POSITION OVERVIEW
PWCC’s continued growth has brought us a unique opportunity to join our team as a Creative Director. Reporting to the Chief Marketing Officer, the Creative Director leads a team of thinkers and doers. The right Creative Director will bring a mix of marketing expertise and business understanding to the position, promoting PWCC and that of our valued clients. We are looking for an experienced manager of people, someone that can inspire others, taking our creative to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences. This role will be based in our Tigard, OR office.
POSITION RESPONSIBILITIES:
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer need, and the competitive landscape
- Meet budget standards by forecasting and managing expenses
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short-and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee presentation of final concepts, and obtain approvals for deliverables
- Additional duties as assigned
QUALIFICATIONS:
- 10 years of related experience with 7+ years of creative direction in agency or corporate setting
- Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
- Master’s degree in marketing or business
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
- Ability to work independently, manage multiple priorities simultaneously and navigate in a rapidly changing and fast-paced environment
- Strong planning, organizational and time management abilities
- Meticulous attention to detail
- Ability to act with professionalism and confidentiality
- Self-motivated
- Excellent written and verbal communication skills
BENEFITS
We offer generous benefits including, but not limited to: 401(k), 401(k) matching, dental insurance, vision insurance, employee assistance program, flexible schedule, health insurance, life insurance, paid time off.
PWCC is an equal opportunity employer. We believe in second chance employment. Must be able to pass relevant criminal background check if offered the job.
PWCC Marketplace, LLC
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Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
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- Health Savings Account
- Flexible Spending Account
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- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
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