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Wheeler Staffing Partners is hiring a Search Engine Optimization (SEO) Manager with a home services client in Irvine, CA. The SEO Manager must be a strategic thinker who can lead with demonstrated business and team efficacy. With a minimum of 8 years of SEO experience, this candidate will have a passion for driving results for both online presence and lead generation for our franchisees across a portfolio of brands.
The SEO Manager will provide thought leadership, strategic direction, and tactical implementation to increase our websites’ visibility, rankings, drive lead and revenue growth.
The ideal candidate will be highly collaborative, willing to listen and dive deep, be data-driven, and motivated to drive continuous optimization. This person will be a servant leader to their team and our franchisees across the U.S. and Canada.
This is a hybrid role, reporting to the Irvine office 3 days a week.
SEO Manager Job Responsibilities:
- Develop comprehensive SEO strategies that increase the company’s search engine results across the organizations portfolio of brands.
- Continuously monitor and analyze website traffic, rankings and other KPIs to identify areas for improvement across a portfolio of brands.
- Manage the relationships and the day-to-day activities of our national and local SEO agencies and their SEO programs.
- Manage SEO budgets and forecasts across multiple brands.
- Manage SEO priorities of external stakeholders (i.e. SEO agencies), and internal teams by maintaining a roadmap and priority list, including but not limited to releases of features and functionality related to SEO objectives.
- Continuously optimize our website to rank highly in SERPs for strategic keyword topics.
- Lead content ideation and related project management. Perform keyword research to generate recommendations to fill content gaps and drive on-page copy improvements. Measure the success of SEO content and its impact on demand generation.
- Perform technical SEO audits & site maintenance.
- Support ongoing link-building campaigns.
- Collaborate with brand marketing and IT teams on website launch, redesign, and conversion rate optimization projects.
- Collaborate with cross-functional teams, including product, brand, and content teams to ensure that all digital assets are optimized for search engines.
- Monitor and administer web analytics dashboards, reports, and key reporting tools to closely monitor SEO performance (of our own and competitor brands), continuously identify areas of opportunity, and develop recommendations to improve results. Share reporting and insights and recommendations with key marketing and sales stakeholders
- Stay up-to-date with the latest SEO trends, technologies, and industry changes, ensuring the company’s strategies remain current and effective. Create POV, webinars, and other communications as needed to continuously inform and educate internal stakeholders and franchisees.
- Communicate effectively with a broad spectrum of colleagues, from UI designers, and software engineers to paid media and brand marketing team members and senior management.
- Effectively communicate and present to large audiences (franchisees).
- Perform these and other SEO responsibilities and tasks as necessary to continuously improve SEO results across the organizations portfolio of brands.
SEO Manager Job Requirements:
- Bachelor’s degree in marketing, business, or a related field
- 8-10 years of experience in successfully developing and executing national and local SEO campaigns
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Experience working with content management systems, Google Analytics, and other SEO tools.
- Experience managing a team (agency or in-house)
- Experience optimizing on-and-off page SEO.
- Working knowledge of HTML, CSS, Schema Markup, and Metadata
- Experience with Google Search Console, Google Analytics
- Knowledge of keyword research and data mining tools
- Ability to complete competitive analysis of other companies within the industry, develop actionable insights and recommendations.
- Strong analytical mindset and critical thinking skills. Passion for metrics, and ability to translate complex concepts into requirements with clear business outcomes. Ability to quickly analyze performance trends/changes and identify root cause of fluctuations, together with a solution if needed.
- Systematic problem-solving approach, coupled with effective communication skills.
- Ability to be proactive and navigate ambiguity to support initiatives.
- Excellent written and verbal communication skills Preferred Qualifications
- Experience leveraging SEMrush or similar SEO tools.
- Experience editing and managing content creation for SEO in the home services category.
