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ALLCITY Network is looking for an Account Manager to join their Operations team within the Revenue Org in Denver, CO. This role will mainly assist in podcast, social media, and branded video content, but also touch activations across the entire company including experiential and events. Candidate must have experience in Excel & PowerPoint to go along with good people and organizational skills. Candidate must also be coachable, flexible and eager to help the team build revenue related processes.

Responsibilities:

  • Work with stakeholders to traffic ads across various accounts and platforms including but not limited to podcasts, social (Instagram, Twitter, TikTok, Snapchat, Facebook), video and events
  • Report on campaign pacing and focus on optimization recommendations to communicate to the account team
  • Manage advertising scheduling and copy on a weekly basis. This includes collaborating with advertising agencies and brand representatives, updating the daily traffic log, and communicating with producers and talent on client objectives and needs. 
  • Ability to provide assistance in building out media plans and packages
  • Be able to work on day-to-day tasks with various producers and talent to communicate sales feedback.
  • Build campaign performance and summary reports for clients and management on a consistent weekly and monthly basis
  • Build and manage a content management system to organize sold assets and communicate both available or sold inventory to the sales team
  • Keep tabs on various ALLCITY Network-related social handles and podcasts to ensure proper execution. 
  • Collaborate with sales team to produce qualified leads and upsell opportunities 

Qualifications:

  • 1+ years of experience in ad operations, social media, and/or account management
  • Experience and familiarity with podcasts and digital advertising
  • Familiarity with podcast formatting 
  • Proficient in Microsoft Excel, Google Docs, Google Suites
  • Experience with Sprout Social and Megaphone is a plus
  • Good communicator
  • Ability to multi-task
  • Ability to collaborate cross-functionally in a fast-paced environment. 
  • Must be a self-starter
  • Degree required

ALLCITY Network

$$$

Our Account Coordinators partner with account leadership to manage client projects through the project’s lifecycle, including scoping proposals and timelines, acquiring vendor estimates, assisting with content production, as well as managing multiple projects. The Account Coordinator role is responsible for being the agency advocate and effectively managing their programs on budget, on time, and on quality.

Responsibilities

  • Collaborate strategically on the planning and execution of projects
  • Create and manage projects with timelines
  • Define the scope of the project in collaboration with senior management
  • Acquire quotes, proposals, and other vendor information
  • Coordinate video production elements (talent, craft services, etc.)
  • Create detailed work plans and timelines which identify the activities and tasks needed to successfully complete the project
  • Determine the resources (time, money, equipment, vendors, etc.) required to complete the project
  • Ensure files are properly maintained, uploaded, and trafficked to appropriate departments
  • Execute assigned tasks to the project plan and specifications
  • Monitor the progress of the project and make adjustments as necessary to ensure the successful completion of the project
  • Assist with the development and management of paid advertising campaigns
  • Traffic advertising assets to necessary media outlets as needed
  • Assist Account Leadership with the management of strategic marketing plans
  • Collaborate with our Social Media Dept. on assigned client social media accounts—building content planning calendars, managing social posts, and preparing success reports
  • Being the day-to-day project contact with lower-level clients, creative teams, and other agency partners
  • Working integrally with all internal team members to facilitate the process of developing great work
  • Other duties as assigned

Requirements

  • 1 year of Project Coordination, Project Management, or experience in a marketing agency or marketing department preferred
  • Marketing agency experience is preferred
  • Bachelor’s degree or equivalent experience preferred
  • Experience developing estimates, creating timelines and driving successful execution of milestones, on-quality, on-budget, and on-schedule
  • Experience collaborating with team members to create detailed project estimates aligned with proposed scopes of work
  • Ability to work on tight deadlines
  • Excellent written and verbal communication skills
  • Ability to work as a team player
  • Self-motivated
  • Accustomed to working in a fast-paced, collaborative, and creative environment; ability to manage multiple projects at the same time.
  • Experience managing brand social media accounts
  • Knowledgable of social media best practices, trends, and platform algorithms

ARM Creative

Part-Time Trade Marketing Coordinator

Are you a proactive and driven professional with experience in trade marketing in the healthcare industry? We’re seeking a dynamic Trade Marketing Coordinator to join our team at HTL-Strefa. As a Trade Marketing Coordinator, you will play a pivotal role in project managing and executing marketing initiatives that drive our brand’s success within the retail landscape. This is a part-time position that offers the flexibility to work in a hybrid capacity commuting to our Holmdel office, in NJ.

