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GENERAL SUMMARY
The Senior Director, Brand and
Content Marketing is responsible for positioning the USAHS brand to key
constituents through development and execution of content and social media
strategies that maximize engagement and follower growth and encourage interest
in USAHS among prospective students and other audiences. This role leads all
aspects of brand and program marketing – website content, student journey
messaging, personalization, influencer activation strategies and content. A
critical outcome and KPI for this role is the generation of prospective student
leads through organic (owned and earned) channels.
As a key member of the marketing
leadership team, the Senior Director, Brand and Content Marketing is
responsible for planning, developing, and executing impactful content, both
text and visual, to drive long-term brand equity. This position is responsible
for overseeing the creation and distribution of USAHS content across multiple
channels and digital sites. The ideal candidate is a creative strategist with
strong execution skills who understands brand development and storytelling and
will use marketing analytics and data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management, Storytelling, Positioning
Craft a compelling brand narrative and bring
this to life via creative marketing and channel execution
Define and communicate differentiators and
outcomes that support premium brand position and program value propositions
relevant to the target audience
Identify and develop relevant and compelling
digital media content and creative assets for social media distribution,
websites and blog
Social Media Strategy
Develop social media strategies, identifying
platforms relevant to target audiences
Develop compelling content to engage target audiences,
build active communities, encourage engagement and grow brand preference
Establish editorial calendar and direct content
creation (copy/photo/video) for social media channel posting
Monitor community engagement and reputation
sentiment
Website Design and Content
Direct website visual design and user experience
Create content that will generate traffic, engage/influence
visitors and convert to leads
Collaborate with web developers to design page
templates adhering to brand guidelines and positioning
Create, audit and update content, including copy,
photos, videos, infographs, etc.) for web pages, landing pages and blogs
Prospective Student Nurturing
Develop and execute communication outreach
strategies to prospective students through email, SMS and other channels to
build brand/program awareness and influence consumer behavior
Recommend communications flow, develop content,
collaborate with Marketo team to coordinate implementation
Collaborate with enrollment team to identify and
execute outreach efforts to drive pipeline performance
Marketing Effectiveness Evaluation and Analytics
Set marketing channel goals: work with field recruitment, enrollment and
channel-marketing managers to develop a clear marketing tactical plan and
channel-specific goals (i.e., direct mail, web marketing, paid search, etc.)
Track performance of marketing strategy through
measurement and analysis of prospective student inquiries, conversion, and
retention to understand effectiveness and ROI
Measure, report and analyze all marketing
activity, quantify expected results and track performance to drive business
growth
Professional Development
Lead and coach a team of marketing professionals
with appropriate skill set and experience to achieve marketing/business goals
Interface with academic partners to ensure clear
understanding of program elements such as admissions requirements, course
curriculum, program outcomes and differentiators, and professional
accreditations
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that
management may deem necessary from time to time
POSITION IN ORGANIZATION
Reports to: Chief
Marketing Officer
Positions Supervised: Marketing Specialist (social media), Marketing Coordinator
(generalist)
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job
successfully an individual must be able to perform each essential duty
satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based
on performance of each essential function.
Reasonable accommodations may be made to enable individuals with
disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Minimum 10+ years marketing management
experience required
Bachelors’ degree in marketing, management,
communications or related field required, MBA or graduate level education
desirable
Proven experience leading external creative
agencies in the development of content and campaign creative (initial
briefings, storyboards, video, and static creative, etc.)
Experience with new and existing social media
platforms and a technical understanding of how to generate awareness and
engagement
Ability to streamline processes and develop an
efficient pipeline for asset creation
Experience in understanding market research and business
analytics; capable of spotting trends leading to marketing innovation
Experience in developing marketing plans and
tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and
well-organized
Must have experience developing and managing a
budget and understanding financial implications of marketing programs
Strong presentation skills. Excellent oral and
written communications skills
Strong relationship building skills
A good listener and collaborator
High level of enthusiasm and dynamism, functions
well in a team-driven and highly creative environment
Strong organizational, prioritization and time
management skill
Demonstrated ability to work in a high-pressure,
deadline-oriented environment, handling multiple projects and priorities
Previous experience in the higher education
marketplace is a plus
LICENSURE and/or CERTIFICATION
N/A
TRAVEL
Ability to travel domestically a
requirement of the position
BUSINESS COMPETENCIES
To perform the job successfully, an individual should
demonstrate the following competencies:
Collaborates
- Building partnerships and working collaboratively with others to meet
shared objectives.
Being
Resilient – Rebounding from setbacks and adversity when facing difficult
situations.
Instills
Trust – Gaining the confidence and trust of others through honesty,
integrity, and authenticity.
Drives
Results – Consistently achieving results, even under tough circumstances.
Innovation
- Creating new and better ways for the organization to be successful.
