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Marketing Technology Manager

1-year contract

Hybrid position

$54/hr

The Manager, Digital Product Development will be responsible for managing the end-to-end development of our digital products. They will work closely with the product and creative teams to ensure that our digital experience meets the needs of our target audience and aligns with our overall brand strategy. The successful candidate will be responsible for managing workflows, ensuring quality and consistency, and optimizing the overall customer experience of .com.

What You’ll Do

• Implement a comprehensive digital strategy in line with the company’s overall objectives and target audience.

• Collaborate with cross-functional teams, such as marketing, design, IT, and product development, to ensure seamless integration and alignment of digital initiatives.

• Conduct and assist with market research and analysis to identify digital trends, emerging technologies, and opportunities for innovation.

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, identify areas for improvement, and provide actionable insights.

• Develop and implement content workflows and processes that ensure quality, consistency, and efficiency.

• Collaborate closely with product managers, designers, and engineers to define product requirements, user stories, and technical specifications.

• Develop end-to-end optimal customer experience strategies through journey mapping, content architecture, wireframing, prototyping, and user testing.

• Ensure that content and creative is optimized for search engines and social media and meets our brand guidelines.

• Monitor and analyze CX performance metrics and adjust strategies accordingly.

• Work closely with cross-functional teams, including marketing, product development, and sales, to ensure that content supports their objectives and needs.

• Stay up-to-date on industry trends and developments in content creation and distribution.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in product development lifecycle, including requirements gathering, UX/UI design, development, testing, and release.

• Strong knowledge of customer experience strategy inclusive of design sprints, journey mapping, content strategy, and design strategy.

• Strong communication and interpersonal skills.

• Ability to work collaboratively with cross-functional teams, including marketing, product development, and sales.

• Strong knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, content management systems (CMS), analytics platforms, etc.

• Demonstrated ability to analyze data, interpret insights, and make data-driven recommendations for optimizing digital campaigns and user experiences.

• Ability to think strategically and develop content strategies that align with business goals.

• Strong analytical and problem-solving skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A positive and professional attitude.

Preferred Qualifications

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 5+ years of experience in customer experience, user experience, content operations, marketing, or a related field.

• 5+ years of experience in executing successful digital strategies in a complex organizational environment.

Calculated Hire

We are now accepting applications for our Marketing Manager role.

This position reports to the Director of Marketing & Communications and is responsible for assisting with the many facets of the organization’s marketing and communications efforts. An ideal candidate has experience working in a highly collaborative environment; writing and proof-reading experience; and is comfortable creating and managing social media content.

~ Job Type: Full-time

~ Schedule: Monday to Friday

~ Work Location: Honolulu, HI

~ Ability to commute/relocate: Reliably commute or planning to relocate before starting work (Required)

~ Compensation: Starting at $60,000 – $65,000

Essential Duties and Responsibilities

  • Collaborates across work-units to provide integrated digital and print messaging for fundraising team, marketing team, 211, community impact, and executive.

  • Creates and collaborates to produce communication materials. These items include newsletters: advertisements, blog articles, the annual report, handbooks, white papers, invitations, fliers, scripts, paid digital and print campaigns, etc.

  • Provides project management for the editing, proofreading, and production of digital and print marketing materials.

  • Works with the department head to develop online initiatives and engagement opportunities for AUW websites (AUW.org & AUW211.org) and social media audiences. Develops and delivers monthly reports on efficacy of marketing and communications activities.

  • Assists with planning of events, promotional activities and projects in cooperation with other work-units.

  • Coordinates and initiates planning of marketing and promotional events/activities, development of an annual calendar, newsletters and volunteer projects.

  • Assists with delivery and accessibility of content to internal and external stakeholders.

  • Manages workflow and provides support to the marketing and communications department.

  • Supports a positive team environment through active participation in team-related activities.

  • Drafts documents from written or verbal instructions.

  • Attends special events and meetings as deemed necessary.

  • Performs other duties as assigned.

Preferred QualificationsSkills / Knowledge

~ Knowledge of graphic design and photography desired.

