with Clinical Education and Medical Affairs to prioritize key clinical, economic and QoL claims we need to bolster our value proposition. Build a clinical data roadmap with cross-functional partners that will secure the data we need to drive growth & achieve market share targets.
Financial & Budget Responsibility:Develop budget for the fiscal year, be accountable for effectively managing budgets by maintaining fiscal discipline with the downstream marketing team. Develop metrics to measure ROI and broader impact of marketing efforts.
Customer Need identification:Identify market trends and growth opportunities to adapt and optimize marketing resourcing for existing portfolio. Feed unmet product needs to New Product Planning Director and Global Marketing for development of new products or product line extensions.
Product/Solution Launches: Partner with Global Marketing and NA Sales Leadership to develop process and frameworks for best-in-class launches to drive maximum market penetration. Support Head of Marketing on forecasting, positioning, pricing, and margins for new and existing products and lead cross-functional team to develop individual business cases with 5-year sales forecast for new product development through stage gate. Develop launch plans for new product introduction. Execute launch plans with cross-functional partners.
Product “white space” identification: Will also provide input on the current product portfolio, and specifically, the sufficiency of products to meet identified clinical needs, as well as the opportunity to enhance or otherwise update the portfolio’s branding and technology.
Communications Strategy and Execution Plan: Will lead team to create a comprehensive and effective marketing communications strategy, in association with the Global Brand Director, that will generate broad awareness, secure new leads and accelerate adoption and utilization of our offerings. Will lead team and agencies to create the right content, package the content in campaigns and leverage the right channels for maximum effectiveness.
What education and experience are required?
- Bachelor’s Degree (advanced degree preferred)
- 8+ years of experience in medical device marketing, focused on demand & revenue generation.
- 3+ years managing a high performing team, with proven examples of teaching and coaching team members
What key skills will make you great at the role?
- Superb P&L awareness; clear ability to adapt & apply solutions to positively impact revenue & profitability
- Obtain & apply strong insight into mind of customer for growth across 5-year periods
- Develop a compelling strategic vision & execution orientation for North America
- Results orientated; creates opportunities & overcomes obstacles to drive revenue
- Excellent communication skills combining empathy & action
- Team management with focus on innovation, effectiveness, productivity
- Experience working collaboratively with sales channels to drive growth and market share gain
- Excellent IT skills, including all Microsoft packages and a CRM platform (preferably Salesforce)
- Chicago based role
- Ability to travel up to 30% of the time (domestically, with some international)
What is it like to work at Aerogen?
Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want you to love working at Aerogen and to build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:
- Excellent medical care.
- Bonus & Pension.
- Long-Term Incentive Plan.
- ‘Aerogen Connect’ – our employee led programme which supports our global teams to unite and have fun.
- We pledge 1% of profits and time to charities and organisations.
Aerogen is committed to promoting diversity, inclusion and equality in the workplace. If you have any difficulty using our application process, please contact us by emailing [email protected]. Please include your name and preferred method of contact.
Aerogen
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