Sharesale
Log InSign Up
HomeManager, Senior Content Marketing Strategist

Manager, Senior Content Marketing Strategist

Job Opportunity: 

We’re looking for a Senior Content Marketing Strategist who will develop and drive Berxi’s content strategy to help achieve business goals through SEO, editorial, and social media. This multifaceted role will collaborate with the creative, marketing, and partnerships teams to build a best-in-class content marketing organization in collaboration with the Creative Director and Senior Content Manager.

Working closely with cross-functional teams, you will help to build the Berxi brand by aligning content and promotion strategies with business priorities, using data to inform the creation of high-intent content that increases organic traffic and demand generation results.

You’ll set the strategic direction for the effective use of content at all customer touchpoints and work with UX and MarTech teams to understand customer needs and create a user-centered content strategy for the website. This role will perform regular content audits to ensure optimization of existing content as well as identify gaps and new content opportunities. The ideal candidate would describe themselves as a collaborative self-starter with a passion for creative problem solving who is also a lifelong learner.

Duties and Responsibilities:

  • Develop and execute Berxi’s broader content marketing strategy to grow organic search and feed the demand gen funnel and social media platforms
  • Set goals, establish KPIs, and interpret analytics to understand performance and drive data-driven optimization recommendations
  • Perform weekly, monthly, and quarterly reporting of content performance against goals with recommendations for improvements and new opportunities
  • Manage Google Analytics and Google Search Console platforms to provide analysis and insights on website health, traffic patterns, conversion rates, customer usage & behaviour, etc.
  • Partner with Lead Gen team to develop distribution strategy, enhance organic search, and drive sales
  • Support always-on efforts to create content for Berxi’s social media accounts on Instagram, Facebook, and LinkedIn
  • Collaborate with CX teams to identify technical/UX performance issues with the website and customer-support call drivers and other pain points that can inform content strategies
  • Build content partnerships across marketing, Berxi, and BHSI
  • Create and assist with the implementation of an organic backlink strategy
  • Provide strategic leadership for Content best practices across the team, staying on top of industry trends

Qualifications, Skills, and Experience:

  • 10-15 years’ hands-on experience planning and implementing content strategy for demand gen (full funnel) marketing and integrated marketing campaigns, and 1-3 years’ management experience
  • Deep expertise of content marketing methodologies, including SEO, social media, and editorial best practices
  • Proven data-driven approach to content marketing with the ability to turn data into actionable insights
  • Experience with demand gen, including SEM, SEO, Paid Media, Social Media, Community, and Email
  • Excellent organizational skills including attention to detail and ability to multitask
  • Outstanding relationship-building skills with experience connecting across teams and functions in an organization and management of vendors
  • Strong written and verbal communication skills, exceptional listener
  • BA or BS in Communications, Marketing, or equivalent experience
  • Proficiency in Google Analytics, content management systems, AHREFs, Moz, SEMRush, ContentAced, BuzzSumo, Adobe PDF, Microsoft Office
  • Added bonus: Experience in the Insurance Industry, or other regulated industry

Who is BHSI? 

A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.

We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized. Want to be part of the team building the finest property, casualty, and specialty lines insurance company in the world?

BHSI Offers:

  • A competitive package and exciting growth opportunities for career-oriented teammates
  • A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates and our other stakeholders
  • A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework

NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.

Berkshire Hathaway Specialty Insurance

Related jobs:

$$
Job Type:
Model
Skills:
Modeling

Casting Call: Lead Model for Major Music Video in Dallas, TX

Job Description:
Molly World Productions Casting is seeking a confident and camera-savvy lead model for a major music video. The ideal candidate will bring energy and charisma to the project while embodying a sexy and engaging presence on screen.

Job Responsibilities:

  • Perform as the lead model in a high-profile music video.
  • Bring confidence and poise in front of the camera, showcasing a strong on-screen presence.
  • Collaborate with the creative team to capture dynamic and visually compelling footage.
  • Arrive on set hair and makeup ready for filming.

Requirements:

  • Female model, African American or Mixed ethnicity.
  • Must be 5’8” or shorter.
  • Age range: 18-30 years old.
  • Comfortable performing in a sexy and confident manner.
  • Reliable, punctual, and professional.

Compensation:

  • Flat rate: $450 for a 6-7 hour shoot.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Elderly Kissing Couple for Interior Scene

Job Description:
Grant Wilfley Casting is seeking an elderly couple to portray a kissing couple for an interior scene in an upcoming project. This role requires performers who are comfortable kissing on camera in a professional setting.

Job Responsibilities:

  • Portray an elderly couple in a kissing scene.
  • Collaborate with the director and production team to capture authentic and natural performances.
  • Follow on-set protocols and take direction to ensure a smooth production process.

Requirements:

  • Must be comfortable with on-camera intimacy (kissing).
  • Reliable and punctual for the shoot.
  • Prior acting experience is a plus but not required.
  • Open to both union (SAG-AFTRA) and non-union talent.

