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Job Summary
The Channel Marketing Manager is responsible for the complete management of our lock portfolios (Kwikset Security, Signature Series, Electronics and Reliabilt) at Lowes and Menards across all omni-channel aspects of their business. Acting as a “hub” among multiple functional areas, you’ll co-develop merchandising, in-store promotion strategies, online promotion strategies, portfolio mix management, co-marketing partnerships with Sales Management and Marketing. This is your opportunity to influence the direction of the largest brands in this market within two of the largest Big Box outlets. Help develop strategies and new ways of working in rapid growth areas like Smart Home, consumer segmentation and targeting, data driven marketing, and integrated campaigns. We are looking for thought leaders with great execution capabilities who want to own a significant piece of this business.
Primary Duties and Responsibilities
(70%) Develop and execute Channel Marketing strategies
· Analyze POS for trends and opportunity to drive market growth at retail.
· Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans.
· Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
· Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with retailer.
· Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users in the retail aisle.
· Work closely with Consumer Insights, Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, line reviews, research and competitive intelligence
(20%) Channel Management
· Manages outside vendors as required for development in delivery of packaging and merchandising materials
· Collaborate with digital teams on functionality and content on retailer websites through established vendor portals
· Coordinate customer line reviews. Work with insights and product team with market research, mix analysis, and competitive insight during this process.
· Develop and manage Lowes tradeshow events including, promotional plan, booth layout, premiums, and logistics
(10%) Business processes
· Drive profitability through process improvement through mix and promotion strategies.
· Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals
· Manage annual budget, monthly forecasting and marketing purchase order process
· Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.
Education and Experience Profile
· A bachelor’s degree in Marketing, Business Administration, or other related discipline. We will consider other degrees with relevant experience.
· 5- 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry. You should have the ability to manage a diverse customer group and portfolio.
· Experience with “Trade,” “MRO,” “COOP,” “Big Box” or mass merchant retailers is a bonus
Required Skills
· Practiced strategic thinking and planning capability and experience
· Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
· Advanced interpersonal talents and excellent written and verbal communication skills
· Ability to work with diverse multi-national teams effectively
· Solid merchandising sense and problem solving skills
· Project Management experience within a milestone driven organization
· Strong financial acumen including solid P&L experience
· Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies
· Solid MS Office skills including Teams, Excel, Word and PowerPoint
· The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business
Work Environment:
Open to travel as needed. Up to 20% of the role.
This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.
ASSA ABLOY Group
The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Responsibilities
- Develop social media strategy
- Create original content
- Provide data analysis and metric reporting for clients
Qualifications
- Proficiency in many social media platforms
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Aqua Marketing & Communications
For over 76 years, Ernest Packaging Solutions has been committed to the success of our extended family, our customers, our employees, and the packaging industry itself. When you work with Ernest, you’ll enjoy the advantages of learning proven methods of success, a proactive approach, and having fun while earning what you’re worth with a lot of really awesome people.
Ernest Packaging Solutions is currently in search of a Client Coordinator Manager (Customer service manager) for our division located in Vista, CA. This is a full-time position that offers a competitive base salary, along with benefits, and a WONDERFUL company culture.
We are searching for a Client Coordinator Manager who will direct and manage our customer service department. You will be responsible for creating the optimum client experience. Identifies, hires, and trains client service oriented personnel with strong sense of urgency and detail oriented skill sets. This role is key to our success.
