POSITION SUMMARY STATEMENT
The PR & Communications Manager position supports all duties related to cultivating national and global brand awareness through editorial, VIP, influencer relationships, events and strategies. This role reports directly to the Senior Director, Global PR & Brand Partnerships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Works on day-to-day responsibilities continuously communicating progress and updates in all relevant areas.
• Oversees all shipping for editorial, VIP and influencer requests as well as gifting projects.
• Maintains tracking of placements, credits, clippings.
• Manages all databases, media blast lists, gifting tracker, budget tracker, etc.
• Cross functional partnership with NY-based PR agency to drive brand awareness & cultural impact managing their day-to-day timeline.
• Point of contact for internal and external initiatives regarding orders and talent.
• Works closely with the Fashion Office and manages the PR closet to ensure samples are returned and tracked in a timely manner, or works with Loss Prevention for old/damaged items.
• Manages duplicate sample orders and PR stock orders through our internal programs for seasonal orders, special requests and working with the warehouse on any special requests for shipping/receiving.
• Organizes the shared Drive, ensuring all press and creative assets are saved among other items.
• Implements data driven, creative celebrity & influencer strategies to support key brand messaging while collaborating with internal teams to execute results, analytics and business reporting/presentations.
• Ongoing cross functional partnership with Marketing/Ecommerce/Wholesale/Retail to drive and deliver commercial objectives.
• Compiles & distributes daily and monthly PR reports to Global team.
• Supports with all corporate and talent related press releases.
• Manages PR events while also supporting Retails Opps with regional client events and possible press opportunities.
• Acts as an ambassador for ST. JOHN, maintains and elevates key talent, influencer relationships, including direct, personal celebrity/influencer relations as well as agents, management, stylist & talent associated media/editorial relationships.
• Continuously maintains and monitors large red-carpet events, festivals, and misc opportunities with a knowledge of talent and influencers
• Manages PR benchmarking, as needed
SUPERVISORY RESPONSIBILITIES
• This role does not have any direct reports
ORGANIZATIONAL RELATIONSHIPS
• Interacts with all levels throughout organization, including employees and outside vendors.
MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual need in order to successfully perform the duties and responsibilities of the position.
Competencies:
• Strong network in fashion, public relations, digital influencers and celebrity dressing/stylists.
• Pursues everything with energy, drive, and a need to finish; willingness to roll up your sleeves and seldom gives up before finishing, especially in the face of resistance or setbacks.
• Ability to collaborate effectively and relates well to all individuals, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.
• Drive for results as a creative thinker with passion for developing and delivering big, unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Strong time management and organizational skills; pride in executional excellence
• Meticulous attention to detail with relentlessly high standards
• Learns quickly when facing new challenges; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Effectively embraces and navigates change; ability to pivot and multitask prioritizing accordingly
• Exceptional verbal and written skills
Skills/Education/Experience:
• 4+ years of luxury brand PR experience, ideally in fashion
• Strong track record of results
• Bachelor’s degree in Communications/related field, or equivalent work experience
• Strong network of PR relationships and engaged in the industry
•Proven experience in developing and executing influencer strategy and results for global luxury brands
• Strong knowledge in Microsoft Office programs and Adobe
• Data driven, creative and strategic thinker
• A self-starter with an agile entrepreneurial spirit
• Exceptional communicator, influencer and writer
• Excellent organizational skills and detail-orientated
• Ability to multi-task under tight deadlines and have a strong sense of urgency
• Team player with a positive ‘can do’ attitude
• Experience within the greater China market and social media fluent is a plus
St. John Knits
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