~ Ability to perform varied assignments independently with initiative, judgment, and integrity.

~ Ability to represent AUW professionally with the media and external stakeholders.

~ Must have effective communication and polished interpersonal skills and the ability to communicate orally and in writing.

~ This role is expected to actively contribute as a team member and maintain excellent communication within the department and with other work units.

Education / Experience

~ Graduation from an accredited college or university with a major in journalism, communications, public relations, marketing or other related major.

~ Minimum of three (3) years, or increasingly responsible experience in writing and working with volunteers, or any combination of education and experience which would provide the knowledge, skills and abilities to perform the essential duties of this position.

~ Previous work dealing with the media and working experience in a team environment desired.

Required Qualifications

~ Writing skills

~ Email marketing

~ Project management experience

~ Experience working in a highly collaborative environment

~ Social media experience a must (Writing content, Creating graphics)

~ Experience with PC software; Windows, Microsoft Office.

Other Requirements

~ Must be authorized to work in the United States

~ Must be able to pass a background check.

~ Must be able to pass a drug test.

~ Must be located in Oʻahu, Hawaii or have pre-existing plans to relocate to Oʻahu, Hawaii

~ A valid driver’s license and vehicle are required.

~ Vehicle must be able to transport supplies to various functions.

~ Must be bondable.

What We Offer

A collaborative environment where each member is dedicated to supporting a community focused, non-profit agency. Your continuous learning and growth are encouraged, and your successes and contributions are celebrated in a supportive, but fast-paced and outcome-oriented team environment.

Benefits

~ Full 100% Medical Coverage

~ 85% Medical Coverage for Dependents

~ Medical Coverage includes:

~ Dental

~ Vision

~ Massage

~ Chiropractic

~ Acupuncture

~ 401k and ROTH Plans with up to 4% Company Match

~ 15 Paid Vacation Days

~ 15 Paid Sick Time Days

~ 14 Paid Company Holidays

~ Monthly Paid Volunteer Hours

~ Life Insurance

~ Short and Long-term Disability Insurance

~ Long-term Care Insurance

~ Identity Theft Protection Insurance

~ Ergonomics Reimbursement

~ Employee Assistance Program

~ Access to Remote Learning, Development, and Training Certifications

~ Employee Discounts and Perks

****Some benefits are subject to a waiting period

Aloha United Way

Duffield Lane: Digital Marketing Specialist

Job Description

Duffield Lane is a women’s and kids classic lifestyle fashion wholesaler, retailer and ecommerce located in Grand Rapids, Michigan. We design and sell our unique take on classic styles online, in our Flagship Boutique in Breton Village, and to over 300 wholesale accounts across the country.

We are looking for a Digital Marketing Manager with a strong graphic design background who would be responsible for Duffield Lane’s overall digital marketing activities and oversee all execution and online presence. Specifically, we are looking for someone who has experience in graphic design, digital marketing and digital design and is passionate about growing and managing the e-commerce brand. This position will report directly to the COO.

Digital Marketing Manager:

-Create a coherent brand image across all sales channels.

-Oversee Ecommerce Website, keep website and other marketing materials updated with current branding.

-Execute marketing strategy for new and existing products.

-Work with the CEO and COO to develop a coherent company marketing strategy across all sales channels

-Work with the team to develop digital content plan and schedule

-Design and execute daily email communications

-Design and execute daily social media

-Assist in forecasting marketing needs and budget

-Weekly and monthly reporting on metrics and analytics to improve performance on strategy and plan

-Enhance website look and feel, by designing and executing creative website deliverables

-Assist with daily graphic designs and compelling marketing materials including campaigns, -events, digital marketing, and PR.

-Specific deliverables include:

-Promotional emails

-Update look of website

-Create and schedule social media posts

-Created branded materials to support wholesale sales (line sheets, post cards etc.)

-Launch a Duffield Lane Blog on the website

-Assist with Duffield Lane’s Influencer marketing efforts

-Oversee content creation (assisting with photoshoots and connecting with our digital marking agency)

-Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

Additional Duties:

-General Office Assistance

-Work as a team to develop DL sales strategy

-Assist with inventory management- Counting incoming shipment, helping organize the warehouse and assisting with yearly/seasonal counts.