WSP specializes in filling your company’s contract, contract-to-hire, direct hire, contingency, and executive positions with professional candidates. From our Executive Retained Search Teams, Direct Hire and Contract Staffing Professionals, and RPO Service offerings we create models to deliver a world-class service, with a sense of urgency and professionalism. Our connections and our candidates combined with a staff backed by over 20 years of experience, ensure that our clients are seeing the right candidates for their career openings.
WSP is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Wheeler Staffing Partners
As the B2B Retention Marketing Manager, you will be responsible for creating and executing campaigns that maximize B2B customer engagement, retention, and revenue. You will drive performance through campaign optimizations, message personalization, and continuous experimentation. Reporting to the Director of Marketing, you will play a critical role in building and maintaining client relationships that enhance customer satisfaction and improve customer lifetime value.
You are an advocate for customers and extension of their needs and priorities. You’ve created and launched campaigns and initiatives to connect with existing customers in a meaningful way. You have assisted and managed customer retention and upsell programs that drive positive results for a business.
Responsibilities/What You Will Do
- Drive customer lifetime value through measurable, actionable, and scalable activities that increase product adoption, usage and reduce churn of our customer base.
- Create compelling content and marketing collateral that effectively communicates the value proposition of our products to various stakeholders – and ensure the right content is accessible to the right audience at every stage of the customer journey.
- Harness chatbot, email, in-app, push notification, and SMS channels to drive customer engagement, retention, and revenue.
- Lead customer engagement initiatives to provide the best customer experience with the goal of driving customer adoption, and creating additional value through upselling and cross-sell.
- Utilize market trends, competitive insights, and community feedback to drive product and experience improvement and innovation.
- Develop and execute TNPS and NPS programs to consistently measure customer loyalty and satisfaction, working closely with sales and customer service teams to strategize and implement.
- Monitor, measure, and communicate performance data of marketing campaigns and customer engagement activities that drive ROI and meet critical KPIs.
Qualifications/Skills – What You Will Need
- 4+ years of experience in Growth or Lifecycle Marketing ideally with a focus on retention and expansion
- Experience in both B2B SaaS sales-assisted and self-service / online purchase flow.
- Strong Customer Relationship Management (CRM) skills; Salesforce or similar CRM experience is required.
- Deep understanding of email and marketing best practices.
- Excellent writing, presentation, and communication skills are a must.
- Strong analytical skills with experience using various testing methodologies and technologies.
- A strong communicator who is comfortable presenting to senior leaders and communicating with high-value customers with professionalism and personality.
- Familiarity with martech stack including email, in-product messaging, personalization and A/B testing platforms.
Internet Brands
TECHNICAL PRODUCT MANAGER
$155,000 – $175,000 BASE I EQUITY
SAN FRANCISCO BAY AREA I REMOTE
This is an exciting opportunity to join a well-funded start-up defining the future of cutting-edge AI solutions for the manufacturing industry.
THE COMPANY
This AI start-up is employing new technology in the traditional manufacturing industry. The company is expanding its team with a senior-level Technical Product Manager. You’ll lead the team in shaping the product vision and strategy for their transformative AI platform.
THE ROLE
As Technical Product Manager, you will be responsible for defining the overall strategy, mapping out the product features, influencing the technical architecture, and delivering a quality product. You can expect to be doing the following…
- Collaborating with teams to understand pain points and translate business requirements
- Defining and driving long-term product vision & strategy
- Breaking down the long-term plan into actionable next steps for Engineering teams to execute; improving requirements gathering, software engineering processes, and translating that research into products
- Function as the product owner; having answers for all questions related to the product, managing risk, priorities, trade-offs to support a rapidly growing startup
- Maintaining organization & ensuring technical documentation; planning releases, creating delivery plans, executing & ensuring delivery
YOUR SKILLS AND EXPERIENCE
- Bachelors’ degree in Computer Science and/or another technical field
- 5+ years of experience as a technical product manager for ML or AI-based products
- Experience with project management and planning tools such as Jira, Azure DevOps, GitHub, Trello, etc.