Duties & Responsibilities:

· Project manage and execute marketing initiatives requested by the accounts/sales team, such as collateral creation, marketing campaigns, and packaging-related information

· Coordinate and collaborate with the global team, supply chain, regulatory, sales, and operations teams to implement packaging changes effectively.

· Support marketing and sales team for all needs of HTL-Strefa retail partners.

· Liaise with the sales team to execute day-to-day marketing activities related to accounts/retail partners.

· Update products/packaging and create/update meeting decks.

· Project manage briefs and timelines for content and copy requests and delivery for retailer merchandising and/or updates for launches, seasonal updates, campaigns, and packaging changes.

· Collaborate with the sales team to maintain promotional calendars, launch dates, and deadline trackers.

· Work with account partners to proactively brainstorm and develop programs that promote sell-through of new launches and continuous partnership across internal and external cross-functional teams.

· Take ownership of the building and nurturing relationships with internal and external stakeholders to ensure project success.

· Develop and perform competitive research and administrative tasks as needed.

· Maintain a deep understanding of the healthcare trade/retail landscape to ensure that marketing strategies align with industry trends and demands.

· Act as a bridge of communication between various departments to ensure seamless execution of marketing projects.

· Be a proactive problem solver who can identify challenges and find innovative solutions independently.

· Handle ad hoc project management as defined by the Marketing Director.

Qualifications:

  • A minimum of 2 years of experience in a trade marketing role, preferably within the healthcare industry (Rx, OTC, Medical Devices)
  • Must be a strong communicator and collaborator who can work effectively with key internal and external cross-functional partners.
  • Strong demonstrated project management skills.
  • Strong PowerPoint skills.
  • Ability to deliver briefs/instructions to create creative content (text, image, and video) and give feedback.
  • Must be self-directed and reliable in planning and completing tasks.
  • Detail-oriented, highly organized, and able to manage projects simultaneously.
  • Familiarity with online marketing strategies and marketing channels.
  • Design capabilities would be a valuable asset.

About the company

We’re a team of passionate, creative individuals who love what they do and are excited to grow with the opportunity. HTL-STREFA, a company of MTD Group (Medical Technology and Devices), is a world leader in designing, developing, and producing diabetes products for drug delivery and capillary blood sampling, with core expertise in safety sharps. It is widely recognized as the inventor of the “safety lancet” product category. The state-of-the-art production facilities are in Europe and the distribution offices are in Europe and the USA. Under the brands Droplet and DropSafe, HTL-Strefa Inc. currently supplies pen needles and insulin syringes, safety lancets, safety pen needles, and immunization products. Droplet is widely recognized as the fastest-growing pen needle brand and the #2 largest pen needle supplier in North America. Our goal is to Simplify Healthcare, through our expertise in painless solutions, innovation, and care for the future.

Our work environment includes:

  • Modern office setting
  • Food provided
  • Work-from-home days
  • Flexible working hours
  • Lively atmosphere
  • International Workforce

HTL-STREFA, Inc.

Villeroy & Boch is one of the world’s leading brands for ceramics and lifestyle. With our innovative and stylish products from the areas of Bath & Wellness and Dining & Lifestyle, we have been creating feel-good moments and spaces since 1748. This year, Villeroy & Boch celebrates its 275th anniversary of “Creating Homes Together”. 

With 7,500 employees in 125 countries, the company’s US headquarters is located at Monroe Township, New Jersey. Alongside our distribution center, our office houses our Sales Operations, Marketing, Customer Service, Purchasing and E-Commerce teams.

Overview

Villeroy & Boch is looking for a highly talented, E-Commerce expert with e-retail experience on both the brand side and buying side. The right candidate will support the company’s objectives and maximize sales results with management of the day-to-day operations of the company’s own direct-to-consumer site. Drive sales, deploy content, manage site merchandising, and customer experience performance optimization for the U.S. and Canadian Villeroy & Boch sites to meet sales targets. Collaborate with all key stakeholders including Marketing, Customer Service, Planning, and Operations. 

Responsibilities

  • Own site performance including the planning and execution of site content: homepage, marketing landing pages, promotion pages, product listings, etc.
  • Partner with e-commerce and marketing colleagues (U.S. and German) and external agencies to plan pages, featured content and site merchandising based on inventory and marketing initiatives.
  • Analyze, report and present KPI’s to key stakeholders and management.
  • Sales forecasting supported by promotional, marketing and site merchandising strategies.
  • Work closely with global product owner and web development agency on ongoing bugs and new features to onboard to the site for an optimized customer experience.
  • Report and collaborate regularly with the Senior E-Commerce Manager and other departments, locally and at the headquarters in Germany, on new and ongoing initiatives.

