Social Media Associate Manager

Welcome to a better way, an authentic way. Welcome to Nature’s Way.

Inside our minds, inside our hearts, inside our business, inside our bottles.

Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.

When we help people live healthy lives, we build a happier, healthier world for everyone.

How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.

People TRUST

• Our products to be the gold standard
• Our words to be true
• Our claims to be honest,
• Our actions to have integrity.

Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.

It’s the best way. The right way. The only way. Nature’s Way.

Be a part of helping people live healthy lives as our new Social Media Associate Manager.

The Social Media Associate Manager will support the maintenance and growth of our social media channels and communities. They will assist with content planning as an output of the overall strategy, help drive the creative development of social content and publish content to Nature’s Way’s channels. They will also be responsible for Community Management, working closely with Customer Service to respond to consumer inquiries in the right way and in a timely manner to provide the best possible experience for our users. They will utilize social listening tools to identify trends, conversations, and more, using that data to inform business decisions. They will be responsible for monitoring engagement and performance to drive optimizations and future strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Implement social media strategies with clear objectives, goals, and KPIs which may vary by platform/channel and placement
• Create and manage social media content calendar, creative briefs, scheduling and publishing, and reporting
• Maintain voice, tone, personality of content to create a consistent brand experience across all social platforms
• Monitor and analyze social conversations about the brands, category, and competitors across all channels
• Identify emerging issues and trends by analyzing social conversations and data through social listening to inform innovation and content development
• Track, monitor, and optimize social performance against critical metrics
• Partner with platform providers to innovate on channels, test new features and functionality, and adhere to best practices
• Maintain all legal standards as applicable to marketing strategies particularly as they relate to FTC and FDA requirements and trademarks
• Build relationships and engages with outside agencies as needed

EDUCATION and/or EXPERIENCE

Required: Undergraduate college degree in marketing, communications, public relations, or a related field. Strong knowledge of and experience in digital marketing, content creation, and social media. A solid portfolio or examples of social media work across platforms. Demonstrated strong business judgment and decision-making skills. Excellent management skills, with the ability to delegate and manage multiple priorities and execute high impact initiatives. The ideal candidate is collaborative, scrappy, and willing to roll up their sleeves and has a track record of producing content that totally delight consumers.

All benefits are effective on day 1 of employment.

Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.

Dental Delta Dental PPO & an option to select an enhanced dental plan.

Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage

Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.

401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.

You’ll also enjoy a variety of other benefits that support your long-term health and wellness:

• Company provided short-term & long-term disability
• Life and AD&D insurance
• Flexible spending accounts
• Voluntary critical illness & accident coverage
• New parent phase-in program & paternity leave
• Educational assistance reimbursement
• Product discounts & a wellness program

Start Helping People live Healthy lives today!

Nature’s Way