- Ability to work cross-functionally with research, engineering, program management, and leadership
- Experience working in a fast-paced start up environment
Harnham
TECHNICAL PRODUCT MANAGER
$185,000 – $200,000 BASE I EQUITY
PALO ALTO I REMOTE
This is an exciting opportunity to join a well-funded start-up defining the future of cutting-edge AI solutions for the manufacturing industry.
THE COMPANY
This AI start-up is employing new technology in the traditional manufacturing industry. The company is expanding its team with a senior-level Technical Product Manager. You’ll lead the team in shaping the product vision and strategy for their transformative AI platform.
THE ROLE
As Senior Technical Product Manager, you will be responsible for defining the overall strategy, mapping out the product features, influencing the technical architecture, and delivering a quality product. You can expect to be doing the following…
- Collaborating with teams to understand pain points and translate business requirements
- Defining and driving long-term product vision & strategy
- Breaking down the long-term plan into actionable next steps for Engineering teams to execute; improving requirements gathering, software engineering processes, and translating that research into products
- Function as the product owner; having answers for all questions related to the product, managing risk, priorities, trade-offs to support a rapidly growing startup
- Maintaining organization & ensuring technical documentation; planning releases, creating delivery plans, executing & ensuring delivery
YOUR SKILLS AND EXPERIENCE
- Bachelors’ degree in Computer Science and/or another technical field
- 5+ years of experience as a technical product manager for ML or AI-based products
- Experience with project management and planning tools such as Jira, Azure DevOps, GitHub, Trello, etc.
- Ability to work cross-functionally with research, engineering, program management, and leadership
- Experience working in a fast-paced start up environment
Harnham
Why You’re Here:
As Arbonne’s Content Marketing Manager, you will spearhead the development and implementation of the global content strategy working across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives in the most efficient manner. You will play a pivotal role in driving global brand awareness, engaging our target audience, and generating leads through compelling and strategic content. You are data-driven and use insights to steer content development and are goal oriented. You can manage and contribute to multiple projects while working in a fast-moving, constantly evolving environment. You have a knack for simplifying messaging for maximum impact for various types of audiences. You are a team player but can also work independently. You aren’t afraid to ask questions and are willing to contribute where and when needed.
What You’ll Be Doing:
- Collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels
- Be the driving force behind branded content strategy, overseeing the content lifecycle from ideation to distribution
- Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral
- Create innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals
- Manage content calendar that incorporates product launches, social campaigns, promotions, and activations
- Collaborate with the cross functional teams to integrate product-related content and value
- Build brand marketing programs, with a focus on creating captivating digital content and videos
- Manage relationship with external stakeholders and, drive new traffic, support engagement, and build brand trust
- Leverage data to identify inquiries and trends for content development
- Oversee the development and review of creative and content assets to align with brand strategy
- Each employee is responsible for raising awareness of our commitment to Corporate Social Responsibility and should actively participate in activities and initiatives which are designed to have a positive impact on the environment and local communities.
- As an employee of a purpose-driven company, you are required to establish a goal relative to social and environmental impact.
What You Need:
- 5-7 years of marketing experience in a fast-paced environment with minimal supervision
- Bachelor’s degree in marketing, communications, or a related field
- Ability to fully own strategy and content across multiple marketing channels
- Proficiency in content management systems (CMS), social media management platforms, and SEO tools
- Ability to translate a story or campaign from screen to IRL
- Experience monitoring KPIs and success for marketing programs
- Excellent written and verbal communication skills with exceptional attention to detail.
- Creative mindset with the ability to think strategically and develop innovative content ideas.
- Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do.
The salary range for this position is $95,000 to $100,000 plus annual bonus.
Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. At Arbonne International, it’s about each person bringing passion and skills to a dynamic and inclusive workplace!
Arbonne
This role will be based in our Flipcost HQ in Sacramento, California.