Essential Functions
- Directs and manages customer service
- Coordinates service center activities through planning with departmental managers to ensure that the total client service objectives are accomplished in a timely and cost effective manner
- Establishes and monitors overall department performance
- Provides leadership and training to accomplish company goals and objectives
Additional Responsibilities
- Mentor: Insures the development of staff through regular performance review as it relates to departmental objectives
- Trainer and Evaluator: Establishing training program based on needs of department, objectives of company goals. Ensures highest level of skill development and client satisfaction
- Coordinates the development of our new Client Relationship Managers as it relates to the successful development of leads, territory management, account opportunity tracking, and priority setting
- Outbound Call Center, Lead Generation and Customer Service Leader: Uses proven call center and service programs to engage clients directly and tracking of client satisfaction, allowing for long term relationships and in depth account penetration
- Best Business Practices: Measures comparative business practices, keeps up to date on new techniques and trains staff on efficient, effective client engagement
- Assures corporation has up to date files on each customer
- Establish promotional outbound programs to increase sales
- Assures all corporate policies and procedures are communicated and followed
Qualifications
- Bachelor’s degree from accredited university and over five years call center/customer service management experience or equivalent combination of formal education/training and experience in the industrial packaging or related industry
- Familiarity with call center and customer service set up and organization
- Working knowledge of CRM management systems
- Thorough knowledge of outbound calling techniques and customer service measurements of success
- Demonstrated ability to communicate effectively both verbally and in writing
- Background with distribution methods, process improvement programs, and procedures
Ernest Packaging Solutions
WHO WE ARE
EP Climbing (Entre Prises USA Inc.) designs, manufactures, and constructs some of the most innovative and technically complex climbing structures in the world. Immersed in the world of climbing our work ranges from kid-centric playground features to large commercial climbing gyms to the Olympic competition walls. EP functions as a multi-disciplinary team combining the creative and technical, turning our client’s climbing dreams into reality.
Based in Bend, OR we pride ourselves on being a great place to work where people have opportunities to grow and contribute to our company culture of collaboration, respect, and social responsibility. Our backyard acts as our inspiration as we explore the plentiful crags, mountains, trails, and streams.
POSITION SUMMARY
Manager with direct responsibility for project and product sales. Operating as a member of the EP Climbing senior management team with a proven ability to lead a sales team and conduct both remote and in person face to face sales. This position will report to and work closely with US region President.
US Sales and Customer Service Director responsibilities include developing key sales growth strategies, tactics, and action plans. Successful execution of these strategies is required to achieve financial targets. Duties include achieving annual sales targets, business development, relationship building and predicting market trends.
ESSTENTIAL DUTIES AND RESPONSIBLITIES
- Lead a team of seven to ten salespeople, designers and customer service employees covering the USA and parts of greater North America.
- Own and hit/exceed annual sales targets and profit goals.
- Develop and execute a sales plan that achieves sales targets and expands the customer base.
- Accurately forecast future sales, developing, and adjusting strategies that adapt to the market.
- Take personal ownership by visiting and having strong relationships with key accounts.
- Establish, maintain sales and customer support, standards, and procedures.
- Collaborate with the Marketing Director to establish and grow the EP Climbing brand and sales potential. Track market trends and new developments.
- Manage the communication of EP’s value proposition through quality design, proposals, and presentations.
- Manage sales pricing in collaboration with the senior management team.
- Report both current and future actions, financial results, and activity to the President.
- Work within a yearly budget to plan and deliver sales goals.
- Liaise with sales managers in sister companies to share knowledge across the global EP Climbing group.
- Collaborate with Project department to ensure smooth transition and delivery of projects.
- Serve as a business representative at major industry events, conferences, and trade shows.
REQUIREMENTS
- Experience either managing a team of sales personnel OR 5 plus years as a successful salesperson with growing responsibility and results.
- Experience in the climbing industry or design-build construction a plus.
- Full time position willing to work a minimum of half time in our Bend, OR office.
- Travel as required for sales work.
- Excellent computer, organizational and documentation skills.
- Experience using Microsoft Office and Microsoft Dynamics or other ERP system.
- Excellent communication (verbal and written) and interpersonal skills.
- Effective problem-solving skills.
- Proven time management with the ability to manage multiple priorities.
SALARY & BENEFITS
- Salary staring at $70,000 + commissions, DOE.
- Benefits available include health and dental insurance, disability insurance, PTO, 401K with matching, membership at local climbing gym, professional equipment discounts.
EP Climbing USA
Marketing Manager – Bethesda, MD
(FULL-TIME IN PERSON REQUIRED)
We are Evenly!
Evenly is Orthodontics in-a-box for dentists. Our vision is to become the outsourced Orthodontic solution for every dental office in America and lead the transition to Invisalign Orthodontics for this $250 billion industry. Headquartered in Washington D.C., Evenly is backed by the world’s leading venture capital investors. We are committed to the highest standards of patient care and clinical expertise in each of the dental practices we support.
