DIRECTOR, INTEGRATED PLANNING
SALARY: $130K
We are a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design.
You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You might be a media nerd at heart, but you also recognize the power of media and creative coming together to deliver incremental impact in key moments.
In this role, you will be responsible for the following activities:
· Kick the tires on the brief and lead the strategic media approach
o Lead the development of cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.) – heavy digital preferred
o Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
o Understand how media channels are most effective and communicate tradeoffs between strategies and tactics
o Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
o Evaluate media proposals and provide POVs
· Orchestrate the plan coming to life
o Act as a business lead on media-only businesses that sets the strategy and approach for Platforms and Investments leads. Provide ongoing stewardship and oversight of plans.
o Be an advocate in evolving our approach with everything from simple process and communication improvements to thinking about how we elevate and streamline the team’s work through technology, partners, etc.
o Teach and ensure accountability of your team’s media expertise and executional excellence – including media budget management, billing, team structure and campaign traffic and execution
· Tell our story
o Be the main media point of contact for clients, representing multiple POVs from planning, activation, and analytics teams
o Present recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day to day client vs. client CMO)
o Identify emerging trends in the industry and how to harness them to drive our clients’ business forward
o Responsible for integration with internal partners (Activation, Account, Creative, Project Management) to ensure full alignment
o Develop and share best practices with internal partners and clients as relevant
o Drive ongoing collaboration with Analytics – including measurement frameworks but also stretching beyond to discover unique and data-backed insights
o Work across clients to ensure consistency in the way approach planning and execution
o Actively merchandise wins/learnings across the agency and clients
o Participate in agency growth – including new business, media community participation, cultural initiatives and team training
· Help others do this too
o Manage and develop a team through goal setting, 1 on 1s, training, etc.
o Contribute to the vision for the department and instill throughout the team
o Create an infrastructure that inspires (and requires) executional excellence
What You Need To Succeed
· Bachelor’s Degree
6+ years minimum of communications, media, technology and/or marketing analytics experience
· Must have significant experience working in an agency setting or in an in-house client media team
· Listen to client needs and translate them into high quality solutions
· Skilled management and client leadership experience (you are authoritative, persuasive and reasonable)
· Excellent communication skills and ability to present your ideas and how/why they will be effective
· Experience in consumer research and segmentation, channel mix, channel planning and measurement tools
· Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverable
· Understanding of site tagging and analytics platforms like Adobe and Google Analytics
· Experience working across various internal teams (Platforms, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
· Proactively suggest alternative approaches to solving problems
· Guide and inspire creative
· Ability to write clear and concise presentations in straight-forward and enlightening way
· Present effectively and as a credible storyteller in client meetings for new business
· Experience managing and coaching a team
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