The Digital Content Creator is a dynamic and creative individual, responsible for creating DIY and craft projects and content from concept to final asset delivery. Organizing sets, preparing video equipment, filming live streams, creating short and long form content videos. This role will support the Content and Communications team across crafting, filming, and editing.
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Primary Responsibilities – Content Creation and Execution
- Create innovative, on brand, crafted content to inspire the end consumer to purchase Plaid products
- Product – product development testing, projects for sales presentations and product packaging
- Presentation – projects for retail point of sale signage, customer specific marketing campaigns and in-store signage
- Digital Marketing – projects for social media and monetization campaigns, website inspiration, and                                           e-commerce assetsÂ
- Utilize craft decorating skills and knowledge of color and design to complete projects across a wide variety of crafts including painting, stenciling, decoupage, costuming, general crafts as projects arise.
- Collaborate with team members, including Design, Marketing and Communications to ensure a complete understanding of the vision for the final project is executed to meet the objectives and timeline.
- Assist in live streaming, scheduling, prepping, filming, and final asset delivery to the broader team.
- Create, film and edit content to support business needs.
- Ensure that all content meets established editorial, quality, and brand voice standards.
- Stay abreast of social media and ecommerce developments and research best-in-class examples.
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Skills Required for SuccessÂ
- Project management skills, must be highly organized and able to juggle multiple projects simultaneously with tight deadlines
- Highly motivated team player with a positive and professional attitude, excellent communication skills, leadership ability, flexibility, and service focus
- Expert at craft decorating techniques, as trends change, create new ways to use Plaid products and develop new craft techniques
- BA in Film Studies, Cinematography or BS Degree in Design, Fine Arts or Art Education is a plus
- 1-2 years of video experience
- Core knowledge of social media channels and how to effectively create channel specific content
- Good eye for design and visual aesthetics
- Enthusiastic self-starter and passionate personality who enjoys telling stories visually
- Strong computer skills
- Switcher Studio
- Adobe Creative Suite (After Effects, Adobe Premiere, InDesign, Illustrator, Photoshop)
- Davinci Resolve
Plaid Enterprises
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