Brand Marketing Manager

Why join our team?

USO mission and exceptional team, around the world, make this a great place to work. We offer generous paid time off, including volunteer days and military leave. We have an exceptional 401k match, great benefits including training/education reimbursement and really fun team members that put the mission first. Working for the USO is more than a job. It’s a calling. (Do what you like, like what you do)!

Here is what an independent external survey told us

• 97% agree they like the work they do
• 90% are satisfied with the pay and benefits
• 95% would recommend working here to friends and family
• 95% would recommend the USO services to a friend

The Brand Marketing Manager is responsible for supporting the Director, Brand Transformation Initiative and providing strategic input, quantitative and qualitative analyses and direction for the USO Brand. Leads cross-functional project team. Coordinates and reports the status of brand transformation KPIs within the USO.

Principal Duties and Responsibilities (*Essential Duties)

• Lead day-to-day activities of the Brand Transformation cross-functional project team of Director and Manager level colleagues. The list of activities would include project management, team leadership, and communications.
• Lead day-to-day executional efforts with Marketing & Communications and Direct Response teams.
• Support research and creative agency management.
• Contribute to brand positioning development, provide valuable input, strategic thinking, and concept writing to help guide the evolution of this iconic brand.
• Lead process to determine KPI measurement methodologies, the vendors to execute this measurement and oversee the monthly & quarterly reporting to senior leadership and other internal stakeholders
• Participate in verbal and written updates on initiative to internal and external audiences
• Other responsibilities as needed as effort moves forward

Job Specifications

• 5+ years brand management & marketing experience + MBA or 8+ years of brand management & marketing experience.
• Military experience or connection a plus.
• Multi-channel marketing plan development and execution experience – including digital/social
• Brand development work such as brand positioning, concept writing and development, insight identification and translation to action, exposure to consumer research (Quant and Qual)
• Creative development process on marketing materials, including brief writing and providing feedback
• P&L management support and/or business case development work
• At minimum, comfortable with quantitative data analysis. Strength in data analysis a plus.
• Strong cross-functional project leadership & management experience
• Some agency management experience
• Strong organizational behavior understanding
• Solid written and verbal communication / presenting skills (including PPT development)
• Strong interpersonal, customer service and problem-solving skills. Ability to interact with USO Leadership, the general public and military audiences at a variety of levels with integrity and professionalism. Ability to manage and influence external vendor relationships.
• Proficiency using computers and electronics equipment. General knowledge of various software, applications, and programs including but not limited to Microsoft Office Suite.
• Demonstrated ability to exercise sound judgment related to controversial and/or culturally sensitive subjects. Ability to handle confidential information with tact and poise.
• Must show initiative, self-motivation, and attention to detail with the ability to manage multiple projects with competing priorities. Ability to quickly and easily adapt to changing organizational needs.
• Ability to achieve desired results while working collaboratively in a team environment.
• Ability to perform basic math and project management functions.
• Ability to obtain and maintain proper credentials necessary to access USO Center locations and facilities including but not limited to security, credit and/or background screening, SOFA status, valid driver’s license.
• Must be a strong advocate of the USO’s mission.

Details

• This position is located in Arlington, VA. Preference will be given to local candidates within commuting distance to the location. Remote working arrangements may be considered for highly qualified candidates.
• USO locations will adhere to local area and DOD guidelines regarding COVID vaccination/testing requirements. Employees may be required to be vaccinated or tested regularly per local requirements.
• Resume and cover letter are required for full consideration.
• Background check – education, criminal and driving required.
• The statements contained herein describe the scope of the responsibility and essential functions of this position but should not be considered to be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.

If that’s not enough to convince you, here are some direct quotes from employees

• The organization truly cares about the people who work here.
• I have been with the USO for 4 years and have consistently been able to grow in my knowledge and position. It is a fun place to work and my work/life balance is manageable. The way the organization has handled COVID has been top notch – I never felt fearful that I would lose my job or be put in a situation where I did not feel safe. The benefits are great – PTO and 401k matching are top level.
• There is great consideration given and extended in the following areas organizational core values for all, work-life balance, impact we can actually see (and even experience as a staff member- the feeling of making an impact is priceless), autonomy with respect to current position within the organization.
• Everyone is friendly and easy to talk to. We collaborate well together and share ideas and interests to create fun activities for our overall goal in the community. I couldn’t think of a better organization to work for.
• The mission alone provides a positive and meaningful purpose, where people should want to work and be a part of. Most of the people who work for the USO and volunteer for the USO have giving hearts and want to make a difference. This also makes the organization a place where people would want to work.
• The mission and opportunities to make a Difference are amazing. There is no doubt that the USO is one of the most forward-facing, frontline serving nonprofits that I know of.

Apply today and be a force behind the forces
USO