About the role
We are looking for an experienced Marketing Operations professional with a background in ECommerce and direct-to-consumer business solutions. You will work cross-functionally with Flipcost’s go-to-market (GTM) organization, including Consumer Marketing, Business Systems, Customer Success, and Logistics, to streamline processes and perform ad hoc data analyses to offer recommendations and improve processes for the direct-to-consumer business. Reporting to our Director of Consumer Marketing, you will administer changes on a company website, Amazon, and any additional eCommerce channels and notifications and demand planning processes for the Consumer business.
Responsibilities
• The eCommerce Manager will develop and execute our eCommerce strategy for our own stores and digital marketplaces
• This position will ensure brand awareness and will optimize online experience consistent across platforms and geographies
• This position will report to the Senior Director of Digital Marketing & eCommerce
• Owns Flipcost global end-to-end consumer purchasing experience, including owned online stores and presence on external marketplaces
• Drives eCommerce strategy, including loyalty, offers, subscriptions, discount, and referral programs
• Maximizes sales on a company website, Amazon, and any additional eCommerce channels
• Drives collaboration with cross-functional teams, including brand and digital marketing, sales, finance, operations, and supply chain, to maximize eCommerce sales and the consumer buying experience
• Experiments with and introduces new eCommerce capabilities
• Creates and gains organizational alignment on eCommerce launch plans for new products on existing platforms and for new geographies and new eCommerce stores
• Sets, measures, and continuously optimizes key digital and sales metrics related to online store performance
• Develops an eCommerce marketing budget, metrics, and measurement program for all initiatives
• Manages eCommerce agencies and partners as necessary to achieve objectives
Qualifications
• Bachelor’s degree or higher
• 4+ years total eCommerce and digital marketing experience
• Strong knowledge of eCommerce platforms, including Shopify, Walmart, and Amazon
• Built or optimized online stores
• Track record of making data-driven decisions, operating with an agile, test/learn/iterate operating mindset
• Hands-on experience in SEO, and SEM, and have managed digital marketing campaigns
• Bias toward action when faced with uncertainty or a new challenge
• Excited about solving complex problems that will improve people’s health around the world
• Resourceful and skillfully leverage internal and external networks and build new connections and relationships to reach business goals
• High sense of ownership and accountability for your work
• Diversity & inclusion and striving to maintain a respectful, open, and fun environment at work
Flipcost
Diamond Mattress is a Top 20, fourth-generation mattress manufacturer specializing in the production and distribution of high-quality mattresses. With a primary focus on wholesale B2B sales, we have established strong partnerships with retailers and distributors nationwide.
Additionally, we are expanding our presence in the direct-to-consumer (D2C) market and are actively seeking opportunities to grow our e-commerce platform. As the Marketing Director, you will play a pivotal role in driving our marketing strategies, promoting brand awareness, and maximizing sales growth across all channels.
As the Marketing Director at Diamond Mattress, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, increase sales, and support our growth objectives in the wholesale B2B and D2C markets. You will collaborate closely with cross-functional teams, including sales, product development, and e-commerce, to ensure alignment and maximize marketing effectiveness.
Our Ideal Candidate Mindset:
- Has a growth mindset, positive attitude + radiant energy. You know how to get others excited about what you’re doing
- Has a can-do attitude and is a self-starter
- Leads, coaches and engages team members with a collaborative attitude, is not perfectionistic, and open to feedback and working to get things done
- Enjoys coming up with new ideas and is enthusiastic about seeing those ideas through
- Excellent interpersonal skills, and independent work style
Responsibilities:
1. Marketing Strategy and Planning:
– Develop and implement an integrated marketing strategy that aligns with the company’s overall objectives and targets both the wholesale B2B and D2C markets.
– Conduct market research and competitor analysis to identify trends, opportunities, and potential risks.
– Define target customer segments and create customer-centric marketing initiatives to effectively reach and engage them.
2. Brand Management:
– Develop and maintain a strong brand identity for Diamond Mattress, ensuring consistency across all marketing channels and touchpoints.
– Oversee the creation of compelling brand messaging, value propositions, and product positioning to differentiate Diamond Mattress in the market.
3. Digital Marketing and E-commerce:
– Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to drive traffic and conversions across the company’s e-commerce platform.
