My client is a leading luxury retail business who are looking for a Public Relations expert who can take responsibility for delivering high impact results, delivering footfall, awareness and spend. This should be driven through supporting press and clients with strategic editorials and activations. Helping to grow customer acquisition, reach and awareness across the regions.
Key Responsibilities
•The position is to act as an ambassadorial role in London developing their network and growing their awareness across Private Clients and Press
•Responsible for implementing and measuring the success of a comprehensive media relations, wider press and VIP plans to drive segmented and targeted results.
•Helping to support an active Press Office team dedicated to drive proactive media relations in line with the national strategy – developing proactive outreach and mapping out new opportunities.
•Curating traction with opinion leaders to grow their advocacy, increase awareness, reach and add to the customer acquisition strategy
•Development of media relations campaigns
•Proactively pitching relevant media stories to press on a day-to-day basis and meeting press and VIPs in London
•Proactively pitching relevant media stories to press on a day-to-day basis and meeting press and VIPs in London
•Collating press coverage and results for all activities created with comprehensive AAR reports
•Liaising with the PR agency to create press worthy assets
The ideal candidate will have extensive agency or client-side experience gained within retail/luxury.
If this sounds of interest, please contact wendygray@cartermurry for a confidential conversation.
Carter Murray
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