Customer
Focus – Building strong customer relationships and delivering
customer-centric solutions.
Drives
Engagement – Creating a climate where people are motivated to do their best
to help the organization achieve its objectives.
People
Leadership – Leads by example when it comes to finding and developing
talent, with a focus on talent acquisition strategies, setting performance
targets that raises standards and development of high potential talent.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve
exposure to moderate noise levels. Work involves operation of personal computer
equipment for six to eight hours daily and includes physical demands associated
with a traditional office setting, e.g., walking, standing, communicating, and
other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
University of St. Augustine
The Marketing Assistant will handle various tasks related to advertising, events, and social media. This position will report to the Director of Marketing. This position will require frequent travel.
Qualifications:
- College degree preferred.
- Must have excellent organizational skills.
- Must be able to carry/move/handle 25 pounds boxes.
- Self-starter, proactive, highly motivated.
- Outgoing, able to interact and communicate with members of the community to promote the Thomas J. Henry Law brand.
- Has the ability to work efficiently and in a timely manner in order to meet strict deadlines.
- Has a commitment to excellence.
- Is outgoing, resourceful and able to work in a diverse working environment.
- Is flexible with schedule; willing to work nights, weekends, and holidays, pending events schedule.
- Has a reliable form of transportation.
- Applicants will use various software programs including Adobe Creative Suite, Microsoft suite, Canva, WordPress, Gleam.io, etc.
Responsibilities:
- Provide assistance, backup, and support to the advertising, events, and social media coordinators.
- Assist Social Media Coordinator with setting up and running social promotions, resizing artwork for social platforms, notifying winners and organizing ticket pickups, and managing questions and comments related to online promotions and giveaways.
- Assist Event & Sponsorships Coordinator with advertising/promotion of firm events and sponsorships, assist with event set up, execution, and breakdown. Must be able to attend numerous events per month in Corpus Christi, San Antonio, and Austin.
- Provide support with on-site photography, video and content creation.
- General administrative work and errands.
- Initiate and be willing to take on responsibilities beyond the scope of the job description.
- Various projects and duties as assigned.
#IND-LP
Thomas J Henry Law, PLLC
GENERAL SUMMARY
The Senior Director, Brand and
Content Marketing is responsible for positioning the USAHS brand to key
constituents through development and execution of content and social media
strategies that maximize engagement and follower growth and encourage interest
in USAHS among prospective students and other audiences. This role leads all
aspects of brand and program marketing – website content, student journey
messaging, personalization, influencer activation strategies and content. A
critical outcome and KPI for this role is the generation of prospective student
leads through organic (owned and earned) channels.
As a key member of the marketing
leadership team, the Senior Director, Brand and Content Marketing is
responsible for planning, developing, and executing impactful content, both
text and visual, to drive long-term brand equity. This position is responsible
for overseeing the creation and distribution of USAHS content across multiple
channels and digital sites. The ideal candidate is a creative strategist with
strong execution skills who understands brand development and storytelling and
will use marketing analytics and data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Brand Management, Storytelling, Positioning
Craft a compelling brand narrative and bring
this to life via creative marketing and channel execution
Define and communicate differentiators and
outcomes that support premium brand position and program value propositions
relevant to the target audience
Identify and develop relevant and compelling
digital media content and creative assets for social media distribution,
websites and blog
Social Media Strategy
Develop social media strategies, identifying
platforms relevant to target audiences
Develop compelling content to engage target audiences,
build active communities, encourage engagement and grow brand preference
Establish editorial calendar and direct content
creation (copy/photo/video) for social media channel posting
Monitor community engagement and reputation
sentiment
Website Design and Content
Direct website visual design and user experience
Create content that will generate traffic, engage/influence
visitors and convert to leads
Collaborate with web developers to design page
templates adhering to brand guidelines and positioning
Create, audit and update content, including copy,
photos, videos, infographs, etc.) for web pages, landing pages and blogs
Prospective Student Nurturing
Develop and execute communication outreach
strategies to prospective students through email, SMS and other channels to
build brand/program awareness and influence consumer behavior
Recommend communications flow, develop content,
collaborate with Marketo team to coordinate implementation
Collaborate with enrollment team to identify and
execute outreach efforts to drive pipeline performance
Marketing Effectiveness Evaluation and Analytics
Set marketing channel goals: work with field recruitment, enrollment and
channel-marketing managers to develop a clear marketing tactical plan and
channel-specific goals (i.e., direct mail, web marketing, paid search, etc.)