– Utilize data-driven insights to optimize marketing campaigns and website performance.
4. Advertising and Promotions:
– Plan and execute advertising and promotional campaigns, in collaboration with external resources, both online and offline, to drive brand awareness, support product launches, and increase market share.
– Monitor campaign performance, analyze results, and make data-driven recommendations for continuous improvement.
5. Marketing Collateral and Sales Support:
– Work closely with the sales team to develop marketing collateral, sales tools, and training materials that effectively communicate Diamond Mattress’ value propositions and support their sales efforts.
– Lead the management and planning of Tradeshow events. Mainly the Las Vegas Market which is 2x per year at our permanent showroom in Las Vegas.
6. Budgeting and Resource Allocation:
– Develop and manage the marketing budget, Identify cost-saving opportunities, ensuring efficient allocation of resources across various marketing initiatives to maximize ROI.
7. Marketing Calendar Management:
– Create and maintain a comprehensive marketing calendar that outlines key campaigns, promotions, product launches, and other marketing activities.
– Collaborate with cross-functional teams to ensure alignment of marketing initiatives with product availability, sales goals, and overall business objectives.
Benefits Include:
- Salary + Bonus
- Health & Dental Insurance
- Life Insurance
- 401(k) with 3% company contribution of gross pay
- Vacation, Sick, Birthday, and Holiday Pay
- Working with a motivated, engaging team in a growth-oriented environment
Requirements:
– Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
– Minimum 5-10 years of experience in marketing, with a proven track record in strategic planning and execution.
– Experience in the mattress or furniture industry is desirable.
– Strong knowledge of B2B marketing strategies and tactics, including experience working with wholesale distribution channels.
– Proficiency in digital marketing techniques, e-commerce platforms, and online customer acquisition strategies.
– Demonstrated success in building and managing brand identity and executing integrated marketing campaigns.
– Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
– Analytical mindset and proficiency in using data-driven insights to make informed decisions and optimize marketing efforts.
– Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
Join Diamond Mattress and become an integral part of our team, driving marketing initiatives that will shape the future growth of our business. Apply today and contribute to our mission of providing exceptional sleep solutions to customers nationwide.
Diamond Mattress
We have an exciting opportunity for a Senior Manager, Integrated Marketing Manager with the top leading multimedia and creative software company in the world. This position will build and implement programs to grow our brand differentiation and drive demand and acquisition. This role requires a passion for combining creativity with analytics to drive material results, and strong leadership capabilities with the ability to manage cross-functional teams, external agency partners and global regional teams.
Responsibilities:
- Develop and execute plans to drive full funnel integrated marketing campaigns that increase awareness, drive demand, and build overall growth for Adobe Express.
- Support ongoing campaign efforts (planning, supervising development of materials, distribution).
- Collaborate with the product and product marketing teams, cross functional marketing departments (Strategy, Social, Search, Display, Email/Engagement, Creative Studio teams), and global marketing teams to deliver effective marketing communications to meet the business objectives. Adheres to budgets, schedules, work plans, and performance requirements.
- Drive quarterly plans, creative briefs, campaign creative, and editorial calendar for all marketing programs, including social, advertising, and activations. Includes defining content requirements, managing cross-functional team check-ins, and supervising analytics, insights and optimization.
- Responsible for briefing creative resources and overseeing timely delivery of all content & assets, as well
- Ensure visual and messaging consistency across programs, audiences, and regions.
Skills and Experience:
- BA/MBA
- Over 7 years related work experience.
- Experience in outbound, consumer facing marketing and integrated campaign planning preferably with agency/vendor management experience and/or experience in the tech/software
- Critical thinking, ability translate strategy to near term tactics. Writing creative briefs, shepherd on-strategy creative development, executing in-market launch, coordinate media plans
- Brand publisher approach to guide the content our audience is looking for and optimize the path to conversion
- Analytical and data orientation. Excellent at both quantitative and qualitative analysis, with ability to take digital marketing and product usage data to glean insight and set plans of action
- Loves the details – strong project management capabilities and work with cross-functional organizations to communicate and meet objectives
- Excellent Communicator: optimally defines and communicates the strategic priorities, roles and responsibilities vital to achieve that vision
- Proven relationship-building skills and experience with internal and external partners.