-Help review fit samples as needed.

-Other duties as assigned

Education / Experience Requirements:

Bachelor’s Degree

Graphic design; experience in Adobe products

Microsoft Office, Experience with Excel

Google Analytics, Digital Report Generation preferred

E-commerce Website- Shopify preferred

2+ years of digital marketing experience

Covid Vaccinated

Duffield Lane

$$$

16 Handles is Growing! We are searching for a motivated person to assist our existing and future franchise partners. We are a successful upscale frozen yogurt and soft serve brand based in NYC. We have 30 existing locations with 15 more under development in other states- including Florida, South Carolina, and Texas. We believe that excellent products, passionate people, and hard work have made us successful, and we’d like to expand our team with like-minded people.

Position Overview:

Your role would including traditional and unconventional advertising, generating and managing brand partnerships, working with developers to increase online sales conversions, PR and Social Media agency management, generating trendsetting marketing campaigns, and the implementation of cutting-edge marketing software. You will collaborate with both corporate, franchise, and store-level teams to achieve our marketing objectives.

Key Responsibilities:

  • Advertising and Marketing Strategy: Develop and execute marketing strategies, including traditional and unconventional advertising campaigns, to maintain and enhance brand relevance including building brand awareness in new territories.
  • Local Marketing Plans: Work closely with store operators to develop and execute customized local marketing plans that align with corporate strategies.
  • Coordinate Brand Partnerships: Help up create meaningful partnerships with like-minded brands and execute viral marketing. Past partnerships include HBO, Oatly, Juniors, Broadway, and more!
  • Online sales: Lead copy and content changes, and work with designers, to create customer flows to increase lifetime value of e-commerce customers, including integrations between Klavio and Shopify.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. Or commensurate experience in those fields – 5 years plus.
  • Proficiency in marketing software and analytics tools- Facebook ads, Google ads, Yext, Shopify, Klavio, etc.
  • Proven experience in marketing operations, including advertising, PR, and social media management.
  • Strong project management skills with the ability to manage multiple projects simultaneously from Creative idea to Execution.
  • Creative self-starter with excellent communication and leadership skills.

What We Offer:

  • Competitive salary and annual bonus.
  • Opportunities for fast career growth in an expanding company.
  • A dynamic and collaborative work environment with a hybrid team and open access to office space in Midtown NYC.
  • Medical Insurance

16 Handles

Teledyne Marine is a group of leading-edge subsea technology companies that are part of Teledyne Technologies Incorporated. We have evolved into an industry powerhouse, bringing Imaging, Instruments, Interconnect, Seismic, and Vehicle technology together to provide total solutions to our customers.

This position will work onsite in Dallas, Texas.

Job Summary

Responsible for planning, development and implementation of internal and external marketing strategies, marketing communications, event coordination and planning, social media, web presence and messaging, and public relations activities. Coordinate development and implementation of support materials and services day-to-day for Teledyne business located in Dallas, Houston, Portsmouth and San Diego. Assists the efforts of the marketing, communications and public relations staff/resources and coordinate at the strategic and tactical levels with the other functions of Teledyne Marine.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Marketing, Communications and Public Relations:

  • In coordination with the Teledyne Marine Marketing team, direct the implementation of a marketing communications and public relations program designed to promote the organization’s image and position within the marketplace and the general public; create and facilitate internal and external communications, and all of the organization’s marketing, communications and public relations activities. This may include branding strategies, trademarks, branding guidelines, product marketing strategies, etc.
  • Assist with the creation of marketing content to include: press releases, case studies, webinars, podcasts, videos and animations, white papers, etc.
  • Assist with the coordination of media interests and help to stimulate regular contact with target media and appropriate response to media requests.
  • In coordination with the Marine Marketing team, assist with the coordination, presentation & appearance of all the organization’s print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Develop, update & monitor all digital media to include: company website content and activities, social media accounts, podcasts, webinars, digital campaigns, newsletter, SEO and web analytics, update CMS, and all web site Elements.
  • Support worldwide: Business Development network, Engineering, New Product Development and industry partners including Representative, agents & consultants by coordinating and supporting MARCOM programs, materials, and marketing assistance and resources.
  • Support internal product line managers via assistance with product launches, documentation, presentations, graphics, competitive analysis, and sales materials.
  • In coordination with the Marine Marketing team, assist with, and implement, all conference, event, and show related materials and activities to include show design, planning and execution, exhibit build outs, show displays and equipment, staffing, messaging, etc.
  • Lead the on-site corporate sustainability effort to include promotion of local green activities and products, employee engagement, community engagement and programs aimed at improving the overall business engagement in long term sustainability efforts.

