About Us
About the role:
Reporting into the VP/Digital Studio, Executive Producer, Taste of Home, will supervise the Digital Studio team’s efforts to create short and long-form digital content for TOH’s social channels and O&O site, and participate in the development and production of original series for streaming.
In addition to being a strong manager and coach, the Executive Producer, Taste of Home is a creative video expert with excellent writing skills, a deep understanding of short and long-form video content and production, extensive knowledge of best practices for audience engagement on all social.
With a deep passion for digital entertainment, the Executive Producer can also turn social-first formats into OTT formats and vice versa and has a strong track record of working with advertisers in the branded video space. Ideal candidate has experience with and a passion for DIY, home improvement, renovations, maintenance, and design.
About You
Dynamic and assertive, you love pushing boundaries and can see and guide your team toward a future ripe with possibilities. You foster a culture in which delivering creative excellence, experimentation and innovation are the norm. A person who leads by example, you inspire and delight your colleagues with your bold yet strategically and fiscally sound creativity. You encourage an environment in which ideas are eagerly shared, and support and mentoring are in the team’s DNA. Deeply curious, you’re a watcher, reader and consumer of content, enabling you to spot opportunities through your own creative endeavors. You’re obsessed with your craft, staying abreast of video and digital entertainment trends and applying your skills to the creation of dynamic, engaging social and OTT video experiences. You’re dedicated to bringing brand positioning and voice to life in your own and your team’s production work and understand the inherent connection between compelling content and building deeper audience relationships.
Responsibilities
- Ensure the effective execution of creative vision for the Taste of Home brand in video content
- Manage all Producers and Associate Producers (APs) and their output
- Produce and manage all video content and original series video production in conjunction with the studio production team.
- Manage and track the Brand O&O Revolving Slate
- Create and present scripts or concept decks to internal leadership
- Work with CCO/Home & Garden and Content Director/TOH to manage team to establish programming creative and cadence across all major social platforms
- Work with CCO/Home & Garden and Content Director/TOH to plan original video that aligns with the brand’s annual content themes and global content calendar
- Deliver projects with the highest quality in a timely manner and on budget
- Develop workable budgets, work plans and realistic timetables
- Coordinate internal and external business requirements to define project objectives, tasks and deliverables for projects, including coordinating with in-house creatives, freelancers, cast, crew, and production partners
- Work closely with social media directors, VP of Digital Studio, and streaming TV executives to execute creative vision cross-platform and cross-product
- Work with the VP of Digital Studio and Director of Current Programming to develop content and formats that can be utilized on both social and streaming
- Collaborate with the sales team on preparation of recommendations, strategies and actions for branded content partnerships
- Work with the CCO/Home & Garden, Content Director/TOH, Community Manager (CM), Associate Producer (AP) to create outreach with influencers for editorial and e-commerce related content
- Lead by example and be willing to help with the entire spectrum of production work, from small – large budget productions, to community engagement, to posting for the channels
Requirements
- Minimum of 10+ years of experience as a senior-level producer, EP, director in a production environment (digital, production, broadcast, post)
- Knowledge / understanding of standard production / post tech tools and workflow
- Excellent writer
- Experience leading large-scale productions
- Flexible schedule with the ability to work nights / weekends as requested
- Proficient in Premiere
- Deep knowledge of and experience creating content for all social platforms (Facebook, YouTube, Instagram, Twitter, Twitch, TikTok, Reddit, Snapchat, etc.)
- Familiarity and experience working with, casting and recruiting talent, social influencers and creators
- Passion for the content and subject matter (Food/Lifestyle) that the brand represents
- Experience executing from inception through editorial and completion of project
- Strong organizational, presentation and negotiation skills
- Self-motivated and willing to expand knowledge
- Solid leadership skills with the ability to communicate strategy and objectives clearly
About This Team
The Digital Studio team at TMB is growing. This team is important to the success of our future digital growth and brand positioning in the marketplace. We work together as a team of producers, brand directors and community managers to elevate the quality of TMB’s video content to grow the audience and the business. We’re a tight knit group that relies on communication and collaboration – working daily with data, insights, content creation and overall creativity to be a worldwide entertainment leader.
Our Benefits
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs.
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
TMB (Trusted Media Brands)
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