Teamwork

  • Lead weekly marketing and e-commerce team touch bases with sales and digital marketing performance updates and discuss ongoing tasks and projects to ensure alignment.
  • Plan email marketing strategies, deploy email campaigns, test and monitor email performance variables for enhanced sales, loyalty, and customer experience.
  • Work closely with graphics designer to ensure creative assets are tested, measured, and improved upon to generate maximum response and conversion. 

Progress

  • Develop, test, measure, and scale new demand.
  • Analyze and synthesize results to grow legacy targets and new customer sales, find and scale new targets for growth and drive qualified traffic.

Customer Focus

  • Work closely with IT, Operations and Customer Service to ensure a superior customer experience and prioritize local site improvements and plan, develop, test, and optimize solutions. 

Excellence

  • Monitor and analyze ecommerce traffic sources, visitor volumes, user paths, conversion funnels and site trends to optimize performance, report any concerns and mitigate associated risks.

Qualifications

  • A Bachelor’s or Master’s in a relevant field of study such as Marketing, Digital Marketing or Business.
  • Minimum of 5 years of sales and marketing experience with a consumer-focused approach, and familiarity with online shopping trends in the U.S.
  • Extensive experience and knowledge of best-in-class digital merchandising, UI/UX, and performance marketing (PPC, SEM, SEO, Affiliate Marketing, and Email Marketing)
  • A strong grasp of quality assurance practices, category mapping, and product information onboarding.
  • A good understanding of image optimization, video hosting, best web-publishing practices, and web analytics.
  • Experience with Salesforce Commerce Cloud and Google Analytics.
  • Experience with HTML and Adobe Creative Suite a plus.

Benefits:

  • Medical, Dental
  • 401 k
  • Life ADD
  • Long Term Disability
  • Paid Maternity / Paternity Leave

Industry:

  • Consumer Goods

Employment Type:

Full-time

Other Details:

Hybrid role – In office Tuesday, Wednesday & Thursday

Work from home – Monday & Friday

Villeroy & Boch USA, Inc.

Build your Career with an Industry Leader

LSI’s heritage spans more than 40 years, beginning in 1976 when the company was founded. The company employs about 1,400 people at 11 manufacturing plants in the U.S. and Canada and we continue to grow. Headquartered in Greater Cincinnati Ohio, LSI is a publicly held company traded on the NASDAQ Stock Exchange under the symbol LYTS. We manufacture commercial lighting solutions, advanced graphic and image solutions, digital and retail display solutions.

We are looking for Marketing Communications Manager to support our team at our corporate location in Cincinnati, Ohio.

Summary:

The Marketing Communications Role is a self-motivated position with experience handling marketing campaign development and execution. The ideal candidate will be eager to tackle the challenges of developing content and campaigns that helps build brand recognition, engage with customers, and drive sales.

This is a hands-on role that requires direct contact and interaction with all facets of the day-to-day responsibilities, regardless of the size of task. The position will be primely suited to support the ongoing commercialization of existing products and product lines as well as new products to come.

Generating visibility and awareness about existing and new product lines will help the LSI Industries Sales and Marketing efforts. The ability to communicate effectively in written and oral communications is a must.

Our Marketing Communications Role will need experience working with diverse cross functional teams to drive successful delivery of relevant and important information to the industry.

Essential Duties and Responsibilities (include the following)

  • Manage and execute brand development and management programs, including programs to promote and maintain brand consistency.
  • Manage multiple projects simultaneously across different lines of business.
  • Develop, and distribute collateral materials.
  • Design, develop and track direct marketing campaigns for sales.
  • Manage the development of social media efforts through our blog, LinkedIn, and Facebook.
  • Create and distribute industry specific white papers, case studies, and other technical material associated with the company to various audiences and through various media channels.
  • Generate advertising, promotion, and editorial calendar and fulfill obligations and deadlines.
  • Evaluates market reactions to advertising and promotional programs.
  • Generate written communications on behalf of the department including product announcements, press releases and content for distribution partners.
  • Develop/edit presentations for Management and Sales staff.
  • Produces Marketing Communications plan from the Marketing, Sales and Business objectives and strategies supplied.
  • Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels.
  • Collates campaign results, review against projected results and make decisions that continually improve performance.
  • Drives the customer experience across channels including email, connecting assets and trigger emails.
  • Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.
  • Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
  • Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
  • Plan and implement web/digital strategies.
  • Analyze and report on the performance and efficiency of campaigns.
  • Write, proofread, and edit creative and technical content across different mediums.
  • Assist in marketing activities as determined by Marketing leadership.
  • Develops recommendations of marketing activities to increase revenue.
  • Creating/supporting development of marketing presentations for stakeholders
  • All other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s Degree in Marketing, Communications, or other related field preferred, plus 5+ years professional experience required.