About this Job
We are seeking a Marketing Manager to plan, execute and oversee key marketing initiatives. You will be responsible for continuing our rapid growth by creating effective doctor and patient outreach and engagement. This position is in-person and will be based Monday – Friday full time in our Bethesda, Maryland corporate office.
What you’ll be doing
- Collaborate on the creation and execution of digital marketing campaigns across multiple platforms; email, social, SEM, and others
- Assist with Inside Sales efforts and management of our CRM platform (HubSpot)
- Assist with recommendations and updates to our Dr. and patient facing websites
- Assist with the management of print and sales collateral orders as well as the reconciliation of orders and invoices
- Conduct market research and strategic planning to assess and identify new markets and customers
- Create and manage effective email campaigns/blasts
- Gather and analyze information to quantify efficacy of existing marketing campaigns and strategies.
- Monitor and create performance reporting for active campaigns
What you’ll bring
- 5 to 6 years of marketing experience, required (some digital marketing preferred)
- Agency experience – creating and managing client digital marketing campaigns
- Excellent organizational skills and a focus for the details
- Strong multitasking and project management skills
- Experience creating and managing email campaigns/blasts
- Experience with Customer Relations Management platforms (HubSpot preferred)
- Ability to communicate effectively across all digital platforms
- Integrated Marketing and Multi-channel B2B and B2C marketing experience
- Bachelor’s degree in Marketing or Business with Marketing/Digital Marketing emphasis
Why You’ll Love Working Here
Evenly is an energetic and passionate healthcare company built by the same management team that created Bluemercury, one of the nation’s fastest-growing luxury retail chains. Evenly is changing how patients receive Invisalign orthodontic care. We put our dental practices and their patients first, and we love seeing the astonishing results our patients realize when they’ve completed their treatment. If you want to be a part of this success story while changing people’s lives for the better, we’d love to hear from you.
Evenly
*The candidate can be located in any state throughout the Midwest, Northeast, Mid-Atlantic, or South.
Our client is an A rated super-regional, top 20 mutual carrier nationally, and recently voted a top place to work. Our firm has been retained to assist them in finding a Senior Commercial Lines Product Manager that will have full P&L responsibility for multiple lines of business throughout their entire operating region. This position will lead and drive profit and growth strategies while working closely with several teams across the organization, including senior leadership. This will be a fully remote/work from home position that comes with a strong base salary, quarterly and annual bonus, benefits (7% 401K match), and career progression opportunities.
Confidential
Position: Digital Marketing Coordinator
Department: Marketing
Reports To: Director, Marketing
Salary Type: Exempt
Location: Irwindale, Calif.
Pay Range: $65,000-$67,000
Groupe Bonduelle is a company that is making a positive impact
Groupe Bonduelle is the world leader in ready-to-use plant-based food. By joining our company you will have an opportunity to make a positive and sustainable impact on yourself, others and the planet. You will play an active part in our mission to inspire the transition toward a plant-based diet to contribute to people’s well-being and planet health.
Groupe Bonduelle Fresh Americas is the U.S. business unit of France based Groupe Bonduelle (BON.PA). We are the first business unit of Groupe Bonduelle to become a Certified B Corporation. We operate four processing facilities throughout the U.S. and employ nearly 3,000 Associates who focus on producing and bringing to market fresh vegetable products, prepared salads and plant-based meal solutions.
Groupe Bonduelle is a 170 year old French family-owned company that has been at the forefront of plant based food innovations since 1853. Our ready-to-use plant-based food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. The company currently employees more than 12,000 Associates globally.
Join us at Bonduelle Fresh Americas for an opportunity to advance your career in a culture that places people first and makes contributing to a better future through plant-based food our top priority.
Position Summary:
The Marketing Coordinator is a highly driven individual responsible for supporting the Bowls segment of the business. Reporting into the Sr. Marketing Manager, he/she will work closely with key functions across the organization including customer development, insights, and R&D to support new product launches in both the Retail and Club channel. The Marketing Coordinator will also work with outside marketing agencies including packaging design to implement packaging graphics changes and route artwork for approval. He/She will develop intimate knowledge of the product portfolio, the category and competitors and will be responsible for ensuring that branded products meet the brand strategy and guidelines.
