MEC believes the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside, matching people with gear and advice that instills confidence.
The MEC Marketing team is obsessed with the customer experience and relentlessly improve the touch points consumers’ have with our brand. They are creators and instigators focused on driving performance and engagement, ensuring we reach both our member experience and commercial goals.
The Art Director role is a crucial part of our creative team — a skilled professional who has the leadership abilities to work with other creatives to bring ideas to life. This role is about brainstorming ideas and concepts with the project teams, preparing comps and layouts, providing the vision and direction of photo and video shoots, all aligning with the campaign goals and meeting the business objectives. From there, it’s all about bringing it to life and ensuring that the campaign vision is delivered across all touchpoints and deliverables.
This is a full-time and permanent hybrid role based in Vancouver.
What you’ll be doing:
- As the Art Director you’ll create direction and strategy for product-focused campaigns, ability to take technical features and create engaging content for paid, social, digital and in store
- Develop art direction and strategy to support campaign concepts focused on brand values
- Develop art direction and strategy to support campaign concepts focused outdoor activity, ability to drive photo/video art direction in the field that authenticates MEC
- Envision and create original campaign concepts, graphics, copy, and content for omnichannel marketing campaigns
- Work with marketing and creative teams, as well as Subject Matter Experts to align the work and deliver on time and in budget
- Art direction of photo and video shoots, both in studio and in the field
- Inspire customers through compelling design, copy and content
- Development of and adherence to brand standards for the organization
- Produce sketches, storyboards and presentations to pitch concepts and visualize ideas internally
- Coach a team of graphic through project and campaign development; drive a creative team culture
- Lead brainstorms in collaboration with members of the copy team
- Manage production of creative assets
What you need to do it well
- Experience in integrated marketing and able to envision and deliver an omnichannel marketing campaign
- Experience in directing photo/video shoots both in studio and in the field
- Ability to apply imaginative creative thinking to specific business challenges
- Be a team player who can operate effectively under pressure and to tight deadlines
- Excellent communication and presentation skills
- Ability to incorporate feedback and take/give direction well
- Well versed in web technologies, best practices and emerging trends in media and marketing
- Be aware of the latest production techniques, tools and materials, and digital executions
- Exceptional typographic, layout & prototyping skills
- In tune with latest cultural, design, and outdoor industry trends
- Well-versed in current creative software
- Minimum 5 years agency or in-house experience
- A passion for getting outdoors and living the MEC life
- A portfolio showcasing strategic, well executed work in a variety of mediums (print, motion, social, web, etc)
What MEC offers?
- More than just a job. We love what we do, and we offer to share our passion for outdoors
- Competitive salary and benefits package including:
- Health Benefits (Medical and Dental), Life insurance, Employee matching Group Retirement Savings Plan (RRSP), Tuition Reimbursement Program to expand your knowledge and skills
- Staff Discount and Pro Deals
- Growth opportunities
- Work in an amazing, collaborative team and much more
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