General Qualifications

  • Superior Writing skills needed (copy development, editing, headline creation, etc.)
  • Ability to work independently and collaborate in fast-paced team environments.
  • Proven ability to develop and successfully implement marketing and/or communications strategies.
  • B2B and/or B2C work experience preferred as well as effectively partnering with PR agencies as client to achieve sustainable high performance.
  • A wide degree of creativity and latitude
  • Strong knowledge and understanding of current trends in digital media and technologies influencing earned media.
  • Self-motivated with a positive and professional approach to management
  • Must be highly organized and possess excellent written/verbal communication, time management and presentation skills.
  • Must be proactive and highly motivated, demonstrating resourcefulness in development and completion of projects and deadlines.
  • Strong interpersonal skills: ability to work well with a wide range of people in a fast-paced environment.
  • Experience with photo/video shoots, planning and editing are a plus.
  • Less than 10% travel required.
  • Ability to work with others in a team environment.
  • Must have the ability to laugh and have a sense of humor.
  • Ability to take on tasks that are conceptual and drive to resolution.
  • Understanding that failing to try is worse than trying and failing.

Benefits:

  • 401(k)
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off

EEOC

LSI is committed to a diverse and inclusive workplace. LSI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

LSI Industries Inc.

$$$

Graphic Designer/Social Media Manager

With more than 125,000 babies born since 1986, Boston IVF is one of the most experienced fertility centers in the world. We proudly offer the most innovative fertility treatments, groundbreaking reproductive technologies – and so much more. We diagnose the most difficult cases. We instill hope. We offer advice and a shoulder to lean on when our patients need it most. Our sole mission is to provide individuals and couples with the best chance for a successful pregnancy – and each day we cherish the bonds we form with our patients.

Boston IVF has a full time opening for a Graphic Designer/Social Media Manager. This is a Hybrid position and working at the Waltham Facility. Must be located in the Greater Boston Massachusetts area.

At Boston IVF, we have a deep commitment to diversity, equality, and inclusion. We are dedicated to building a diverse team, fostering an inclusive culture for every employee, and upholding an environment where everyone is treated with compassion and respect.

Graphic Designer And Social Media Manager

KEY RESPONSIBILITIES

  • Ambitiously translates Boston IVF brand story and services into easily understandable and compelling graphic designs and social media posts.
  • Owns all aspects of social media – from initial concept to design to copywriting to implementation.
  • Owns all aspects of graphic design for print collateral, email, and digital marketing – from initial concept to implementation.
  • Creates/maintains monthly social media content calendars.
  • Engages with key industry opinion leaders and influencers for content-sharing opportunities.

SKILLS / REQUIREMENTS

  • Strong graphic design experience
  • Degree in design + portfolio required.
  • Extensive experience with managing social media pages for a business or organization
  • Strong knowledge of Photoshop, Illustrator, InDesign, and other graphic design software
  • Strong understanding of social media platforms (IG, FB, YouTube, Twitter)
  • Excellent copywriting and editing skills a must.
  • Video production/editing experience a plus
  • Primarily remote position – but all applicants must live within Greater Boston

Boston IVF

$$$

Apex Systems, the 2nd largest IT Staffing and Consulting firm in the nation, has an opening for a Creative Project Manager in Orlando, FL. This person will oversee marketing campaign specific projects that are focused revenue growth through customer engagement.

These campaigns have a large number of deliverables composed of primarily digital (high volume email/web/microsite/landing pages), social, video and motion graphics work and this resource will over see the full scope of projects within this silo (budget, timeline,, deliverables, risk, resource allocation, etc). This will collaborate closely with cross-functional teams, including Account Management, Strategy, Creative, Production, eComm, CRM, and Tech.

Location: Orlando, FL (likely onsite 3x/wk)

Duration: 6 Month Contract- Expected to extend.

