Associate Manager, PR, Influencer & Entertainment Marketing

• Strategic development and implementation of brand communications and public relations programs at KDP with the goal of generating relevant brand coverage and conversations, with a specific focus on iconic beverages including Dr Pepper, Bai, Core and Snapple
• Develop entertainment and influencer talent recommendations in support of brand programs
• Execute media relations activities including but not excluded to media pitch development, narrative development, media target review and analysis and media outreach.
• Work with and manage external agencies with the goal of building brand programs that drive earned and social media conversation.
• Manage and execute experiential events/moments geared towards generating brand buzz
• Manage and oversee agency, team budgets, and drive integrated planning

Requirements:

• Bachelor’s Degree required in Communications, Marketing Journalism or English degree or equivalent
• 5-7 years of public relations or relevant communications experience either at an agency or in-house. Experience in Entertainment or CPG a plus.
• Outstanding verbal and written communications skills
• Possesses clear ability to manage multiple projects at once while demonstrating strong composure and flexibility under tight deadlines
• Strong analytical skills, including the ability to clearly and effectively articulate insights and recommended actions and results
• Highly collaborative; skilled at working cross-functionally to drive results
• Team player, ability to build strong relations internally across functional areas and externally with vendors, suppliers, and other constituents
• Self-starter, highly motivated, and ability to work independently
• Commitment to company purpose and values
• Ability to travel occasionally as required
• Proficiency in Microsoft Office products (Word, PowerPoint, and Excel)

Company Overview & EEO Statement: