Manager, Poppy Holding Marketing
JOB LISTING
MANAGER, POPPY HOLDING MARKETING
Founded in 1901, the Northern California Golf Association is the largest allied golf association in the United States. The NCGA has roughly 200,000 members who belong to more than 1,300 member clubs throughout Northern California. The NCGA vision is “to ensure the game is vibrant, inclusive, and accessible” and is focused on enhancing the lives of Northern California golfers by helping them enjoy the benefits of golf for a lifetime. As a key partner with the USGA, the NCGA provides its members with official handicap indexes and helps oversee several critical governance areas for the game of golf. The NCGA owns and operates two golf courses (Poppy Hills and Poppy Ridge), conducts more than 650 days of golf events each year, including championships and competitive golf tournaments for all abilities, and casual golf outings and trips. The NCGA also publishes NCGA Golf magazine, NCGA PLUS digital magazine, and secures exclusive member discounts on products and services. Through the NCGA Foundation, the organization created and expanded Youth on Course, which provides kids access to golf for $5 or less at over 1,700 golf courses across the US and Canada.
Position: Manager, Poppy Holding Marketing
Status: Exempt
Reports to: Chief Marketing Officer
POSITION SUMMARY:
The Manager, Poppy Holding Marketing position is responsible for all Marketing efforts related to the Poppy Hills and Poppy Ridge golf courses. This position directly works with Poppy Holding COO and Poppy Ridge GM to support revenue opportunities for Poppy Hills and Poppy Ridge.
DUTIES AND RESPONSIBILITIES:
- Responsible for marketing plans and business development for Poppy Hills & Poppy Ridge. Leads execution of plans, either directly or through other team members.
- Support Poppy Holding COO with long-term strategic planning, including testing of ideas.
- Annually develop marketing strategies and plans to deliver the overall business objectives of both golf courses. Regularly evaluating and updating strategies and plans for best practices and future plans.
- Includes but not limited to use of Influencer marketing, website strategy/content, Hills & Ridge Bi-Weekly Newsletters, Adwords/Facebook strategy, monthly blogs, etc.
- Ensures that a clear brand positioning exists and all programs are clearly supporting this standard, including “Brand standards” for communications.
- Annual marketing plan execution for Poppy Hills and Poppy Ridge to support the annual plan and long term strategic plan.
- Helps lead annual business assessment.
- Poppy Hills & Poppy Ridge Research – user and non-user insights and recommendations
- Lead for Poppy Hills and Poppy Ridge Loyalty Club marketing & engagement.
- Lead marketing efforts for group events, including but not limited to golf tournament, member outings, and supporting Poppy Ridge Weddings/Banquets.
- NCGA customer service liaison.
- Maintain all Poppy Hills and Poppy Ridge social media accounts (e.g. Facebook, Instagram, etc.) and post content to all platforms. Manage Google My Business and Yelp Business pages for both properties.
- Manage golfer satisfaction surveys, including but not limited to preparing a weekly and monthly summary of results for the property General Managers, responding to service recovery opportunities from the surveys, etc.
- Required to cover Poppy Hills and Poppy Ridge events as requested by the property General Managers.
- Identify and execute new program test ideas annual for potential expansion.
- Develop and maintain cooperative relationships within the Poppy Hills and Poppy Ridge communities.
REQUIRED QUALIFICATIONS:
- Bachelor’s Degree
- 3+ years of related marketing, brand, and communications experience.
- High attention to detail and strong organizational skills.
- Ability to work in a fast paced environment and handle several tasks simultaneously.
- Strong oral and written communication skills.
- Strong work ethic and willingness to be a team player.
- Good people skills and high level of customer service.
- Highly developed writing skills for professional publications.
- Ability to operate a camera, take professional photos, and modify/edit photos using Photoshop.
- Ability to build and maintain a website.
- Strong reasoning ability to understand and carry out instructions and solve problems.
- Ability to maintain confidentiality of all company and customer information, including use of tact and discretion.
- Valid US Drivers License.
- Continuously required to talk and hear, sit, occasionally required to stand and walk, and lift up to 15 pounds.
PREFERRED QUALIFICATIONS:
- Knowledge of and passion for the game of golf (strongly preferred).
WORK SCHEDULE:
- Monday to Friday, 8am-5pm, with some nights and weekends required.
COMPENSATION AND BENEFITS:
The salary range for this position is $64,500-$75,000, based on commensurate with experience. Some clothing will be provided, with the employee expected to source and maintain a high-standard of attire at all times. The benefits package includes:
- Health, dental and vision insurance, with dependents eligible with added premiums paid by the employee.
- Participation in the company’s 401k plan after one full year of employment.
- PTO, holidays, meals, and golf benefits also included.
APPLICATION INSTRUCTIONS:
Please submit your application for this position, including your resume and cover letter, using this link – https://recruiting.myapps.paychex.com/AppOne/MainInfoReq.asp?ReqID=5168212.
Northern California Golf Association and Poppy Holding Inc.
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