Primary Responsibilities
- Ensure projects meet launch deadlines
- Analyze syndicated as well as internal shipment data to help identify actionable insights to drive business growth
- Develop sales materials
- Helps coordinate account level marketing activation in partnership with Customer Development Team
- Manages artwork through Proof HQ process
- Work closely with graphic designer and procurement to traffic approved art to appropriate vendor
- Manage LEAF process, ensuring content accuracy and approvals
- Manage sample requests (development and production samples)
- Helps coordinates product photo shoots
- Initiate disco process
- Price list management
Knowledge/Skills/Abilities
- This is a hands-on position in a fast paced and highly creative environment.
- Outstanding change agility, a high sense of collaboration, and strong ability to deliver results in ambiguity.
- Deep knowledge of the food and beverage industry and current trends and practices required.
- Strong interpersonal and communication skills (both verbal and written); experience in presenting and having influence with senior management
- Demonstrated Bonduelle’s Core Values during their employment history: Respect, Results Orientation, Bias for Action, Learning, Fun
- This description should not be construed to contain every responsibility that may be required to be performed by an incumbent in this job. Incumbents are required to perform other related functions assigned.
Qualifications:
- Years of Experience: Minimum of (2) years of marketing and brand management experience, preferably with a food or beverage company in the consumer packaged goods industry.
- Education: Bachelor’s Degree or equivalent.
Bonduelle Fresh Americas does not require employees to be COVID-19 vaccinated and/or boostered at this time, but does require disclosure of vaccination status and supporting documents. Bonduelle Fresh Americas reserves the right to modify any internal policies, including safety policies, as needed and in compliance with all applicable laws.
Bonduelle Fresh Americas is proud to be an Equal Opportunity Employer. We believe in hiring individuals from diverse backgrounds and experiences to create a workforce that truly reflects our communities. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other legally protected status. We are committed to providing reasonable accommodation to veterans and individuals with disabilities or special needs during the application process and employment. If you need assistance, please contact us at (626) 856-8686 or [email protected].
Bonduelle Fresh Americas
About us:
Imubit directly controls and optimizes refineries and chemical plants with AI to add millions of dollars to the plant bottom line while managing safe operating limits, energy efficiency, and sustainability objectives. Imubit’s Closed Loop Neural Network platform allows customers to leverage an advanced form of AI called Reinforcement Learning (RL). Through our patented approach to apply RL for industrial processes, industry leaders have been able to fundamentally change the way they optimize their plants and improve profitability in real-time. Imubit’s solution is currently optimizing the manufacturing facilities of Fortune-500 companies. Imubit has combined the industry expertise from companies like Exxon and Shell with award-winning data scientists endorsed by Google. Imubit is backed by tier-1 venture capital firms such as Insight Partners.
TL;DR
Imubit is looking for a top-notch Product Marketing Manager professional who is passionate about working on what’s next! Reports directly to the VP of Marketing.
We are looking for:
You are a B2B tech marketer knowledgeable about all Operations Technology (OT) aspects of large industrial corporations expertise in downstream oil and gas, refining and chemical software and AI technology is a must with 2- 5 yrs of product marketing, product management, or client-facing technical function, including 3+ years of domain experience.
You’re business savvy and skilled at translating complex engineering software solutions into actionable sales and marketing strategies that drive customer adoption. A self-starter with a proven record of developing differentiated product positioning and persona messaging, defining use cases, executing campaigns that create demand and accelerate pipeline. You play a key role in market research and go-to-market planning, and are the company brand and product evangelist able to deliver highly-technical content to educate and engage potential buyers (from speeches to social posts and whitepapers to webcasts).
You have a passion for working with people and technology, deeply understanding client needs and thinking bigger. You aspire to bring disruptive technology to market and join a fast-growing team which builds manufacturing process optimization software years ahead of its competition. You are a problem solver, charismatic, and recognize a once-in-a-career opportunity and seize it.
In this position, you will:
- Analyze the market landscape and industry trends to develop value-based positioning and messaging that resonates with target buyers and creates a sense of urgency for Imubit solutions.
- Create sales enablement tools and playbooks, and train customer-facing teams on value props, solution selling, and competitive messaging.