- Open and collaborative – share insight, spirit and energy as a team member
Compensation:
- $52.50 to $70.00 per hour.
Cypress HCM
Job Description
- Develop marketing strategy for the American and European markets, with the goals to establish and strengthen Hesai’s brand and support the company’s business growth via marketing and PR practices.
- Work closely with teams based in the Shanghai headquarters, responsible for the localization of the news and product marketing materials from HQ, and amplification in the local markets; collaboratively generate effective marketing campaigns with clear measures.
- Supervise all English PR and marketing content, generate case studies and news announcements with American/European customers and partners, initiate co-marketing activities, and leverage the owned, earned, paid, and social channels to amplify our successful stories.
- Supervise digital marketing for the American and European markets, including social media operations, SEO/SEM, e-newsletters, webinars, etc.
- Maintain the Americas and Europe event calendar, manage the trade show exhibitions from experience to logistics and create marketing campaigns leveraging major events (requiring business travel).
- Work with PR agencies to develop and maintain media relationships in the Americas and Europe, coordinate executive interviews, gain media coverage, and enhance our thought leadership.
Job Requirement
- 8+ years of B2B marketing experience, with campaign development and execution experience, and familiarity with mainstream digital channels. Experience in technology or automotive is preferred.
- Experience in Google SEO and SEM, familiar with WordPress-based website optimization.
- Excellent communication skills including speaking and writing.
- Fast learner. Self-driven. Highly responsible and team spirit. Can-do attitude.
- Experience in cross-country team collaboration is a plus.
Hesai Technology
We’re looking for a Growth Manager to be the newest member of a team that is transforming the restaurant industry. This is an exciting opportunity for an ambitious individual who loves working with data, problem-solving, and wants to make a big impact in creating iconic restaurant brands for a new generation of consumers.
WHAT YOU’LL DO
In this position, you’ll be given the opportunity to play a critical role on our marketing team as we turn our brands into household names across the country. We’re looking for someone who thinks big, is deeply analytical, loves solving problems, and thrives in a fast-paced, data-driven environment.
- Conduct ongoing A/B tests of our menus on various third party marketplaces, such as UberEats and DoorDash, to optimize impressions and conversion rates
- Optimize marketing spend across various ad units (sponsored posts, offers, etc) to reduce CAC and target the highest LTV customers across locations
- Identify opportunities to drive top line revenue growth and customer awareness across our existing portfolio of brands
- Participate in the creation of new brands and new menu items based on cuisine trends and customer insights
- Collaborate cross-functionally with our Operations and Marketing teams on the roll out (and subsequent measurement / analysis) of new menu items and brands
- Surface relevant data to empower and improve efficiencies within our Marketing, Customer Support, and Culinary teams
- Participate in the management of paid and earned media campaigns across Facebook, Instagram, and 3rd party delivery partners (eg, UberEats, DoorDash)
- Work with our CEO on ad hoc marketing projects
- Various account management and reporting responsibilities
WHO YOU ARE
- Deeply curious and ambitious
- Analytical and creative thinker with a love for problem solving
- Fluency with data – including forecasting, running A/B test campaigns, and cohort analysis
- Self starter who enjoys working independently and as a team
- Thrives in a fast paced, data-driven environment with aggressive expectations and goals
- Positive attitude and eager to contribute anywhere there is an organizational need
- Big plus if you are passionate about food and building great brands
TO APPLY
We encourage serious candidates to email us directly at [email protected] and include “Growth Manager” in the subject line. Please include your resumé and a quick paragraph introducing yourself and why you’re interested in the position. We read every single email. Looking forward to hearing from you!
This is a hybrid position. Our office is located in West Hollywood, CA.
Salted