Organizational Strategy:

  • Design methods to collect, analyze and disseminate regular input from key customers and partners regarding the quality, features, benefits and value proposition of products and services and Teledyne’s position within the industry. Utilize the data to evaluate and redefine the messages to the market as needed including SEO and other electronic media.
  • Participate in, support, and assist with cross-functional teams throughout the organization as needed.
  • In coordination with the Marine Marketing team, support the creation and achievement of marketing mission, goals and financial objectives. Assist with the design and execution of evaluation systems wherever possible.
  • Keep informed of developments and advancements in the fields of marketing, communications, social media and public relations and apply them within the organization as appropriate.

Qualifications/Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

  • Bachelor’s Degree in journalism, marketing, public relations. Graduate degree in a related field is desirable.
  • Minimum of 5 years’ experience in Marketing, Communications or Public Relations with demonstrated success in the oceanographic/offshore industry as an added benefit.
  • Experience in developing successful marketing strategies.
  • Experience with digital tools including website strategy, SEO, Linked In, social media, Pardot.
  • Experience with storyboard and video creation.
  • Experience in the coordination, design and production of print materials and publications.
  • Experience in planning and project management to successful conclusions.
  • Creative and able to translate technical specifications to value propositions within different medias.
  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
  • Utilization of Customer Relation Management (CRM) database for marketing campaigns and improving the sales cycle.
  • Innovative with ability to utilize new methods of message delivery, including marketing automation tools.
  • Strong creative, strategic, analytical, organizational and personal sales skills.
  • Demonstrated successful experience with writing press releases, editorial skills, making presentations and negotiating with media.
  • Analytical skills to maximize marketing value.
  • Computer proficiency in word processing, data base management, page layout, SharePoint, CMS and HTML programs.
  • Commitment to working with cross-functional teams.
  • Strong verbal and written communications skills.
  • Ability to manage multiple projects at a time.
  • Out-of-town, overnight travel may be required.

The physical/mental demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Professional office environment.
  • Occasional work in manufacturing area.
  • This position requires periods of working behind a desk, performing tasks on computer.
  • Significant periods of standing or walking throughout the facility to interface with other associates.
  • Travel up to 25% of time via Air/Train/Boat/Automobile for up to 24 consecutive hours.
  • Occasional lifting up to 35 lbs. to include demo systems, laptop computer, and promotional materials.

Citizenship Requirements

  • Due to the type of work at the facility and certain access restrictions, successful applicants must hold “U.S. Person” status (US citizen, US national, lawful permanent resident, asylee or refugee).

Teledyne Marine Vehicles

$$$

SHR Talent is partnering with a client in Nashville, TN in its search for a results-driven Marketing Director. In this pivotal role as the Marketing Director, you will be responsible for overseeing and executing the company’s marketing strategy, driving brand awareness, and maximizing customer engagement. Your creative prowess and strategic mindset will be put to the test, as you lead a team of marketing professionals to achieve and exceed our organizational goals.

To be successful in this role as the Marketing Director, you should possess a passion for marketing and a commitment to staying ahead in a competitive market, strong leadership and interpersonal skills, with the ability to inspire and motivate teams, strong problem-solving capabilities and the ability to think strategically, excellent written and verbal communication skills, with a keen eye for detail, and a demonstrated ability to adapt to a fast-paced, evolving industry landscape.

