Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their families and homes. BJ’s Wholesale Club offers a collaborative, team environment where all team members can learn, grow and be themselves.
Job Summary
The Director, Digital Performance Media is responsible for driving organization wide digital media strategy and campaign activations/operations for Search, Social, Affiliate and SEO/Content. This role serves as a go-to partner for Multiple Integrated marketing teams to identify and activate data-driven multi-channel digital media campaigns to engage and influence consumers across diverse set of organizational goals.
The role reports directly to the Senior Director, Digital & Retail Marketing, and will manage a an internal media team and external media partners.
Responsibilities And Key Accountabilities:
- SME on digital media tactics w/ a focus on Programmatic display and video, Social, and Search and experience managing media agencies
- Partner with several integrated marketing teams to co-create high level digital strategy and role of digital media; Ensure that digital media strategy delivers against goals, drives value, and are optimized on an ongoing basis
- Responsible for enterprise level media optimization, best -in -class operational processes and data and analytics across all paid media programs
- Be a media expert and support growth/sales efforts; Proactively devise and push new concepts to manage and grow BJ’s media program
- Develop direct reports by setting a high bar, communicating clear expectations, and giving them frequent feedback and coaching
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across media mix
Qualifications:
- 10 -12 years’ experience within digital media strategy and activation either running an inhouse team or at an agency
- Familiarity with measurement and analytics best practices
- Bachelor’s/advanced degree from an accredited college or university
- Team Management
- Cross discipline coordination and management
- Policy and best practices contributor
BJ’s Wholesale Club
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