Social Media & PR Coordinator

You’ve picked a great time to join SeneGence. We’re looking forward to the next chapter in our company’s story and are looking for passionate people to join the team. SeneGence is a privately owned, network marketing company that is in the business of developing and selling personal care products through an independent sales network.

The Social Media and PR Coordinator will have a heavy role in supporting SeneGence’s social media, but will also be a support to our public relations efforts to drive SeneGence’s brand recognition. They will assist in public-facing and Distributor-facing social media efforts for SeneGence, including but not limited to Facebook, Instagram, Twitter, YouTube, TikTok, Pinterest, and LinkedIn. They will work to foster engagement in SeneGence’s online communities, consistently working to increase followers and engagement.

RESPONSIBILITIES:

● Daily engagement on all social platforms including answering direct messages or questions on posts.

● Assist in scheduling posts, writing post copy, manual postings, sharing user-generated content on stories, and creation of story content.

● Manage Pinterest account by posting product knowledge focused graphics/videos and tutorials. Ensure searchability and entice click-throughs to website.

● Manage YouTube Shorts and work with Brand Director and Training Director on tutorial focused content. Ensure searchability and entice click-throughs to website.

● Social research for upcoming launches, promotions, and trends. Save and share findings with team.

● Develop a social plan for all holidays, including development of content, copy, Distributor outreach (if applicable), and posting plan.

● Maintain branding and presence by ensuring hashtag usage is accurate and optimized.

● Review user-generated tags/mentions on all social media sites in a timely manner, responding to content in order to foster a positive community and add value to the user’s experience.

● Monitor, moderate, and oversee Distributor Facebook Groups.

● Create, manage, maintain, and help troubleshoot Facebook profiles for Corporate Executives. Updating master password log with credentials.

● Assist with company Facebook Lives.

● Escalate negative commentary or issues to the appropriate internal team members.

● Reach out to Distributors for user-generated content for use in future marketing campaigns or promotions.

● Assist in creating trending original social videos (Reels & TikTok’s) focused on products or promotions.

● Conceptualize contests and/or campaigns to increase social media engagement and following.

● Research beauty and health trends, as well as emerging web technologies and social media updates, to create content that is applicable to and reflective of current trends and news.

● Provide support, including on-site, at all company training events.

● Create press hit graphics and post to all applicable social channels. Post announcement in the Distributor Global Group with suggested copy to help Distributors on how to use these press hits.

● Build PR product packages for editors/influencers and mail packages.

● Develop press pitches for upcoming launches and assist with our PR efforts in Canada, Australia, and New Zealand.

● Develop press release for Founder or Company-focused news and pitch to industry contacts directly.

● Provide the outside PR agency with all necessary product launch assets and details for all upcoming launches.

● Assist with sponsorships and product gifting along with creation of product postcards personalized for each opportunity.

● Create product requests and orders.

● PR related research such as, competitor analysis and editor contact discovery.

● Assist in Editor Affiliate links.

● Assist in PR and brand activation event logistics and support.

● Update job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks.

QUALIFICATIONS

● Bachelor’s degree preferred; English, Creative Writing, Marketing, Communications or related field preferred. Education/experience equivalent considered.

● A solid understanding of social media is required. Strong logical and analytical skills are needed to understand the process governing the organization of editorial and visual assets.

● Proficient with basic office suite software (Word, Excel, PowerPoint, etc.).

● Copy writing skills preferred.

● Experience with social video and Reel creation is preferred.

● Experience in or enthusiasm for the beauty industry is a huge plus.

● Must be able to stand and/or sit for extended periods of time.

● Must be able to lift to 25 pounds.

PREFERRED SKILLS

● Excellent written, verbal, and interpersonal skills.

● Ability to take feedback and constructive criticism.

● Strong sense of creativity.

● Strong attention to detail and ability to meet deadlines. Organized and accountable for responsibilities and projects.

● Passion for the brand and beauty industry. Experience in Direct Sales and/or skincare and cosmetics industry a plus.

● Data & statistical analysis skills

● Passion for media, technology, and popular culture, with an understanding of existing and emerging social networks. Actively participates in a wide variety of social media activities such as posting, blogging, etc.

● Must work well individually and in a team environment.

SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.

About SeneGence

Founded in 1999 by Joni Rogers-Kante, SeneGence exploded into the marketplace with the launch of LipSense color technology, and quickly rose in popularity as the creator of The Original Long-Lasting Liquid Lip Color. Along with its premier product, SeneGence enabled a way for women to be independent and successful in business, regardless of age, background, or education.

More than 20 years later, SeneGence has expanded its line of products that really work to include anti-aging skin care, long-lasting cosmetics, new men’s line, and has thousands of Distributors in 17 countries across the globe. Even still, the commitment to empowering women has remained the same. SeneGence’s nonprofit organization, The Make Sense Foundation, regularly raises and contributes funds for women and children in need as part of the overall plan to give back to the global community.

SeneGence International