Marketing Manager – Glee

The bit about us

We’re Hyve, a global events company that does things differently.

Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential.

At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

These moments can change lives. And making those connections motivates us every single day.

But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!)

The bit about you

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go.

We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.

The bit about the role

We are looking for a marketing manager who will be responsible for managing the creation and delivery of marketing plans for Glee. Glee is the UK’s leading garden and outdoor living trade show, taking place in June at the NEC in Birmingham. The role would suit someone who has a passion for marketing and experience in working and delivering marketing campaigns ideally within an events environment. This role sits within the UK Retail and Fashion Brand marketing team, with this person also working closely with the central digital marketing and content teams. This role also has line management responsibility of a Marketing Executive.

As part of your job, you’ll be:

•Stemming from the strategic marketing plan, manage the creation and delivery of the campaign plans for Glee, ensuring targeted messaging and activity plans per customer segment to drive visitor and exhibitor attendance.

•Lead and work with the campaign teams (digital, creative, automation, social and PR) and Marketing Executive to ensure efficient and effective delivery against the integrated strategic marketing plan.

•Lead at campaign team meetings to ensure that are all teams are integrated in their approach and working together to deliver against the plans and objectives

•Create clear, compelling and succinct briefs for the campaign team

•Analyse data from communication channels to ensure that each channel is effective and where necessary make changes to campaign plans and channels

•Report on and analyse pre reg visitor data and exhibitor leads

•Manage the marketing budget and be responsible for the budget tracker, ensuring this delivers the required commercial results and ROI. This includes allocating budget to specific event activity, working with other marketing team heads and the Exhibition Director to agree spend per channel/activity type; and regularly monitoring spend vs. results.

•With the Marketing Executive create and manage the partnership plan (including associations, professional bodies & media partners). This will require developing key relationships with these groups.

•Work with campaigns teams and Marketing Executive to ensure all plans translate into clear campaign and activity schedules, and meet required timelines, milestones and budgets; and that all elements of the plan are covered tactically, with someone accountable for delivering all aspects of the plan.

•Ensure strong communication with the Exhibition Director and delivery teams at all times, including weekly meetings to review activity, spend and results, and agree plans to optimise or remediate where needed.

•With Head of Marketing provide aggregated reporting of event KPI performance vs. target, ensuring full ownership of monthly marketing KPIs, and weekly reporting.

And here’s what we’re looking for from you:

•Practiced in managing and implementing all aspects of the marketing mix.

•Experience in stakeholder (internal and external) management.

•Experience in budget management, with an analytical, data-driven and highly structured approach to decision-making

•Results-focused, able to clearly demonstrate success via proven metrics

•Ability to deliver presentations clearly, and succinctly convey information and ideas through a variety of media to individuals or groups within the team, in a manner that engages the audience and helps them understand and retain the message.

•Experience of working within the events industry or key market sectors desirable.

•Degree in business or marketing desirable.

•Agile mindset and ability to work in fast-paced, cross-functional teams

Let us know if this sounds like you.

Hyve Group plc