Responsibilities:

  • Develop and execute comprehensive marketing strategies to enhance the company’s market presence and reach target audiences effectively
  • Lead, mentor, and inspire a team of marketing professionals to deliver outstanding campaigns and initiatives
  • Collaborate closely with cross-functional teams to align marketing efforts with company objectives and ensure consistency in messaging
  • Drive the creation of compelling content across various platforms, including web, social media, email, and traditional marketing channels
  • Analyze market trends and consumer behavior to identify opportunities for growth and optimization
  • Utilize data-driven insights to measure and report on the effectiveness of marketing campaigns, making data-informed decisions to enhance results
  • Manage the marketing budget, allocate resources wisely, and ensure campaigns are executed within financial constraints
  • Build and maintain relationships with external partners, agencies, and vendors to maximize the company’s marketing impact
  • Stay current with industry best practices and emerging trends, adapting strategies accordingly to maintain a competitive edge
  • Handle crisis management and provide strategic leadership during challenging situations, safeguarding the brand’s reputation

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field
  • Master’s degree, a plus
  • Proven experience in a senior marketing role, with a track record of successful campaigns and team management
  • Exceptional understanding of digital marketing, SEO, social media, and content marketing
  • Proficiency in marketing analytics tools and a data-driven approach to decision-making
  • Budget management experience and the ability to optimize resources effectively

If you are a dynamic marketing professional ready to take on this exciting leadership role in Nashville, we invite you to apply and lead our marketing efforts towards continued success. Join our team and be an integral part of our mission to shape the future of our industry.

SHR Talent

Digital Producer

This is a W2 contract opportunity

Duration: 4-6 months (may extend)

Hours: 20-30/week

Location: Hybrid (3 days in office)

Our client is dedicated to delivering innovative products to their customers. We are seeking an experienced Digital Producer to join their dynamic team and play a crucial role in enhancing their digital presence. The ideal candidate will possess a minimum of 5 years of experience in digital production and demonstrate proficiency in UI/UX, content management, and a keen eye for digital aesthetics.

Key Responsibilities:

  • UI/UX Expertise: Leverage your proficient UI/UX skills to craft visually appealing and user-friendly digital assets.
  • Content Management: Effectively manage digital content, with a strong emphasis on WordPress and the Gutenberg CMS platform.
  • Copywriting Skills: Exceptional writing skills are highly desirable. The ability to craft compelling content for various digital platforms, including social media, point-of-sale print collateral, and more, is valued.
  • Communication: Be a strong communicator within our collaborative and relaxed team environment, ensuring seamless collaboration with colleagues and stakeholders.
  • Agency Background (Preferred): While not mandatory, a background in an agency setting is preferred, as it can provide valuable experience in meeting client expectations and deadlines.
  • Analytics: Use Google Analytics and heat mapping to gain understanding of where users are going
  • Website Design: Play a vital role in designing and maintaining our websites to ensure they align with our brand and user experience standards.
  • Digital Expertise: Demonstrate a thorough understanding of web principles and best practices, including accessibility, A/B testing, and UX, to ensure our digital assets are of the highest quality.
  • Layout development
  • Landing page creation
  • Making sure web assets get uploaded correctly and work across all platforms

Qualifications:

  • Minimum of 5 years of experience as a Digital/Web Producer
  • Proficiency in UI/UX design.
  • Strong skills in managing digital content, particularly with WordPress.
  • Excellent writing skills for social media, point-of-sale print collateral, and other digital platforms.
  • Exceptional communication skills.
  • Preferred background in an agency setting.
  • Proven experience in ad design.
  • Expertise in website design.
  • A keen eye for digital aesthetics and a deep understanding of web principles, including accessibility, A/B testing, and UX.

24 Seven Talent

$$$

Company Overview

Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.

Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.

Company Overview

Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.

Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.

Job Requirements:

  • Responsible for the development and implementation of global strategic marketing plans to achieve corporate objectives for CHAUVET DJ and Trusst products.

  • Lead new product commercialization activities, including: product positioning, packaging, trade show presentations, LD visits and promotional communications; provide timely reporting on activities to the commercial program planning team.