Benefits- Apex Systems Offers:

  • Health/Medical
  • Dental
  • Vision
  • 401k options
  • Access to technical training platforms
  • Free PDU Opportunities

Key Responsibilities:

  • Nurture positive, collaborative working relationships with internal and external colleagues.
  • Champion the work of the Creative Team and help promote a strong reputation for the team throughout the organization.
  • Serve as the central point of contact, facilitating effective communication and collaboration across departments to achieve project objectives.
  • Develop comprehensive project plans, encompassing timelines, milestones, resources, and budgets, and maintain adherence throughout the project lifecycle.
  • Collaborate with Account Management to comprehend client needs, objectives, and project specifications, translating these into actionable and impactful creative briefs.
  • Partner with the Creative Team to envision, design, and produce compelling marketing materials spanning digital, social media, motion graphics, and video realms. These materials must align seamlessly with brand guidelines and deeply resonate with the target audience.
  • Work closely with the Marketing Technology (MarTech) Project Manager to ensure the seamless integration of creative assets into various digital channels including web, CRM and eComm.
  • Liaise with the Tech team to ensure the technical feasibility of creative concepts and proactively troubleshoot potential challenges related to digital implementation.
  • Monitor project progress, identifying potential roadblocks and taking proactive measures to maintain project momentum and scope.
  • Participate in regular status meetings, providing comprehensive project updates and transparently communicating project deliverables to stakeholders at all levels.
  • Maintain vigilance over the quality and consistency of all creative deliverables, rigorously reviewing materials for accuracy, branding fidelity, and alignment with messaging.
  • Lead post-project evaluations to assess successes and pinpoint areas for growth. Apply learnings to elevate future project processes, refining strategies and approaches.
  • Deliver, at a minimum, weekly and monthly reports to clients, the department and management throughout the organization.

Qualifications:

  • Bachelor’s degree required.
  • Proven track record with 5-8+ years of experience in project management within a marketing or creative environment.
  • Good understanding of projects that can range from small to large-scale advertisement & marketing campaigns and video productions, including post-production.
  • Demonstrated expertise in orchestrating digital, social media, motion graphics, and video campaigns.
  • Ability to remain agile and nimble in a fast-changing environment.
  • Experience working in Project Management tools (i.e., Workfront, Trello, Smartsheet) as well as data visualization tools.
  • Solid grasp of marketing principles, creative workflows, and digital platforms.
  • Exceptional organizational skills and attention to detail, enabling the management of multiple projects concurrently.
  • Excellent communication, negotiation and interpersonal aptitude, fostering fruitful relationships with diverse teams and stakeholders.
  • Strong listening and superior relationship building skills.
  • Solution-oriented mindset with the ability to navigate shifting priorities and meet tight deadlines.
  • High intellectual curiosity, drive, determination, self-confidence, and persuasion skills

PHYSICAL DEMANDS

While performing the duties of this job the employee will be required to sit or stand for extended periods of time. Will be required to bend, twist, reach, push, pull, and operate hand tools (may include operating industrial machinery). Must be able to lift between thirty to fifty pounds. Specific work assignments may change without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

WORKING CONDITIONS

The majority of work will be performed in a climate-controlled environment but may be exposed to inclement weather and varying degrees of temperature on occasion.

WORK SCHEDULE/HOURS

Schedules will vary depending on business needs, and may entail working nights, weekends, and holidays. Must be flexible to work outside of normal departmental operating hours if needed.

Note: This job description aims to provide a general overview of the role. Specific responsibilities and requirements may evolve based on the company’s unique needs.

Apex Systems

Summary of the Position: The Director of Marketing will be responsible for developing and executing the company’s marketing initiatives to achieve profitable growth. The Director of Marketing will understand the commercial aspects of business and be an integral member of the Marketing team, leading the development of the company’s brand portfolio strategy, go-to-market strategies, and installing and optimizing internal digital/web capabilities. They will be responsible for planning and executing marketing plans across multiple platforms and channels to achieve sales targets and category leadership. Responsibilities will include marketing strategy development, brand building, annual budgeting, and forecasting, promotional planning, and optimizing the organization’s digital/web capabilities, and relationship building with internal and external stakeholders.