- Be empathetic to buyers’ pains/needs and articulate the value of machine learning applications to conservative process manufacturers who are overwhelmed by AI buzz and other priorities.
- Translate complicated technical processes and use cases into compelling stories to inspire and educate technical and non-technical users and influencers..
- Partner with sales and marketing peers to build campaign plans and execute ABM-targeted programs
- Develop and deliver conference content, be the Imubit Press Relations (PR) and Analysis Relations (AR) spokesperson, and subject matter expert
- Bridge the gap between the product team and the market, understand customer needs, and partner across departments on product launches and roadmap planning
- Support product management by communicating market research, competitive benchmarking, and opportunity assessments, to help prioritize product opportunities.
- Create and maintain marketing materials and sales tools: presentations, demos, videos, case studies, white papers, website copy, social media, etc.
- Work closely with the company executives to deeply understand our go-to-market strategy and company founding principles and skillfully illustrate them as part of our brand.
- Be the spokesperson and evangelist, interface with customers/prospects, influencers, and present at tradeshows, conferences, and on webinars.
Education
BS/BA degree required, MS/MA/MBA welcomed
Experience
- 4-6 years of industry experience in marketing, product marketing, product management, or client-facing technical functions
- At least 3 years of domain experience
- Experience in B2B market research, technology messaging, positioning, branding, and creative development
- Preferred experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise
- Preferred experience working closely with engineering/technical teams to develop customer-facing deliverables
Skills & Abilities
- High capacity to deeply understand the technology, yet see beyond it, to craft the most compelling story for different audiences
- Impeccable written communication and public speaking skills, including the ability to be a storyteller, simplify concepts and craft compelling presentations
- Ability to think strategically and put a plan together while also being detail-oriented
- A problem-solver and collaborator, able to work in a face-paced environment
- Skilled in using Salesforce, Martech tools, presentation, and video and creative tools (MS/Adobe design tools)
Imubit provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Imubit complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Imubit does not accept or retain unsolicited CVs or phone calls and/or respond to them or to any third party representing job seekers.
No visa sponsorship is available for this position.
Imubit
As a Category Manager, you will be empowered to grow margin and profitability of our large, complex entry door systems category within our Therma-Tru door business. The entry door systems category includes components such as sills, seals, weather stripping, hinges, and more. Learn more about our door systems here – https://www.thermatru.com/explore-products/components-and-accessories/#tab=all
This is a hybrid role based in our Maumee, OH location. You will work in the office on Tuesdays, Wednesdays, and Thursdays while having the ability to work from home on Mondays and Fridays. Candidates should also be able to travel up to 25% of the time, mainly to customer locations.
WHAT YOU WILL BE DOING:
- In collaboration with the FBIN COE’s and functions, Create Product Strategies that align to and enable the BU’s strategic plan, utilizing both an 80/20 and total product lifecycle management mindset. Articulate the strategy on what we should sell and innovate more or less of, and how we will position our products in the different channels to market.
- Develop and execute annual product plans to meet growth, market share and profitability goals. Manage trade-offs and balance conflicting demands to execute required initiatives to prune (exit), fix (cost, quality) and grow (marketing, product/omni channel strategy, new product introductions) the product lines profitably.
- Determine product line pricing architectures and lead annual pricing strategy to maximize our profitable share across channels. Partner with Revenue Growth Management, sales, analytics and finance teams to understand channel dynamics & competitive positioning, set list prices, and review the revenue and profit impact of price requests/changes.
- Influence and educate the business on how we go to market. Provide thought leadership and direction within and outside the organization for business, technical or competitive issues on assigned product line/s.
- Develop new product/solutions/services objectives, strategies and timelines to maximize market share growth.
- Champion the “Voice of the Customer & Consumer” by developing a thorough understanding of customer and market needs / trends. Conduct competitive analysis and gain insight to product gaps or advantages.
- Responsible for providing a regular profit review of product line results, with recommended actions, to accomplish attaining market share, revenue, and profitability targets for assigned product range.
- Effectively communicate and explain the rationale of product line strategies, positioning, channel needs, financial impact, priorities and customer requirements.