Track performance of marketing strategy through
measurement and analysis of prospective student inquiries, conversion, and
retention to understand effectiveness and ROI
Measure, report and analyze all marketing
activity, quantify expected results and track performance to drive business
growth
Professional Development
Lead and coach a team of marketing professionals
with appropriate skill set and experience to achieve marketing/business goals
Interface with academic partners to ensure clear
understanding of program elements such as admissions requirements, course
curriculum, program outcomes and differentiators, and professional
accreditations
OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that
management may deem necessary from time to time
POSITION IN ORGANIZATION
Reports to: Chief
Marketing Officer
Positions Supervised: Marketing Specialist (social media), Marketing Coordinator
(generalist)
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job
successfully an individual must be able to perform each essential duty
satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based
on performance of each essential function.
Reasonable accommodations may be made to enable individuals with
disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Minimum 10+ years marketing management
experience required
Bachelors’ degree in marketing, management,
communications or related field required, MBA or graduate level education
desirable
Proven experience leading external creative
agencies in the development of content and campaign creative (initial
briefings, storyboards, video, and static creative, etc.)
Experience with new and existing social media
platforms and a technical understanding of how to generate awareness and
engagement
Ability to streamline processes and develop an
efficient pipeline for asset creation
Experience in understanding market research and business
analytics; capable of spotting trends leading to marketing innovation
Experience in developing marketing plans and
tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and
well-organized
Must have experience developing and managing a
budget and understanding financial implications of marketing programs
Strong presentation skills. Excellent oral and
written communications skills
Strong relationship building skills
A good listener and collaborator
High level of enthusiasm and dynamism, functions
well in a team-driven and highly creative environment
Strong organizational, prioritization and time
management skill
Demonstrated ability to work in a high-pressure,
deadline-oriented environment, handling multiple projects and priorities
Previous experience in the higher education
marketplace is a plus
LICENSURE and/or CERTIFICATION
N/A
TRAVEL
Ability to travel domestically a
requirement of the position
BUSINESS COMPETENCIES
To perform the job successfully, an individual should
demonstrate the following competencies:
Collaborates
- Building partnerships and working collaboratively with others to meet
shared objectives.
Being
Resilient – Rebounding from setbacks and adversity when facing difficult
situations.
Instills
Trust – Gaining the confidence and trust of others through honesty,
integrity, and authenticity.
Drives
Results – Consistently achieving results, even under tough circumstances.
Innovation
- Creating new and better ways for the organization to be successful.
Customer
Focus – Building strong customer relationships and delivering
customer-centric solutions.
Drives
Engagement – Creating a climate where people are motivated to do their best
to help the organization achieve its objectives.
People
Leadership – Leads by example when it comes to finding and developing
talent, with a focus on talent acquisition strategies, setting performance
targets that raises standards and development of high potential talent.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve
exposure to moderate noise levels. Work involves operation of personal computer
equipment for six to eight hours daily and includes physical demands associated
with a traditional office setting, e.g., walking, standing, communicating, and
other physical functions as necessary.
The University of St. Augustine for Health Sciences is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
University of St. Augustine
Photoshoot Model Casting Call in Houston
Looking to book 1 model in Houston, Texas
Today for a paid shoot
Public Service Announcement for WIC Casting Call
Enlist as a soldier into the United States Army and become a certified Combat documentation/production specialists responsible for supervising, planning and operating electronic and film-based still, video and audio acquisition equipment in order to document combat and noncombat operations. This is NOT a civilian contractor position. No experience necessary. Position is entry level.
JOB DUTIES
- Operate and perform unit level maintenance on motion, still and studio television cameras
- Prepare captions for documentation images
- Operate electronic and film-based processing, editing, audio and printing darkroom equipment
PAID TRAINING
- 10 weeks of Basic Training.
- 26 weeks of Technical School with on-the-job instructions.
BENEFITS
- 30 days paid vacation annually.
- Full Healthcare coverage for you and your Family.
- Educational benefits worth over $72,000.
- Obtain Industry standard recognized certifications.
ORGANIZATIONAL REQUIREMENTS
- Between 17-34 years old.
- No felonies. (Defer Adjudication included).
- Current High School Senior, High school graduate or GED equivalent.
- Permanent resident or US citizen.
- Meet physical standards based on gender and age.
- Pass the Armed Services Vocational Aptitude Battery (ASVAB) test.
US Army
Enlist as a soldier into the United States Army and become a certified Combat documentation/production specialists responsible for supervising, planning and operating electronic and film-based still, video and audio acquisition equipment in order to document combat and noncombat operations. This is NOT a civilian contractor position. No experience necessary. Position is entry level.
JOB DUTIES
- Operate and perform unit level maintenance on motion, still and studio television cameras
- Prepare captions for documentation images
- Operate electronic and film-based processing, editing, audio and printing darkroom equipment
PAID TRAINING
- 10 weeks of Basic Training.
- 26 weeks of Technical School with on-the-job instructions.
BENEFITS
- 30 days paid vacation annually.
- Full Healthcare coverage for you and your Family.
- Educational benefits worth over $72,000.
