Social Media & Influencer Outreach Manager
Manchester
Up to £38,000
The fashion brand require an experienced Social Media & Influencer Outreach Manager to join their fast-paced business. To succeed, you will play an integral part in delivering an impactful and integrated social and influencer strategy. The successful candidate will oversee the growing Social Team and be responsible for identifying and creating influencer opportunities, as well as developing, executing and managing the social strategy. You will be responsible for ensuring social media targets and objectives are met as well as staying ahead of the game with everything social.
Tasks, Duties and Responsibilities
- Work closely with Head of Marketing and Business Owner to develop and manage the Social and Influencer strategy
- Responsible for driving revenue growth across all Social Media Platforms
- Responsible for driving new followers and boosting engagement across all Social Platforms
- Responsible for managing the influencer outreach programme, with support from Influencer Outreach execs, across all levels, both paid and gifted
- Ongoing influencer management, ensuring all influencer requests, emails and DMs are replied to in a timely manner,
- Managing the Outreach Team, ensuring we have a strong presence across all major platforms; TikTok, Twitter, Instagram, Youtube, Facebook
- Liaising with Head of Marketing to execute 360 degree marketing and social campaigns maximising on coverage
- Leading Influencer activity to run alongside campaigns, product launches and celeb / influencer collaborations to maximise exposure
- Responsible for organising and executing PR, Social and Influencer events to tie in with launches
- Responsible for influencer attendance and social coverage at the events
- Work closely with the Marketing team to drive growth and implement creative campaigns across all social platforms, ensuring social is thoughtfully factored into campaigns, promotions, partnerships, and events
- Keep up to date with key events, national days, and media relevant to our audience,
- Developing ideas to tie in with key events and engage with our audience, influencers and celebrities
- Keeping up to date with Influencer Gifting and Celebrity and PR requests. Ensuring all product arrives on time and no opportunities are missed
- Working collaboratively with the PR team to execute PR campaigns with an understanding of press opportunities
- Lead daily, weekly, and monthly reporting on all social activity including posts, growth, traffic, influencer, competitors, and event round ups.
What we’re looking for:
- At least 3 years’ experience in a similar role
- At least 2 years’ experience managing a team
- Extremely proficient on all Social Media Channels
- Excellent copywriting abilities with strong grammar and spelling skills is essential
- Eager and dedicated, taking initiative of specific directives
- You collaborate well and bring a positive energy to the team
- Highly confident in presenting to and working with senior team members
- Competent in Excel
- Excellent communication skills with an ability to build strong cross departmental relationships
- Knowledge of Google Analytics would be beneficial
- Enjoy working at pace
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