We invite you to join us at Driven Brands!
Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America’s leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more. Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.
JOB DESCRIPTION:
Responsibilities
- Develop and maintain relationships across the Meineke Car Care franchise system to support marketing efforts on a regional level and on a national scale
- Identify opportunities to leverage customer data and build sophisticated segmentation/targeting strategies across all owned channels
- Work closely with operational managers in the specific regions to ensure all centers have appropriate information on marketing and media plans
- Assist in the development and execution of comprehensive local marketing plans that will effectively and efficiently drive sales growth in additional to national marketing efforts
- Maintain project database with timelines and action items, ensuring all deliverables are on schedule
- Establish and maintain positive working relationships with vendors and develop a basic understanding of the campaign strategy for each platform
- Ensure compliance of the Meineke brand across vendor partners, internal departments & team members
- Collaborate to drive flawless execution and effective integration across key stakeholders, including franchisees, operations managers, real estate & development, and finance/legal/analytics partners
- Foster relationships with franchisees to gain support and drive returning and new sales opportunities for Meineke shops
- Oversee daily deployment of comprehensive local market marketing and media plans.
- Provide support of advertising, promotion, and retention programs supporting the brand and products at the local level
- Understand weekly and monthly sales data to inform local marketing and advertising plans and provide recommendations or adjustments to maintain strong sales growth opportunities
- Assist in the writing of creative briefs and other formal requests of vendor partners, including creative briefs and eblast deployment briefs
Qualifications
- Bachelor’s degree in marketing, business, communications, or related field
- 1-3 years of relevant experience (including internships); strong background with proven results
- Strong interpersonal and communications skills both verbal and written
- Collaborative working style to effectively interface with marketing team, clients, vendors, franchisees, and leadership
- Ability to communicate and present results effectively
- Ability to multi-task in a fast-paced, high-pressure environment
- Strong Microsoft Office (Excel, PowerPoint, Word, Outlook) skills
- Strong independent work ethic, excellent time management skills, and organizational abilities
- Proficient problem-solving skills – ability to translate data into actionable marketing plans.
- Self-starter that excels in a performance driven environment
- Detail-oriented when it comes to deliverables and copy editing
- Solution-oriented (when presenting an issue, this person will come to the table with a solution in mind)
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Driven Brands
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