- Obtain Industry standard recognized certifications.
ORGANIZATIONAL REQUIREMENTS
- Between 17-34 years old.
- No felonies. (Defer Adjudication included).
- Current High School Senior, High school graduate or GED equivalent.
- Permanent resident or US citizen.
- Meet physical standards based on gender and age.
- Pass the Armed Services Vocational Aptitude Battery (ASVAB) test.
US Army
Mimes Casting Call
- Male or female
- Ages 25-55
- For a SAG-AFTRA Moderate low budget feature film being filmed in San Antonio, TX.
Please note that we are not accepting agency phone calls or referrals regarding vacancies with this position.
Cummings Electrical, LP is looking for a Director of Public Relations to build and execute corporate communications strategies and tactics. This person will be responsible for leading and implementing public relations and executive communications. You’ll serve as a brand ambassador, engaging with media platforms to drive positive and strategic coverage of our brand and mission.
You will collaborate on marketing and brand strategies. This person should be highly creative, brand and mission-driven with a proven track record of building and executing communications programs that deliver results, and work effectively across teams.
Excellent benefits package includes:
- Medical, Dental, Vision, Life, and Disability Insurance
- Employee Assistance Program
- Supplemental Insurance: Accident & Critical Illness
- FSA
- 401K & ROTH 401K
- Paid Time Off
- Company Paid Holidays
- Bonus Plan
Responsibilities
The statements below are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties and/or skills required. Additional responsibilities may also be assigned.
- Set objectives for the team and monitor team members’ performance.
- Maximize brand presence on various channels.
- Cultivate and maintain relationships with media and influential professionals.
- Lead corporate communications and public relations to drive positive coverage, our brand and our mission.
- Track campaign success and influence media coverage.
- Present reports on the effectiveness of campaigns.
- Ensure brand consistency in all marketing and advertising efforts.
- Manage public relations budgets.
- Addressing negative press or PR crises if they occur.
- Arrange interviews and press releases to promote our company and services.
- Organize PR events to increase awareness of our company.
- Ensure brand consistency in all advertising efforts.
- Build and implement executive communications plans — including byline and contributed articles, blog posts, and social media content.
- Drive internal communications that inspire employee passion and commitment to our brand, mission, culture, and customers.
- Lead, coach and develop a team to help us achieve our business objectives, delivering innovative and strategic PR programs on time and within budget.
- Contribute to a diverse, high performance team environment that inspires pride, retains and motivates top talent, and attracts new talent.
- Implement an editorial calendar to manage and align communications program.
Qualifications
- 3 years in public relations and corporate communication
- Past experience supervising and managing a public relations team.
- Strong passion for relationship-building, creative storytelling and bringing the brand to life through communications.
- Strong project management and program management capabilities to deliver programs on time and within budget.
- Exceptional written and verbal communications skills; ability to capture the voice of others.
- Strategic thinker that can see beyond the day-to-day grind to help create a stronger brand and brand engagement through communications.
- Expert knowledge of social media, online marketing, and internet culture.
- Strong leadership and team management skills.
- Collaborative mindset. You thrive in cross-functional environments and have worked with leadership, and sales and marketing to craft innovative communications programs.
- Self-starter with a penchant for experimentation. You’re always looking for ways to do your job better and you never wait to be told what to do. When you see an opportunity, you jump on it.
- Strong organizational skills with ability to effectively prioritize.
- Established connections with media outlets and influential accounts.
- In-depth understanding of web and marketing analytics.
- Ability to conduct market research and present reports.
- Bachelor’s degree in marketing, communications, journalism, or relevant field.
Candidates selected to interview will present campaign portfolio.
Employment is subject to background check and drug screen; must be eligible to work in the United States.
PI192192443
Cummings Electrical
School of Rock is the original performance-based, interactive music school founded in 1998 in Philadelphia. With over 300 schools, and a strong internationally recognized brand, School of Rock is the largest after-school music education provider. Our mission is to help kids rock their worlds.
- Handle complex scheduling for busy music school
- Assist General Manager with a wide variety of tasks as required
- Schedule and lead tours for prospective students and parents
- Greet, and look after students
- Handle opening and closing of school
- Answers phones and field inquiries; pitch the music program
- Works on special projects, prepare reports, and other administration including billing
- Adheres to the SOR Code of Conduct, safety policies, including the Monitoring and Supervision policy.
- Two years + working Front Desk, Reception, and/or Customer Service role
- High detail orientation, multi-tasker
- Welcoming, outgoing demeanor essential
- Good team player who collaborates well
- Experiencing working with Google Drive and Google sheets preferred.
- Some social media experience preferred.
- Interest in music and related arts or experience working with young people a plus
- Nights and weekends availability
School of Rock expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of School of Rock’s employees to perform their expected job duties is absolutely not tolerated.
School of Rock