Roles and Responsibilities:

  • Elevate the brand creative execution across marketing touchpoints and packaging to drive intent.
  • Lead the development and execution of marketing strategies to increase brand awareness, drive customer acquisition, and promote customer retention in accordance with corporate goals.
  • Oversee the development and implementation of multi-channel marketing campaigns across various media channels (digital, print, social, etc.).
  • Lead the cross-functional collaboration of the innovation, ecommerce, retail, and the veterinary teams to develop and execute brand portfolio strategies, innovation pipelines, and go-to-market strategies to meet customer needs, and business growth goals.
  • Manage, coach, and grow the marketing team, which includes brand managers, digital marketers, and web developers.
  • Provide P&L oversight for brands to maximize profitability right-size marketing and advertising expenses.
  • Develop brand strategies across channels, taking into account life cycles and channel differentiation.
  • Uphold an in-depth understanding of all digital channels and lead the growth and installment of digital capabilities SEO/SEM, Programmatic, CRM, UX/UI, Video, etc.
  • Maintain expertise of the industry landscape and online competitors, identifying trends and growth opportunities.
  • Propose new marketing, promotional, digital, and web development initiatives based on market demand and insights.
  • Analyze and report on marketing performance, using data to optimize campaign tactics and spend to drive continuous improvement.
  • Assist with brand protection and collaborate with the Brand Protection team to remedy problems.
  • Regular Attendance is required
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.

Minimum Requirements:

  • 15+ years of CPG marketing experience domestically
  • Commercial awareness, marketing and sales background
  • In-depth understanding of developing and executing comprehensive marketing strategies, plans, and campaigns
  • Strong commercial and analytical skills – experience using data to drive marketing strategy and decision-making with the executive team and other business units
  • Excellent project management skills and ability to prioritize competing demands
  • Experience managing and developing marketing teams
  • Experience growing organization capabilities
  • Pet category experience a plus
  • Domestic travel 10%-20%
  • Strong written and oral communication skills

Education and Experience:

Bachelor’s Degree or equivalent in business or marketing related discipline. MBA or other relevant advanced degree, a plus.

Supervisory Responsibilities: Yes

This position is 100% on site in our Lancaster, SC headquarters.

Nutramax Laboratories

$$$

Company seeks a talented Campaign Manager with 3+ years’ DCM experience planning, tagging, launching, and analyzing programmatic media campaigns for channels including Display, Native, Audio, Video/cTV/OTT, DOOH, Social and Search.

• Work directly with industry partners to help develop client-facing presentations and proposals, then negotiate and purchase digital media for guaranteed awareness and performance campaigns.

• Build and execute digital media plans, including flowcharts, IOs and budgets.

• Build and execute trafficking, tracking and measurement schema and frameworks.

• Handle client requests and make appropriate updates to campaigns.

• Monitor media performance throughout campaign flights and optimize as needed

Robert Half

The ideal candidate will have an 8+ year background in digital media that includes strategy development, planning, buying, technical implementation, and campaign stewardship with direct media partnerships and with programmatic buying. They bring creativity and innovation to their work. They have experience in National and Local, buying across channels that include Display, Audio, Video, Mobile, Native, and Social. They have deep experience in creating large, custom, integrated programs with publishers and a solid reputation in the industry. They are very knowledgeable on all Google products.

The Director, Performance Marketing (social) is a proven leader, capable of creating and articulating a vision and rallying internal and external partners around it. They have a perspective on where the industry is going, informed by years of experience within it. They lead by example and always do the right thing when interacting with employees, clients, and media partners.

The Director’s responsibilities fall under three core areas:

Client Development

  • Serves as the “digital quarterback” across digital efforts within Empower and across multiple client internal teams and external agency partners
  • Have the ability to speak to all aspects of Digital from Digital Partnerships, Programmatic, Search, and Social with support of other subject matter experts.

Team Development

  • Coaches, mentors, builds a team of Digital Media subject matter experts (SMEs) through on-going training
  • As a leader this role will be an important partner in the in the hiring process performance management as it relates to employee evaluations/reviews
  • Works with Practice Leader to determine staffing assignments, growth opportunities etc.

Business Development

  • Regularly consults with internal client teams to improve their knowledge and confidence in the Digital Media space
  • Actively participates in Empower’s platforms, including creating case studies and authoring POVs and thought leadership pieces for the website
  • Is active in new business efforts for the agency, both in supporting and lead presentation roles related to new business outreach, response to RFPs, and presentations

Requirements

  • Equal willingness to learn and to teach
  • Innate curiosity and passion for technology with a strong relationships with media partners
  • Bachelor’s degree in Marketing, Business etc.
  • 8+ years digital media strategy/planning/buying experience
  • Current or past familiarity with planning tools (Nielsen, comScore), ad servers (DCM, FlashTalking, etc.), media accounting systems (MediaOcean, Prisma, Adazzle)
  • Should have experience in creating, passing, and overseeing successful implementation of tracking pixels

Empower Media

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