Media Group Director

Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients-seeks Media Group Director to lead digital media planning and build data-driven insights for higher education and non-profit organizations. This role will report to the Managing Director and will oversee and actively deliver deep, expert analysis of campaign progress and communicate strategic recommendations directly to clients. The selected candidate will demonstrate:

• Analytical skills as they develop strategic media recommendations informed by data
• Attention to detail as they build, optimize, and expand our current media planning process and collaborate with internal and external media partners
• Ability to develop people as they build, nurture, and grow a team of planners
• Strong communication as they communicate sophisticated media concepts and tactics to a variety of stakeholders with varying degrees of media experience and understanding

What You’ll Do

You’ll build and manage a team of digital media strategists/planners and will actively participate in marketing strategy, media planning, and data-driven insight creation for our clients. You’ll build deep bonds with our clients as well as with your cross-discipline internal team.

Our office is located in midtown Manhattan and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities:

• Oversee media planning and analytics services within Town Hall
• Manage and mentor a team of media strategists/planners
• Lead the development of high-level media strategies that meet client objectives
• Manage and collaborate with internal and external media partners and vendors
• Build deep bonds with clients by understanding their business and marketing objectives and delivering impactful, cross-platform campaigns

Requirements:

• 7+ years of experience working as a digital media planner/director in an advertising/marketing agency
• Excellent presentation skills
• Experience managing, building, and growing a team
• Working knowledge of the following platforms:
• The full suite of products in the Google Ads interface including Search, Video, and Display
• Google Analytics
• Paid social platforms (Meta, Twitter, LinkedIn, Pinterest, Snapchat)
• BI tools (DOMO experience a plus)
• Experience with higher education or nonprofit organizations is a major plus

Benefits:

We offer a competitive base salary and a range of benefits and perks:

• Annual Salary: $140-160k
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Meals on Wheels America, No Kid Hungry, Girls Scouts of America, ADL, Harvard, Cornell, and Columbia.

Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.

Town Hall