Social Media Manager

GIGI C is looking for a Social Media Manager to oversee our growing Social Media team. This is a great opportunity to play a pivotal role in both the strategy and creative content at GIGI C. The Social Media Manager will own the company’s social media strategy, raising brand awareness and engagement. The ideal candidate has a proven track record of growing a start-up brand’s social presence and has a strong understanding of the ever-changing social media landscape and is an entrepreneurial and creative problem solver.

The Social Media Manager is the perfect blend of right and left brain – a strategic thinker with an elevated and creative eye. This role requires an expert communicator who’s able to build working relationships seamlessly – both with internal cross-functional partners and externally.

RESPONSIBILITIES:

• Develop and execute social media strategy across all platforms
• Manage influencer relationships and strategies – researching and identifying potential new

partners and maintaining existing relationships

• Responsible for all content planning, delivery, and execution in partnership with our Creative

Director

• Oversee daily community management across all platforms
• Manage all PR requests and support PR strategy execution
• Partner with our digital strategy agency to hand off all creative assets in alignment with paid

advertising strategy

• Monitor content analytics, reporting weekly and monthly on social performance, identifying

strategic opportunities for growth

• Work cross-functionally with e-commerce, marketing, and product teams to ensure cohesive

brand voice and messaging

• Produce all social media content shoots, including all bookings, creation of mood boards and shot lists, and post-production management
• Research and identify new trends across the social media landscape, identifying opportunities

that align with GIGI C’s vision and strategies

REQUIREMENTS:

• Bachelor’s degree in Marketing or other relevant field preferred
• Extensive experience growing and managing social brand channels
• 5-7 years’ experience in the social and digital space, experience with luxury apparel or lifestyle

brands is a plus!

• A creative thinker who can come up with original social ideas and strategies
• Well-versed in social media analytics
• Well-organized and able to manage multiple projects simultaneously and effectively with a

strong attention to detail

• Strong content creation skills in Adobe Creative Suite
• Strong copywriting skills, with the ability to create compelling and engaging copy
• Strong project and time management skills, capable of independently and efficiently prioritizing

workload and team responsibilities in a fast-paced environment

• Extremely detail-oriented and organized

GIGI C