  • Plan and execute customer marketing and merchandising programs globally with key retailers/customers with support from marketing specialists worldwide and sales. Check and adjust based on success.

  • Work closely with Senior Global Brand Manager and Director, Global Marketing on continuous improvement with regards to program optimization, process and creative environment.

  • Collaborate with sales on demo programs and dealer open houses.

  • Collaborate with product development to on new product development and industrial design.

  • Advance and help enforce global brand guidelines.

  • Develop and manage budgets to meet organizational, branding, marketing and sales objectives in consultation with the executive, sales, product management, creative marketing and digital marketing teams.

  • Oversee global advertising and promotion activities including print, online, electronic media and direct mail. Collaborate with the Marketing Specialists – Europe and International on all advertising efforts in Europe.

  • Oversee tradeshow planning as it relates to: booth design, featured products and overall customer experience.

  • Work collaboratively with product development and sales to identify new product opportunities.

  • Accountable for social media content strategy and the health of the respective brand’s social media presence. This includes international pages.

  • Drive focus on influencer relations as a means to content development and product review.

  • Accountable for the website content strategy for the respective brands.

  • Work with web team to track brand related SEO, SEM and other relevant KPIs.

  • Evaluate the cost effectiveness of global marketing initiatives and take corrective action to ensure that the achievement of marketing objectives falls within designated budgets.

  • Oversee and evaluate market research and adjust marketing strategy to meet objectives as well as changing market and competitive conditions.

  • Monitor competitors’ products, sales and marketing activities.

  • Guide preparation of marketing activity reports and presents to executive management as needed.

  • Represent company and brands at trades shows and events.

  • Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments.

  • Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs globally.

  • Accountable for marketing collateral for CHAUVET DJ and Trusst brands. Establish and maintain a consistent image throughout all product lines, promotional materials and events.

  • Responsible for coaching, developing and training members of the marketing team.

  • Other duties and responsibilities may be assigned based on the changing needs of the business.

  • Overnight travels, at times on short-notice, are a requirement.

Education and/or Experience:

  • 5-7 years of marketing experience including (trade marketing, channel marketing, brand management or product marketing). Excellent written and oral communication skills. Demonstrated experience in marketing technical products. Strong analytical and project management skills. Ability to analyze and understand sales/financial numbers. Demonstrated knowledge and skills in e-mail marketing, lead generation, e-commerce and social media. Ability to rapidly develop a keen understanding of the designated market segment. Ability to lead and work collaboratively in a high pressure, deadline driven environment.

  • Familiarity with entertainment lighting preferred. Knowledge of DMX-controlled lighting highly desired.

  • Bachelor’s Degree Required (MBA Preferred)

  • Bi-lingual: English/French, English/Spanish, English/German preferred.

Chauvet

$$$

Fast-paced digital agency, Reusser, is seeking an experienced and motivated Director of Digital Marketing to own, lead, and grow our digital marketing service line.

As the Director of Digital Marketing, you will understand and translate client’s business needs into strategies & campaigns that meet the needs of our clients and achieve results across all channels.

About the Job

  • Cast company-wide vision and direction for digital marketing services and products.
  • Develop yearly and quarterly goals for the digital marketing team.
  • Mentor and coach the digital marketing team through regularly scheduled 1:1s.
  • Responsible for account performance and results.  Work closely with account managers for account retention and upsell opportunities.
  • Identify key account growth opportunities and pitch to prospective clients when appropriate.
  • Manage and refine client contracts and terms of services.
  • Work directly with the service delivery team to allocate and plan digital marketing resources.
  • Create, implement, and maintain processes/policies for delivering digital marketing services.
  • Plan and execute multi-channel social media, email marketing and digital marketing campaigns tailored to clients’ goals and needs.
  • Measure and report KPIs related to all digital marketing campaigns.
  • Identify and analyze digital trends and insights.
  • Manage and optimize marketing budgets based on KPI and analytics.
  • Build conversion metrics, plans and tests related to goals and needs.
  • Evaluate emerging technologies, provide thought leadership, implement new technology where appropriate.
  • Help clients plan, execute and report on key marketing campaigns; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities.
  • Brainstorm and execute new and creative growth strategies for clients

About You

  • Minimum of 7 years of work experience in digital marketing; agency experience is a plus.
  • Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
  • Experience leading and managing social media, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
  • Expertise in identifying target audiences, creating persona development, devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
  • Working knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
  • Experience with building organic social media and marketing campaigns

Bonus Points

  • Having agency experience.
  • Graphic design and/or website development.
  • Having client references from past clients that loved you.
  • Having employer references that are still recovering from your absence.
  • Can share successful campaigns results that you’ve created 

About Reusser Design

We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.

