The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.
Major Tasks, Responsibilities & Key Accountabilities:
- 10% Budget Management – Budget management and stewardship of omni-channel investments
- 15% Channel Expertise – Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
- 20% Direct Omni-Channel Plans – Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
- 10% Reporting & Learning – Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
- 25% Stakeholder Relationship Management – Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
- 20% Test & Learn – Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Nature and Scope:
This position typically reports to Sr Manager, Media
Environmental Job Requirements:
Environment:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience:
5 years
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Preferred Qualifications:
- Omni-channel agency planning/buying experience
- Previous client-side omni-channel planning experience
- Previous leadership, mentoring and/or coaching experience
- Retail/multi outlet advertising experience
- Master’s Degree
- Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
- Highly organized with an ability to combine strategic direction with hands-on tactical execution
- Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
- Strong presentation skills with ability to gain alignment on recommendations
- Must be proficient in Excel/Word/Powerpoint computer programs
- Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
- Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
- Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers
Knowledge, Skills, Abilities and Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict
Pay Rate: –
The Home Depot
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