At CSM we are driven by a clear purpose; to Pursue Extraordinary. We exist to create a positive impact on our partners, their audiences, our industry and our people, and to look for opportunities that can inspire a better world in everything we do.
Our diversity of experience, expertise and opinions is our greatest asset, which is why we celebrate our differences. We are looking for individuals who want to put their hand up and challenge convention to create something exciting, bigger and better each and every time.
CSM is proud to share fresh perspectives and new ideas to produce work that others don’t and won’t. What we do is fast-paced, exciting and rewarding which is why we love it and why you’ll love life at CSM.
The CSM Live Marketing Manager role focuses on the development of relationships internally to deliver a strong marketing plan, working comfortably on day-today marketing activities as well as long-term strategy. You will be working closely with leadership and the CSM Group Marketing team to ensure smooth delivery.
Our ideal candidate is passionate and analytical, a brand builder that embraces the potential and positioning of the CSM Live brand, capable of creating a structure to thrive in a dynamic environment.
Working for a global sports and entertainment agency, you are a true brand ambassador, motivated to roll up your sleeves and create solutions to problems that have not yet been tackled.
WHAT YOU WILL BE DOING
- Develop annual marketing plans that include careful consideration of our brand goals, promotion of activity through relevant channels, creation of marketing collateral to help drive customer acquisition expressed in a month by month calendar
- Maintain content across the CSM Live website
- Lead and deliver all social media
- Conceptualise and execute successful multi-channel marketing campaigns from start to finish, ensuring alignment of communications across all channels
- Set seasonal marketing goals and KPIs to support our business objectives
- Create and conduct analytics reporting across multiple channels to identify effectiveness and extract key insights for optimisation of future campaigns
- Analyse customer insights, consumer trends, market analysis and marketing best practices to continuously improve campaign strategy and customer conversion rates
- Collaborate and work cross functionally with internal teams and other relevant parties and stakeholders on customer outreach and events
- Oversee seasonal marketing calendars in collaboration with the commercial team
- Work in conjunction with the Commercial and Marketing Director and take joint responsibility for the total marketing budget, ensuring marketing activity is forecasted correctly and delivered within budget
- Develop and improve marketing processes and efficiencies and lead efforts to scale best practices across the organisation
THE SKILLS AND EXPERIENCE YOU WILL NEED
- Previous experience in creating and implementing successful 360 marketing strategies
- Understanding of the sports and entertainment industry
- Deep understanding of e-commerce, digital marketing and social media platforms
- Established press and media contacts
- Experience of WordPress
- Project management, multitasking and decision-making skills
- Creative thinker with an eye for detail
- Metrics-driven
- Experience with usage rights and permissions preferable but not essential
- Excellent written and verbal communication skills
- Ambitious, charismatic and entrepreneurial spirit
CSM is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or race.
CSM Sport & Entertainment
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