- Provide sales and product training support to drive revenue and profitability goals of product line. Attend industry-related trade shows, sales meetings, and maintain trade association contacts as needed. Maintain a general understanding of pertinent industry standards to best position assigned product line.
- Support brand marketing / marketing services with product knowledge, promotional strategies and tactics for assigned product lines. Review content and message of all collateral materials and communications for assigned product lines. Ensure the accuracy of product offering, descriptions, pricing, etc. in all company communications.
BASIC QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business or related field
- Minimum of 5 years of product management experience in durable goods manufacturing, including new product launch, portfolio analysis, product life cycle management, category simplification, and management of cross-functional teams
- Prior demonstrated success in developing product plans for retail and/or wholesale channels
- Various market segments and channel experience
PREFERRED QUALIFICATIONS:
- MBA in Marketing, Business or related field
- Prior P & L experience
- Experience in product development, marketing and promoting products through creative marketing processes with retail or trade partners
- Experience with commercial building products and distribution, specifications, architects and façade design a plus
Therma-Tru Doors
Join our team and be a part of shaping the future of outdoor spaces with innovative decking solutions!
As a Category Manager, you will be empowered to grow margin and profitability of our decking lines, enabling the BU to meet its overall financial objective. You will provide thought leadership and direction to ensure we have the right products, in the right channels, with the right pricing architecture. You will have a deep understanding of the market and target customer groups to recommend strategies that will increase market share and profitability throughout the product lifecycle.
This is a hybrid role that can be based in our Maumee, OH or North Olmsted, OH locations. You will work in the office on Tuesdays, Wednesdays, and Thursdays while having the ability to work from home on Mondays and Fridays. Candidates should also be able to travel up to 25% of the time, mainly to customer locations.
WHAT YOU WILL BE DOING:
- In collaboration with the FBIN COE’s and functions, Create Product Strategies that align to and enable the BU’s strategic plan, utilizing both an 80/20 and total product lifecycle management mindset. Articulate the strategy on what we should sell and innovate more or less of, and how we will position our products in the different channels to market.
- Develop and execute annual product plans to meet growth, market share and profitability goals. Manage trade-offs and balance conflicting demands to execute required initiatives to prune (exit), fix (cost, quality) and grow (marketing, product/omni channel strategy, new product introductions) the product lines profitably.
- Determine product line pricing architectures and lead annual pricing strategy to maximize our profitable share across channels. Partner with Revenue Growth Management, sales, analytics and finance teams to understand channel dynamics & competitive positioning, set list prices, and review the revenue and profit impact of price requests/changes.
- Influence and educate the business on how we go to market. Provide thought leadership and direction within and outside the organization for business, technical or competitive issues on assigned product line/s.
- Develop new product/solutions/services objectives, strategies and timelines to maximize market share growth.
- Champion the “Voice of the Customer & Consumer” by developing a thorough understanding of customer and market needs / trends. Conduct competitive analysis and gain insight to product gaps or advantages.
- Responsible for providing a regular profit review of product line results, with recommended actions, to accomplish attaining market share, revenue, and profitability targets for assigned product range.
- Effectively communicate and explain the rationale of product line strategies, positioning, channel needs, financial impact, priorities and customer requirements.
- Provide sales and product training support to drive revenue and profitability goals of product line. Attend industry-related trade shows, sales meetings, and maintain trade association contacts as needed. Maintain a general understanding of pertinent industry standards to best position assigned product line.
- Support brand marketing / marketing services with product knowledge, promotional strategies and tactics for assigned product lines. Review content and message of all collateral materials and communications for assigned product lines. Ensure the accuracy of product offering, descriptions, pricing, etc. in all company communications.
BASIC QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business or related field
- Minimum of 5 years of product management experience in durable goods manufacturing, including new product launch, portfolio analysis, product life cycle management, category simplification, and management of cross-functional teams
- Prior demonstrated success in developing product plans for retail and/or wholesale channels
- Various market segments and channel experience
PREFERRED QUALIFICATIONS:
- MBA in Marketing, Business or related field
- Prior P & L experience
- Experience in product development, marketing and promoting products through creative marketing processes with retail or trade partners
- Experience with commercial building products and distribution, specifications, architects and façade design a plus
Fiberon Decking