Director of Content

About Sprig

Sprig is the product development lifecycle research platform and is on a mission to make experiences that matter. Companies use Sprig’s Concept and Usability Testing and In-Product Surveys to get research insights from users about new ideas, designs and prototypes, as well as currently available product experiences. Dropbox, Square, Opendoor and Loom trust Sprig to help them build better products.

Companies like Dropbox, Square, Opendoor, Loom and Shift all use Sprig to capture research insights from their users. To date, Sprig has raised $90M from Andreessen Horowitz, Accel, and First Round Capital.

More about our mission, values, and why it’s a great time to join us here.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

About the Role

We are seeking a Head of Content to lead the creation and execution of our content marketing strategy. The media landscape has changed: Companies no longer need to rely on traditional media and PR to generate brand awareness and share their message with their audience. Content is one of the critical components of our inbound motion and serves to increase awareness of Sprig, the problem we’re solving, and how we enable companies to build better products and grow more quickly. In the end, our content engine will help develop an engaged audience of brand advocates and ambassadors that will drive word of mouth for Sprig.

As a key member of our marketing team, you will be responsible for developing and implementing a plan to drive brand awareness of and interest in Sprig among our primary buyers (product managers, designers, and user researchers) aligned with how they like to learn and buy software. You will be responsible for creating messaging and content that is simple, clear, and easy to understand, and for continuously improving and optimizing our content marketing efforts. You will also be expected to approach every challenge with a willingness to never settle for less than the best, and to be empathetic to the needs and challenges of our target audience.

This role is based in either San Francisco or New York City with one to two days working in office.

Your Impact

• Establish the content strategy and tone of voice for Sprig’s content––including the topics we should cover, the content formats we should produce, and the distribution channels we should focus on.
• Lead the creation of high-quality, engaging content that resonates with our target audience and drives brand awareness and demand
• Grow and manage our social media presence, engaging with our followers regularly, and work with our CEO and subject matter experts’ accounts.
• Secure and support speaking engagements, AMAs, guest blog posts, and podcast appearances for our CEO and subject-matter experts.
• Work collaboratively with our demand generation team to develop and modify content for paid social, paid partnerships, SEO, and other campaigns.
• Scale our influencer partnerships and leverage our influencer network to develop content for our brand channels.
• Collaborate with our product, sales, and marketing teams to ensure that content is aligned with our product positioning and messaging
• Analyze metrics and performance data to continually optimize our content marketing efforts
• Stay up-to-date on industry trends and best practices in content marketing, and incorporate new ideas and approaches into our strategy
• Uphold our company values of simplicity, never settling, quickly iterating, and being empathetic in all aspects of your work

Your Strengths

• 10+ years of experience in content marketing, preferably in a B2B SaaS or technology company
• Strategy: You’re able to think big picture about the high level goals we are looking to achieve, and work backwards to develop a detailed plan to execute on those goals.
• Storytelling: You’re an exceptional storyteller. You love coming up with content ideas that will resonate with your audience and bringing those ideas to life.
• Writing: Blog posts, emails, social media promotions––whatever it is you’re skilled in coming up with the right words to promote a message. You have exceptional proofreading, editing, and writing skills.
• Cross-Functional: You’re able to work cross-functionally and maintain consistent communication across team and departments.
• Organizational: You have great project management, organizational, and planning skills.
• Analytical: You enjoy tying the work that you do to results.

Benefits & Perks

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• Additional Wellbeing Benefits
• Generous Paid Time Off
• Paid Parental Leave
• Hardware & Software
• Work from Home Equipment Stipend
• Professional Development Stipend
• Flexible Work Options
• Access to Sprig Offices
• Company Events

Employee Pay Disclosure

The base salary range for this full-time position is $170,000 -$190,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

Sprig