  • We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.
  • We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.
  • We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.
  • We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.
  • We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.
  • We partner with companies of all sizes and industries.

Benefits & Perks

  • Work-life balance: 4-day work week (Monday – Thursday)
  • Work from home: (2 days in the office, 2 days remote)
  • Paid maternity/paternity leave.
  • Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
  • Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
  • 3+ weeks PTO and federal holidays off.
  • Commission on any business you directly bring to the company.
  • New office space in downtown Roanoke, IN.
  • Apple hardware
  • Work from home stipend
  • Annual professional growth stipend
  • Great coffee!

Interested more about our mission, vision, and core values? Please send a direct message to our President, Nate Reusser. All applications are confidential.

How to Apply

If you’re interested in this job, please apply through LinkedIn only. Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you!

Reusser

The Digital Marketing Manager at Eufora strategizes, builds, optimizes, and enhances the performance of Eufora’s digital marketing efforts and manages all web assets in the B2C and B2B divisions of the company. This position contributes greatly to the conception and creation of digital graphics, social advertising, email marketing, and search advertisements. Assists marketing and communications strategies as well as creative excellence in support of sales efforts, educational programs and member services. Responsible for supporting day-to-day web design and management, and graphic design operations. 

Duties and Responsibilities of the position include:

  • Collaborate the marketing and creative services department to align the web experience with the organization’s brand, strategy and standards
  • Responsible for developing design elements and layouts for custom websites and web applications deployed on Shopify Plus and other web platforms
  • Continually work to optimize site performance, conversion rate, and ensure responsiveness delivers an optimal user experience 
  • Create and implement comprehensive digital marketing strategies using paid traffic, SEO, conversion rate optimization and email/SMS marketing to increase brand visibility, drive online sales, and elevate customer experience 
  • Assist with other digital design needs in areas such as social media campaigns, email, etc
  • Implement security measures and monitor website security breaches and respond to them as needed
  • Reply to, troubleshoot, and resolve website issues and keep the website’s domain and hosting registration current
  • Monitor and report on key metrics, including ROAS, CAC, and LTV. Utilize data to continually refine and adapt strategies
  • Consistently apply brand and style guidelines; ensure compliance with all internal policies and federal, state and local regulations regarding marketing materials

Required Skills/Abilities:

  • Expert knowledge of Shopify Plus, WordPress, Klaviyo, Recharge, and other relevant technologies in our digital marketing stack
  • Proficiency in HTML, CSS, and Adobe Creative Suite
  • Ability to manage multiple projects and multiple timelines, ensuring quality standards are met from concept to final output
  • Demonstrated knowledge of UI/UX principles and best practices
  • Strong analytical, troubleshooting, and problem-solving skills
  • Understanding of digital marketing concepts, techniques, and strategies for business to business and business to consumer (B2B and B2C) applications
  • High attention to detail with a high degree of accuracy
  • Ability to think creatively individually and in a team setting
  • Adept at anticipating, assessing, and translating company needs into actionable tactics
  • Positive attitude and ability to work in fast-paced environment

Education and Experience Requirements:  

  • Minimum of three years of progressive experience in website management and digital design including three years in web design and three years in digital marketing experience 
  • Portfolio of strong creative work demonstrating three years of graphic design experience
  • Successful work experience with a variety of creative projects including brand identity, email campaigns, and social media campaigns.
  • Work experience with search engine optimization, search engine marketing (SEO, SEM), and Google Analytics as it pertains to web design and content marketing
  • Beauty, personal care products, or fashion industry experience preferred

Eufora International

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