Compensation:

  • SAG Rate: $216 for 8 hours, plus a $50 bump.
  • Non-SAG Rate: $176 for 10 hours, plus a $50 bump.
$$
Job Type:
Model
Skills:
Modeling

Casting Call: Models for Gaming Merch Shoot in Atlanta

Job Description:
Molly World Productions Casting is seeking one male and one female model for a quick merch photoshoot for a major artist’s gaming network. This is an excellent opportunity for models to showcase their talent in a professional and dynamic setting.

Job Responsibilities:

  • Model gaming merchandise, including apparel and accessories.
  • Follow direction from the creative and production teams to capture high-quality images.
  • Collaborate with photographers and stylists to achieve the desired look.
  • Be punctual and prepared for a quick and efficient shoot.

Requirements:

  • Male and Female models, aged 18-35.
  • Open to all ethnicities.
  • Comfortable posing for lifestyle and product shots.
  • Must be based in Atlanta or able to travel to the shoot location.
  • Prior modeling experience is a plus but not required.

Compensation:

  • Flat rate: $100 for a 1-2 hour shoot.
$$
Job Type:
Extra
Skills:
Acting

Casting Call: Strong Asian Bodyguard for Feature Film “Instinct of Fear”

Job Description:
Wayward Casting is looking for a strong, well-dressed individual to play a security guard for a wealthy foreign businessman in the final scene of the feature film Instinct of Fear. This is a unique opportunity to be part of a compelling project, with same-day pay offered for a four-hour shoot.

Job Responsibilities:

  • Portray a professional and composed bodyguard in a high-stakes scene.
  • Follow directions from the director and production team to ensure an authentic portrayal.
  • Be on time and ready for filming.
  • Maintain a professional demeanor throughout the shoot.

Requirements:

  • Seeking individuals of Asian descent with strong features and a larger build.
  • No prior acting or security experience is required.
  • Must be able to follow instructions and adapt to various on-set needs.
  • Ability to dress professionally (wardrobe details will be provided).

Compensation:

  • Rate: $150 for a 4-hour shoot (same-day pay).
$$

Casting Call: Non-Union Background Actor with Vehicle for Hulu Series

Job Description:
Alessi Hartigan Casting is seeking a non-union background actor to portray a parent with a vehicle in a major new Hulu series. This is an exciting opportunity to work on a high-profile project and be part of a dynamic set environment.

Job Responsibilities:

  • Portray a parent in various scenes as directed.
  • Follow on-set instructions to ensure continuity and a seamless production process.
  • Provide your personal vehicle to be used in the scene if required.
  • Maintain professionalism and adhere to production schedules.

Requirements:

  • Must be cleanly shaven for the role (for male applicants).
  • Tattoos must be covered with makeup or clothing.
  • Reliable and punctual.
  • Comfortable taking direction and working in a fast-paced environment.
  • Must provide accurate and updated photos as per casting instructions.

Compensation:

  • Rate: $140 for 8 hours of work (non-union).
  • Additional $37.50 bump for vehicle use

Casting Call: Event Handler for Dunkin’ Grand Opening

Job Description:
Branded Promo Talent is seeking a reliable, outgoing, and professional event handler to represent Dunkin’ during an exciting Grand Opening Celebration in Ferdinand, IN. The role involves engaging with guests, assisting in event activities, and ensuring a seamless and enjoyable experience for attendees.

Job Responsibilities:

  • Welcome and engage with event attendees.
  • Assist with prize giveaways and facilitate guest participation.
  • Support event staff during the ribbon-cutting ceremony.
  • Manage event flow, ensuring guests have a positive experience.
  • Maintain a professional demeanor and represent the Dunkin’ brand.

Requirements:

  • Friendly and outgoing personality with strong interpersonal skills.
  • Professional appearance; must wear black jeans/pants (no rips) and black comfortable gym shoes.
  • Ability to stand and move around during the event.
  • Dependable and punctual.
  • Prior experience in event handling or promotions is a plus but not required.

Compensation:

  • Flat rate: $125.
  • Payment will be issued weekly via 1099.
  • Branded t-shirts will be provided onsite.
$$
Job Type:
Extra
Skills:
Acting

Casting Call for Teachers – Major Hip Hop Music Video

Job Description:

We are casting female models to portray Teachers in an upcoming major hip hop music video. This role offers an exciting opportunity to be part of a high-profile production alongside leading artists in the music industry.

Job Responsibilities:

  • Portray a teacher in a vibrant and engaging classroom scene.
  • Follow direction from the production team to deliver a confident and professional on-screen presence.
  • Contribute to the dynamic atmosphere of the music video with energy and charisma.

Requirements:

  • Female models, ages 21-27.
  • Any ethnicity.
  • Comfortable on camera with a confident and personable demeanor.
  • Must be able to follow on-set instructions and bring enthusiasm to the role.

