At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
The Art Director will lead, concept, and execute breakthrough creative and art direct internal teams, external agencies and production in the development of wide-ranging omnichannel creative executions. A true owner of work with a team-first attitude and a relentless drive to evolve the brand, you are equally comfortable leading projects as you are at developing concepts and creating impactful assets. Leverage your deep background in branding, graphic design, and advertising to bring the Beyond Meat brand to life in innovative ways while ensuring we show up consistently and effectively for customers and consumers.
AS THE LEAD ART DIRECTOR OF BEYOND IN-HOUSE, YOU WILL…
- Create innovative design solutions that help drive the success of the Beyond Meat brand. Adhere to and shape new global creative standards to ensure Beyond Meat evolves and shows up consistently and effectively.
- Develop insightful concepts, compelling creative solutions, and thought-leadership across a wide range of omnichannel work, driving a high level of execution strategically and creatively.
- Architect strategic presentations leveraging a mastery of communication design and help spark ideas that link creative solutions to brand and business objectives.
- Guide and offer feedback to junior creatives, providing creative consultation to external agencies, and art direct production (film, photography, audio, production design, etc.)
- Interpret and integrate creative feedback to advance the work, demonstrating flexibility and skillfully responding to feedback and questions, extracting meaningful input and clarity from the audience.
- Keep a pulse on creative and cultural trends and expertly translate findings to inform and inspire the work, helping evolve and strengthen the Beyond Meat brand.
- Think strategically about creative solutions as an advocate for the consumer and brand, championing creative work while pursuing the briefs objectives, and may partner with stakeholders to inform or co-author briefs.
- Manage workload effectively across multiple, omnichannel, and highly complex projects and initiatives with varying deadlines—support the creative project manager in developing timelines and project approach.
- Role model a positive attitude and actively creates a productive environment that promotes inclusion, collaboration, empathy, and respect—deftly adapt to team dynamics and helps build Beyond Meat internal culture.
- Build strong working relationships collaborating proactively and skillfully with cross-functional teams on assigned projects and broader initiatives–may serve as a design ambassador in cross-functional settings.
- Demonstrate excellent storytelling ability, strategically and effectively present work to a broad range of audiences, and expertly navigates discussions.
WE’D LOVE TO HEAR FROM PEOPLE WITH…
- Bachelors degree in Fine Arts/Visual Design/Visual Communication/Graphic Design, related creative certification or evaluated by relevant experience.
- Applying exemplified mastery of creative and design principles to create and art direct work.
- Skilled at graphics file creation optimized for digital, social, media, packaging and/or print
- Sharply attuned to cultural, consumer, and design trends and applying insights with a keen eye for shaping concepts, aesthetics, and details
- Excels at sharing ideas and feedback clearly and thoughtfully with teammates and possesses excellent presentation skills
- Possesses high EQ with an exceptional ability to build effective working relationships with cross-functional teams and executives
- An understanding of integrated marketing and its various components
- Has an outstanding portfolio demonstrating a wide range of creative projects
- Exceptional time management and organizational skills; ability to multi-task, set priorities, and adhere to deadlines
- Ability to work independently, lead and inspire in a team environment, and build agency/in-house culture.
- Proficient in Mac programs. Highly Proficient in Adobe Creative Suite, including programs like Photoshop, Illustrator, InDesign, Acrobat, and Creative Cloud.
- Understanding of programs like Procreate, After Effects, and Premiere Pro is a plus.
Qualifications
- 4+ years art direction experience at creative agency or in-house creative team.
- 4+ years art-directing complex, high-impact advertising, media, and social campaigns, including strategic concepting, film & social concepts, storyboards, art directing photoshoots and film shoots, art directing production, production designers, and external agencies.
- 4+ years experience developing brand identities and branding/creative guides.
- 4+ years of experience developing digital design, and UX design, including art direction, illustration, animation of assets, and creating multiple forms of digital design assets.
- 4+ years of experience leveraging strategic insights with mastery of communication design.
- 4+ years of experience developing packaging design systems
- 4+ years concepting and developing retail experience and designing systems for cohesive brand communication
- Foodservice design experience a big plus
Portfolio
- Please submit a portfolio as part of your application
Work Environment
- The internal creative team works collaboratively to complete projects. The right person for this role would have a great sense of humor with the ability to perform under pressure while elevating the brands sense of aesthetics across all channels.
The starting annual base pay for this role is between USD 100,000 and 120,000. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.
Beyond Meat
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