Compensation:

  • Paid opportunity (rate disclosed upon selection).
  • Meals and on-set support provided during the shoot.
$$
Job Type:
Extra
Skills:
Acting

Casting Call for College Students – Major Hip Hop Music Video

Job Description:

We are seeking male and female actors to portray College Students in an upcoming major hip hop music video. This is a fantastic opportunity to be featured in a high-energy production alongside top industry talent.

Job Responsibilities:

  • Portray college students in various dynamic scenes.
  • Follow on-set direction to ensure authentic and engaging performances.
  • Bring energy and enthusiasm to your role, contributing to the lively atmosphere of the video.

Requirements:

  • Male and female, ages 18-30.
  • Any ethnicity.
  • Must be comfortable on camera and able to take direction well.
  • Energetic, professional attitude required.

Compensation:

  • Paid opportunity (rate disclosed upon selection).
  • Meals and on-set support provided during the shoot.
$$
Job Type:
Extra
Skills:
Acting

Casting Call for Professional DJs – Feature Film

Job Description:

An exciting feature film project is seeking professional African American male DJs aged 20 and older to portray a DJ in an upcoming production. This is a paid opportunity, and filming will take place in Mexico with travel and accommodations provided.

Job Responsibilities:

  • Portray a professional DJ in a feature film.
  • Perform DJing skills as required for specific scenes.
  • Collaborate with the production team to deliver an authentic and dynamic performance.

Requirements:

  • Male, African American, aged 20 and above.
  • Must be a professional DJ with experience performing for live audiences.
  • Comfortable working on an international film set.
  • Must provide recent pictures and social media links showcasing DJ experience.

Compensation:

  • SAG weekly rate.
  • Travel and accommodation included.
$$

Freedom Model Search – Open Casting Call

Job Description:

Freedom Models is launching an open casting call in search of fresh faces to join our roster. We are looking for diverse individuals of all shapes, sizes, and gender identities to represent the next wave of talent in the modeling industry. Selected applicants will have the opportunity to work with top brands and creative projects.

Job Responsibilities:

  • Submit 2-4 clear and unfiltered snapshots (face and body).
  • Attend callback interviews if selected for further evaluation.
  • Collaborate with the Freedom Models team on various projects if chosen.

Requirements:

  • Open to individuals of all gender identities, body types, and sizes.
  • Must submit clear, recent photos without heavy filters or editing.
  • Include your name, age, phone number, height, and location in your submission.
  • No prior modeling experience required—just confidence and a great attitude.

Compensation:

  • Compensation and contract details will be discussed with selected candidates.
$$

Casting Call for LA-Based Crypto Users – Non-Union Paid Commercial

Job Description:

Tiffany Company Casting is seeking real people from the Los Angeles area who actively use cryptocurrency in their daily lives. We are looking for compelling, genuine stories that highlight how crypto has positively impacted lives and communities. This commercial will showcase the transformative potential of cryptocurrency through diverse, real-life experiences.

Job Responsibilities:

  • Share your personal story about how crypto has made a positive impact on your life or community.
  • Participate in a filmed interview or re-enactment of your crypto experience.
  • Collaborate with the production team to authentically convey your story on camera.

Examples of Stories (but not limited to):

  • Using crypto to send money to family abroad.
  • Small business owner accepting crypto payments.
  • Person who gained financial access or stability through crypto.
  • Artist connecting directly with buyers and retaining more revenue via crypto.
  • Gamer involved in a decentralized gaming ecosystem.

Requirements:

  • Must be based in Los Angeles.
  • Genuine stories of crypto usage and its impact on your life or community.
  • Comfortable sharing your story on camera.
  • Non-union talent only.

Compensation:

  • Paid role (rate disclosed upon selection).
$$

Casting Call for LAPD Officers – Major Hulu Series

Job Description:

Alessi Hartigan Casting is seeking SAG-AFTRA actors to portray LAPD Officers in a major Hulu series. This background role is integral to creating authentic law enforcement scenes for this high-profile production.

Job Responsibilities:

  • Portray LAPD Officers in a professional and realistic manner.
  • Follow on-set instructions to ensure accurate movements and positioning during crime scene or patrol scenes.
  • Maintain a clean-shaven appearance (for male actors) and ensure any tattoos are covered with makeup or clothing as required.

Requirements:

  • Male and female SAG-AFTRA members.
  • Comfortable portraying law enforcement roles with authenticity.
  • Must be clean-shaven (men) and willing to adhere to wardrobe and grooming standards.
  • Local to the Hollywood area (no travel or accommodation provided).

Compensation:

  • $216 for 8 hours (SAG-AFTRA Background Rate).

Share this job:

Job overview

Location:
Production type:
Job type:
Ethnicity:
Body type:
Expiration date:
02-25-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!